Made available in DSpace on 2016-04-28T20:39:00Z (GMT). No. of bitstreams: 1 Rita Natalio.pdf: 1543881 bytes, checksum: ae69630225c03cbdf7bf9cc3fe0b719d (MD5) Previous issue date: 2015-03-13 / Fundação Calouste Gulbenkian / In this work, we will start from the imitation theories of the nineteenth-century French sociologist Gabriel Tarde, and the revision of these theories by the Italian philosopher Maurizio Lazzarato. These authors will allow us to think the contemporary processes of subjectivity, in which appears a specific dynamic between imitation and invention on individual life and that, in turn, go hand in hand with neoliberal capitalism dynamics and its incessant deterritorializations. Today, contemporary individuals quickly mobilize their imitations and inventions, their opinions replicate on a large scale and they are driven by the belief in the possibility of interfering, divert, sculpting, modeling and even reverse the direction of their own lives. Imitation and invention can be seen as tools of social construction. Furthermore, in the case of virality and contagion of ideas through social networking on the Internet or analog networks of consumption and influence, a bestial force of imitation is set up that seeks a global spread, a force whose power is extra-individual and allows us to consider subjects beyond self-contained units. To think this theme, we will establish our research in dialogue with other authors and examples from contemporary art to internet examples and, between chapters of the work, we will propose small textual shortcircuits that break the linearity of reasoning. These short-circuits can, in some cases, challenge the conventions of academic text, but they are mainly an experiment on the relationship between invention and imitation in the creation of my own voice / Neste trabalho, partimos das teorias da imitação do sociólogo francês do século XIX Gabriel Tarde, e da sua revisão, já no século XXI, pelo filósofo italiano Maurizio Lazzarato. Esses autores permitem-nos pensar os processos de subjetivação contemporâneos como processos onde se explicita uma dinâmica específica entre imitação e invenção na vida individual que, por sua vez, andam lado a lado com a dinâmica do capitalismo neoliberal e das suas desterritorializações incessantes. Hoje, os indivíduos contemporâneos mobilizam velozmente as suas imitações e invenções, replicam opiniões em larga escala, movidos pela crença na possibilidade de interferir, desviar, esculpir, modelar e até reverter o sentido das suas vidas. Imitação e invenção podem ser vistas como ferramentas de construção social. Para além disso, no caso da viralidade e do contágio de ideias por via de redes sociais na internet ou de redes analógicas de consumo e influência, instala-se uma força bestial de imitação que busca uma propagação planetária, cuja potência é extra-individual e permite pensar o sujeito para além de unidades estanques. Para pensar esta temática, situaremos a nossa pesquisa em diálogo com outros autores e exemplos, deste a arte contemporânea a exemplos retirados da internet, e entre os capítulos que compõem o trabalho, propomos pequenos curto-circuitos textuais na linearidade do raciocínio. Estes curto-circuitos poderão em alguns casos desafiar as convenções do texto académico, mas são sobretudo um experimento sobre a relação entre invenção e imitação na criação de uma voz própria

Avec l’accélération de la production narrative au vingt-et-unième siècle, ainsi que les tentatives d’appropriation des moyens de production et des mythes collectifs par le marché, il y a lieu de questionner l’effet des nouveaux mythes sur la psyché humaine. L’ingestion persistante et soutenue de récits infusés de symboles capitalistes produit une mutation de la subjectivité humaine, dans un mouvement vers une certaine homogénéité. Par une relecture de la Poétique d’Aristote, la première section de cette thèse propose une vision politique de la catharsis, qui théorise le récepteur de toute narration comme programmable et pouvant être guidé vers des attitudes et des postures. Cette conception mène directement à une définition machinique du récit et la notion d’asservissement machinique, qui conçoit la subjectivité humaine comme engagée dans des processus de connectivité où elle perd certains fragments de son unicité. La troisième foulée de cette thèse théorise la société de contrôle de Deleuze et ses héritiers conceptuels, le capitalisme de surveillance et l’ectosubjectivité. Ces deux notions tentent de percevoir le régime de pouvoir du vingt-et-unième siècle, fondé sur les données personnelles et la standardisation de la psyché humaine. Finalement, le quatrième et dernier chapitre de cette recherche se penche sur la notion de vérité telle que décrite par Michel Foucault dans Le Courage de la Vérité. Dans la notion Grecque, et particulièrement son développement platonicien, de parrhēsia, Foucault identifie l’homogénéité d’une vérité basée sur une hiérarchie éthique, et son renversement par les Cyniques en animalité assumée qui ouvre de nouveaux territoires d’existence et de vérité. En somme, ce renversement nous permet de concevoir ce que serait une existence libre, hors d’un régime de vérité qui désubjective et rend homogène. / With the acceleration of narrative production in the twenty-first century, as well as the attempted appropriation of means of production and collective myths by market economy, there is an increasing need to question the effect of these new myths on the human psyche. The persistent and sustained ingestion of narratives infused with capitalist symbols produces a transformation of subjectivity, which mutates from unicity to increased standardization. Through a rereading of Aristotle’s Poetics, the first section of this thesis offers a political conception of catharsis that theorizes the receiver of narratives as programmable and guidable towards attitudes and postures. This conception leads directly to a machinic definition of the narrative and the concept of machinic enslavement. These concepts conceive of human subjectivity as engaged in processes of networking where it loses fragments of its unicity. The third chapter of this thesis theorizes Deleuze's society of control and its conceptual successors, surveillance capitalism and ectosubjectivity. Both these concepts attempt to theorize the reigning regime of power of the twenty-first century, based on personal data and the standardization of the human psyche. Finally, the fourth and final chapter of this research analyzes the notion of truth as described by Michel Foucault in The Courage of Truth. In the Greek notion of parrhēsia, and especially in its platonic development, Foucault identifies the homogeneity of a truth system based on a hierarchization of ethics. The reversal of this system by the Cynics into an assumed bestiality is crucial to this thesis as it opens new territories of existence and truth. In sum, the Cynic reversal permits us to conceive of a free existence, outside of a regime of truth that desubjectivates and homogenizes.