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While both the concept of Private-Public Partnerships and the research on the topic is not new, PPPs from a market expansion perspective has not been covered to any notable extent, something this thesis aims to rectify. With the importance of relationships in business in emerging markets, the Institutional Network Approach serves as the backdrop for the study, highlighting the interplay between MNE and surrounding institutions. Through three case studies of Swedish MNEs active in PPP-projects in emerging markets, the aim is to develop a model suitable for analyzing MNE engagements in PPP-projects, but also to see if the gains from PPP engagements can constitute a feasible emerging market expansion tool.   The outcome of the study revealed that the studied MNEs primarily sought legitimacy and credibility in their projects, goals which according to MNEs also were acquired, and that the new model to a large extent captured aspects that were identified as important in the firms’ reports from the projects. It was concluded that in order for the PPP to serve as reliable market expansion tool, the firm has to be of MNE-size in terms of resources and ambitions, because smaller firms would struggle to be awarded, or handle, PPP-projects of this size. Previously stated credibility and legitimacy (from the CSR-aspects of the PPP), as well as the long-term collaboration resulting in solid relationships between MNE and institutions, are other benefits.

O discurso oficial sustenta que o modelo de desenvolvimento brasileiro da última década baseia-se no binômio investimento em infraestrutura e expansão do mercado de massa (DWECK, CHAVES e CHERNAVSKY, 2013). Por sua vez, a ampliação do mercado consumidor no país ocorreu a partir da incorporação de novos consumidores, base do processo difundido como o surgimento de uma suposta nova classe média. Essa chamada classe é, na realidade, um estrato de renda, definido a partir de limites financeiros superiores e inferiores estabelecidos arbitrariamente para criar uma imagem positiva do país, um movimento típico da ciência da ocultação, aquela que tenta encobrir os problemas históricos do subdesenvolvimento. Ao logo deste ensaio, demonstro as inconsistências na lógica interna que sustenta o conceito de nova classe média, rejeitando sua organização. Em seu lugar, proponho outro olhar teórico para o fenômeno, baseado nas categorias dialética do consumo, a partir de Álvaro Vieira Pinto (2008), e superexploração do trabalho, parte da Teoria Marxista da Dependência (TMD), conforme postulada por Ruy Mauro Marini (1991a). Esse procedimento permite analisar o aumento do consumo em sua articulação com as classes sociais, o trabalho e a produção, relações inseridas nas contradições do capitalismo dependente. Portanto, nesta Tese defendo o argumento de que a estratégia de expansão mercado de massa oculta, através do conceito de nova classe média, as contradições do capitalismo dependente e renova a superexploração do trabalho no consumo de não-consumidores. / Official discourse sustatins that the brazilian development model in the last decade is based on the binomial: investments in infrastructure and mass-market expansion. My point of departure in this Thesis is the growth of the consumer market originated in the incorporation of new consumers, the base of the process known as the emergence of the Brazilian new middle class. This so called class is, in fact, an income stratum, defined by superior and inferior financial limits arbitrarily established to create a positive image of the country, a typical movement of the occultation science, one that tries to uncover underdevelopment historical problems. Throughout this research, I demonstrate the inconsistencies in the internal logic that sustains the concept of new middle class, rejecting it. Instead, I propose another theoretical approach, based on the categories dialectics of consumption, by Álvaro Vieira Pinto (2008), and overexploitation of labor, by Ruy Mauro Marini (1991a). This procedure allows analyzing the increase in consumption in its articulation to the categories of social classes, labor and production, relations merged in the contradictions of the dependent capitalism. Eventually, I defend the following argument in this Thesis: the strategy that organizes the expansion of mass-market hides, behind the new middle class concept, the contradictions of the dependent capitalism and renews the non-consumers overexploitation of labor.

