This thesis explores how the Church of Jesus Christ of Latter-day Saints (LDS) has used media technology as part of its missionary communication strategy. Particular attention is paid to the Internet as a space for religious practice and how the LDS Church has sought to extend its media practices and missionary efforts online. By utilizing new media technology to find individuals interested in hearing its message, the LDS Church faces new challenges to its traditional face-to-face missionary program, its centralized hierarchy of control and its ongoing struggle for identity within American Christian culture. Throughout its history, the LDS Church's missionary communication strategy has used several different methods for finding people to teach but has consistently focused on ensuring that such methods ultimately lead to face-to-face lessons with missionaries, viewed as the most transformative communication exchange for both the missionary and the potential convert. / by Gavin Feller. / Thesis (M.A.)--Florida Atlantic University, 2013. / Includes bibliography. / Mode of access: World Wide Web. / System requirements: Adobe Reader.

Oliver Tambo institute of Governance and Policy Studies / MPM

Nos últimos tempos, o movimento neopentecostal vem ganhando terreno no campo religioso brasileiro. O seu avanço se deve, entre outros motivos, pelo afrouxamento de condutas ascetas e o rigor sectário que, até então, estiveram presentes nas comunidades que seguem o cristianismo no país. A Igreja Mundial do Poder de Deus surgiu no final do século passado e vem abarcando para suas hostes um número crescente de fiéis. O uso sistemático da televisão na propagação da sua mensagem, ancorada na cura e resolução dos problemas deste mundo, responde, em parte, pelo sucesso dessa agremiação. O que o seu aparecimento acrescenta ao neopentecostalismo nacional, a influência da persuasão e a eficácia da mídia eletrônica na adesão dos fiéis são reflexões norteantes desta dissertação. / In the past few years, the neopentecostal movement has gain space on the brasilian religious field. The progress is based, among any others reasons, in the soft way to accept certain conducts and the sectary strictness that prevail in the others religious communities that follows the christianism in the country. The Igreja Mundial do Poder de Deus was created in the end of the last century and since then has been embracing in its temples a crescent number of followers. The systemic use of television in the propagation of its creed encored in the cure and solving problems of the world, responds, in part, for the success of this agremiation. What its appearance adds to the national neopentecostalismo,the influence of persuasion and efficiency of electronic media in the adhesion of followers are the reflexes that guided this dissertation.

