The objective of the Diploma thesis is monitoring of promotional activities of the publishing house Maxdorf, made in context of publication of the book "Slovník nespisovné češtiny". The work focuses on distribution of the book to the partner net of bookstores in the Czech Republic and on activities supporting of the sell. The results of promotion will be compared with costs spent on the promotion and also with revenue from sold prints. In the conclusion, possible occasions and threats that can affect sell and promotion of the "Slovník nespisovné češtiny" will be described.

The theoretical part of thesis defines the non-profit sector, informs about it's history in the Czech Republic, characterizes types of the non-profit organizations and types of funding of NGO. It also defines marketing therms, especially marketing communication and it's types. The practical part analyzes communication strategy of two civil associations, it's strenghts and weaknesses and makes some recommendations.

The study covers both new and traditional media channels in relation to impact based advertising. It creates a new eight factors model that attempts to highlight the stregths and weaknesses of ten different media types. The study also focuses on the current and future trends of marketing.

The aims of the thesis is marketing ananlysis in selected company with a view to markteting communication, creation the SWOT analysis and draft of marketing innovation into the future

The introductory part explains the term fair. The objective of the chapter devoted to the fair is to help understand the role of the fairs in marketing communication. This chapter depicts objectives that need to be defined when considering the participation in the fairs. The positives and negatives of the participation in the fair are compared here as well. This part shows the process of the preparation for the participation in the fair and realization of the plans. The next part is dedicated to the chosen Czech company Tescoma and general information about this company. The following chapter is devoted to the fair Ambiente, which takes place in Frankfurt am Main. My following research focuses on the participation of the Tescoma in the Ambiente fair. The main part of my diploma thesis is dealing with the questionnaire research. The questions are adjusted to the Ambiente visitors and exhibitors as well. Several questions concern the Tescoma company itself. The success of the Tescoma's preparatory work and the presentation at the Ambiente is evaluated by means of the answered questions from the respondents. The final chapter outlines the possible solutions when finding the drawbacks of the company Tescoma.

Thesis topic: "Communication strategies of the Castle Berchtold" mainly deals with the analyses of current situation and proposals for improvements in the future. Thesis in the theoretical part deals with reasoning about the meaning and history of marketing and communications strategy in today's trade. Extensive part of the theory handle in detail with the analysis of the communication plan and strategy. The practical part presents the thesis the castle Berchtold itself-- geographic location, history, present and vision for the future. Assess the current state and their activities. The greatest emphasis is placed of course, on the last part the communication plan for 2011. In this field I use knowledge that I gained during studying at the University of Economics in recent years, but especially during the last semester, when I attended a minor specialisation Commercial communication. This section can also serve as a basis for the actual communication with clients from different types of services. The conclusion of the thesis examines whether the aim, as set out in the introduction, was satisfied or not.

The aim of this diploma thesis is to introduce attributes of marketing communication in the area of pharmaceutical industry in the theoretical part. Practical part is focused on relationships between pharmaceutical branch and medical community, including ethical aspects of promotion in the Czech Republic with emphasis on keeping ethical principles.

The aim of the master's thesis is to analyze present marketing strategy of company Helder and to suggest specific alteration of company's marketing strategy and also recommend direction which should company tend to in future. Theoretical part of thesis will be focused on basic concepts and techniques related to the aim of this work. In practical part of thesis will be introduced company Helder s.r.o. and its marketing strategy. Practical benefit from this work will be realization of analysis and marketing research. Its purpose will be to find out opportunities for company on B2C market. On the basis of the analysis and research results will be recommended adjustment of marketing strategy and specific marketing communication activities. Due to them could company increase its chance to succeed on the target market.

This master thesis focuses on the proposal of the improvement of communication in a particular company -- company of the authorized vendor of Husqvarna products in Prešov. In the theoretical part of this master thesis the marketing communication is characterized as a part of a marketing mix. Furthermore, the singular forms of marketing communication and their specifications in this market area are described. In conclusion of the theoretical part the use and procedure of the SOSTAC method is explained. The main focus and goal of the practical part is the proposal for the optimalization of the present communication in the company. In the practical part of the master thesis, a personal on the field experiment was used. On the basis of this experiment due to the method of SOSTAC specific steps for the optimalization of the communication in this company were assembled.

The aim of this dissertation thesis is to analyze marketing communication tools on a business to business market. To enhance the concreteness and added value of the paper, a real case study of the firm U. S. Steel Košice is used. The organization indends to undertake a rebranding process in near future. The first three chapters of the work fall under the theoretical part, which contains specificities of B2B marketing as opposed to B2C. The fourth chapter is dedicated to the practical part and includes analyses of the external environment and the steel industry, as well as internal analyses of the company, including its communication mix. Finally the paper presents a few workable recommendations for modern and effective strategic communication, based on the analyses executed.