O discurso oficial sustenta que o modelo de desenvolvimento brasileiro da última década baseia-se no binômio investimento em infraestrutura e expansão do mercado de massa (DWECK, CHAVES e CHERNAVSKY, 2013). Por sua vez, a ampliação do mercado consumidor no país ocorreu a partir da incorporação de novos consumidores, base do processo difundido como o surgimento de uma suposta nova classe média. Essa chamada classe é, na realidade, um estrato de renda, definido a partir de limites financeiros superiores e inferiores estabelecidos arbitrariamente para criar uma imagem positiva do país, um movimento típico da ciência da ocultação, aquela que tenta encobrir os problemas históricos do subdesenvolvimento. Ao logo deste ensaio, demonstro as inconsistências na lógica interna que sustenta o conceito de nova classe média, rejeitando sua organização. Em seu lugar, proponho outro olhar teórico para o fenômeno, baseado nas categorias dialética do consumo, a partir de Álvaro Vieira Pinto (2008), e superexploração do trabalho, parte da Teoria Marxista da Dependência (TMD), conforme postulada por Ruy Mauro Marini (1991a). Esse procedimento permite analisar o aumento do consumo em sua articulação com as classes sociais, o trabalho e a produção, relações inseridas nas contradições do capitalismo dependente. Portanto, nesta Tese defendo o argumento de que a estratégia de expansão mercado de massa oculta, através do conceito de nova classe média, as contradições do capitalismo dependente e renova a superexploração do trabalho no consumo de não-consumidores. / Official discourse sustatins that the brazilian development model in the last decade is based on the binomial: investments in infrastructure and mass-market expansion. My point of departure in this Thesis is the growth of the consumer market originated in the incorporation of new consumers, the base of the process known as the emergence of the Brazilian new middle class. This so called class is, in fact, an income stratum, defined by superior and inferior financial limits arbitrarily established to create a positive image of the country, a typical movement of the occultation science, one that tries to uncover underdevelopment historical problems. Throughout this research, I demonstrate the inconsistencies in the internal logic that sustains the concept of new middle class, rejecting it. Instead, I propose another theoretical approach, based on the categories dialectics of consumption, by Álvaro Vieira Pinto (2008), and overexploitation of labor, by Ruy Mauro Marini (1991a). This procedure allows analyzing the increase in consumption in its articulation to the categories of social classes, labor and production, relations merged in the contradictions of the dependent capitalism. Eventually, I defend the following argument in this Thesis: the strategy that organizes the expansion of mass-market hides, behind the new middle class concept, the contradictions of the dependent capitalism and renews the non-consumers overexploitation of labor.

The diploma thesis describes all particular steps which have to be made by a company in case of expansion onto Polish market. The Polish market and its attractiveness to Czech companies is analyzed within the scope of first chapter. In the following chapters there are described the sources for gaining all necessary information and possibilities to find clients in the Republic of Poland. A significant attention is paid to the hedging instruments in order to guarantee first signed contracts. The issue of VAT in terms of trade with the Republic of Poland and the issue of Intrastat is brought to the reader's attention in detail in the last chapter. A case study of a company TECH, which had already successfully realized the expansion onto Polish market, is presented in the thesis. This way the theoretical information are transferred to the practical level and interesting and real situations and examples are offered to the reader.

Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.

O discurso oficial sustenta que o modelo de desenvolvimento brasileiro da última década baseia-se no binômio investimento em infraestrutura e expansão do mercado de massa (DWECK, CHAVES e CHERNAVSKY, 2013). Por sua vez, a ampliação do mercado consumidor no país ocorreu a partir da incorporação de novos consumidores, base do processo difundido como o surgimento de uma suposta nova classe média. Essa chamada classe é, na realidade, um estrato de renda, definido a partir de limites financeiros superiores e inferiores estabelecidos arbitrariamente para criar uma imagem positiva do país, um movimento típico da ciência da ocultação, aquela que tenta encobrir os problemas históricos do subdesenvolvimento. Ao logo deste ensaio, demonstro as inconsistências na lógica interna que sustenta o conceito de nova classe média, rejeitando sua organização. Em seu lugar, proponho outro olhar teórico para o fenômeno, baseado nas categorias dialética do consumo, a partir de Álvaro Vieira Pinto (2008), e superexploração do trabalho, parte da Teoria Marxista da Dependência (TMD), conforme postulada por Ruy Mauro Marini (1991a). Esse procedimento permite analisar o aumento do consumo em sua articulação com as classes sociais, o trabalho e a produção, relações inseridas nas contradições do capitalismo dependente. Portanto, nesta Tese defendo o argumento de que a estratégia de expansão mercado de massa oculta, através do conceito de nova classe média, as contradições do capitalismo dependente e renova a superexploração do trabalho no consumo de não-consumidores. / Official discourse sustatins that the brazilian development model in the last decade is based on the binomial: investments in infrastructure and mass-market expansion. My point of departure in this Thesis is the growth of the consumer market originated in the incorporation of new consumers, the base of the process known as the emergence of the Brazilian new middle class. This so called class is, in fact, an income stratum, defined by superior and inferior financial limits arbitrarily established to create a positive image of the country, a typical movement of the occultation science, one that tries to uncover underdevelopment historical problems. Throughout this research, I demonstrate the inconsistencies in the internal logic that sustains the concept of new middle class, rejecting it. Instead, I propose another theoretical approach, based on the categories dialectics of consumption, by Álvaro Vieira Pinto (2008), and overexploitation of labor, by Ruy Mauro Marini (1991a). This procedure allows analyzing the increase in consumption in its articulation to the categories of social classes, labor and production, relations merged in the contradictions of the dependent capitalism. Eventually, I defend the following argument in this Thesis: the strategy that organizes the expansion of mass-market hides, behind the new middle class concept, the contradictions of the dependent capitalism and renews the non-consumers overexploitation of labor.

Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. Through discussion and research we will analyze the connection between the influencing factors for travel agencies. The data has been collected through questionnaires. The analysis includes a description of the samples and statistical tests in form of regressions. Findings: The analysis showed that there is a connection between the frequency of travel and the age of the travelers. There are also connections between the select ticket price and different cities. It is important for SME travel agencies make a ticket price strategy. Originality/value: According to this thesis, it is obvious that SME travel agencies have more problems with travelers and an unreasonable strategy in Hainan. Based on these findings we would argue that small and medium sized travel agencies should choose a group consisting of young and middle aged adults when they advertise, decide their ticket pricing strategy and when they develop new tourism products. This study has a value when it comes to analyzing the situation and develop suggestions for SME travel agencies in Hainan.

The following report is an investigation of growth strategies for charter management organizations. The report begins with an overview of the School Choice Movement and its introduction of market forces into the public education system. Drawing from the private, nonprofit and education sectors, the report introduces three existing frameworks for organizational growth and new market entry. The report evaluates the robustness of each of these frameworks as well as their applicability to charter school expansion through the lens of a case-study investigation of IDEA Public Schools’ expansion from the Rio Grande Valley to the Austin, Texas education market. The report concludes by introducing a new, cross-sector framework for charter expansion that brings together the strengths of existing models as well as the lessons learned from the IDEA case. The framework consists of four phases: pre-expansion, geographic market selection, growth mechanism selection and implementation. / text

Tato diplomová práce se zabývá kritickou analýzou možností dané společnosti rozšíření na zahraniční trh – do Velké Británie. Hlavním cílem je tedy zjistit, jestli je toto rozšíření proveditelné a jestli může společnosti eventuelně generovat zisk. V teoretické části práce jsou shrnuty informace nezbytné k provedení dalších částí práce – analytické a praktické. Analytická část obsahuje analýzu Velké Británie jako potenciálního trhu a analýzu společnosti samotné. V praktické části je rozebrán souhrn aktivit, které společnost musí podstoupit, aby mohla úspěšně expandovat.