Made available in DSpace on 2015-03-26T13:44:35Z (GMT). No. of bitstreams: 1 texto completo.pdf: 1403479 bytes, checksum: e1ee441aa1f4cdcc6d638bbd191517b3 (MD5) Previous issue date: 2014-03-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The intention of this paper was to analyze how the ethos, pathos and logos were used in the religious discourse of Minister Sarah Sheeva, whose intention was to seek new members to her community and to keep those who are already part of it. With this objective in mind, our corpus is composed by 6 Sentimental Counseling published by the Minister on Youtube. After the corpus transcription this paper describes the discursive organization and interprets the data based on the theoretical framework related to the study of argumentation based on the tripod logos, ethos and pathos, and in studies of genres. In this analysis, Amossy (2011), Charaudeau (2007, 2010, 2011), Perelman (1996), Maingueneau (2011) were used, among other authors. Through logos analysis we noticed that Sarah Sheeva uses many logical arguments in her discourse construction. Regarding the dimension of ethos in Counseling, it was found that the main ethos related to the image of Sarah Sheeva were of virtue, solidarity and credibility and that ethos related to the image of the Minister are built not only on her speech , but also on her way of dressing and behaving. Concerning the analysis of pathos, Sarah Sheeva‟s argumentation is built not only from logic, but also on the emotional, as she tries to articulate emotion and reason with the primary purpose of counseling, which would be maintaining people that already follow her and capture the faithful ones who have not yet shared her precepts. Finally, by analyzing the imaginary socio-discursive on women, we find that in Sarah Sheeva‟s speech there is a traditional point of view that condemns female liberty, which women have conquered over the years. / Pretendeu-se, através deste trabalho, analisar como o ethos, o pathos e o logos foram utilizados no discurso religioso da pastora Sarah Sheeva, tendo em vista sua intenção de buscar a adesão de novos fiéis e de manter os que já fazem parte da comunidade religiosa. Com esse objetivo, nosso corpus se constitui de 6 Aconselhamentos Sentimentais publicados pela pastora no Youtube. Na sequência, optamos por, após a transcrição, descrever a organização discursiva e interpretar os dados com base no arcabouço teórico referente aos estudos da argumentação, baseados no tripé logos, ethos e pathos; e também nos estudos sobre gêneros. Utilizamos, na análise, Amossy (2011), Charaudeau (2007, 2010, 2011), Perelman (1996), Maingueneau (2011), entre outros autores. Através da análise do logos, percebemos que Sarah Sheeva utiliza diversos argumentos lógicos na construção do seu discurso. No que se refere à dimensão do ethos nos Aconselhamentos, constatamos que os principais ethos relacionados à imagem de Sarah Sheeva foram o de virtude, solidariedade e credibilidade e que os ethos relacionados à imagem da pastora são construídos não só pelo seu discurso, mas também pela sua forma de se vestir e de se comportar. Concernente à análise do pathos, temos que a argumentação de Sarah Sheeva é construída não só a partir de uma lógica, mas também pautada no emocional, e que ela intenta articular a razão e a emoção com a principal finalidade dos aconselhamentos, que seria manter os sujeitos que já a seguem e captar os fiéis que ainda não compartilham dos seus preceitos. Por fim, através da análise dos imaginários sociodiscursivos sobre a mulher, constatamos que há no discurso de Sarah Sheeva a reprodução de um ponto de vista tradicional que condena a liberdade feminina, duramente conquistada ao longo dos anos.

Made available in DSpace on 2017-06-01T18:12:21Z (GMT). No. of bitstreams: 1 dissertacao_luiz_mellet.pdf: 1503934 bytes, checksum: 06c22dbdcfef581987f2322f27f33887 (MD5) Previous issue date: 2008-02-16 / In the past few years, the neopentecostal movement has gain space on the brasilian religious field. The progress is based, among any others reasons, in the soft way to accept certain conducts and the sectary strictness that prevail in the others religious communities that follows the christianism in the country. The Igreja Mundial do Poder de Deus was created in the end of the last century and since then has been embracing in its temples a crescent number of followers. The systemic use of television in the propagation of its creed encored in the cure and solving problems of the world, responds, in part, for the success of this agremiation. What its appearance adds to the national neopentecostalismo,the influence of persuasion and efficiency of electronic media in the adhesion of followers are the reflexes that guided this dissertation. / Nos últimos tempos, o movimento neopentecostal vem ganhando terreno no campo religioso brasileiro. O seu avanço se deve, entre outros motivos, pelo afrouxamento de condutas ascetas e o rigor sectário que, até então, estiveram presentes nas comunidades que seguem o cristianismo no país. A Igreja Mundial do Poder de Deus surgiu no final do século passado e vem abarcando para suas hostes um número crescente de fiéis. O uso sistemático da televisão na propagação da sua mensagem, ancorada na cura e resolução dos problemas deste mundo, responde, em parte, pelo sucesso dessa agremiação. O que o seu aparecimento acrescenta ao neopentecostalismo nacional, a influência da persuasão e a eficácia da mídia eletrônica na adesão dos fiéis são reflexões norteantes desta dissertação.

The internet has brought about a revolution in human communication, unparalleled, because of its ability to communicate instantaneously across the globe. It has transformed our culture and made, what seemed impossible, now achievable with the click of a mouse, from an office in a city or in the comfort of your lounge. The computer networks we use are far more than a means of communication. They are agents of social change. I try to analyse what impact the electronic media have on human worldview and behaviour. I highlight some of the challenges that electronic media pose: we are not sure how these media (and technologies) will continue to shape our lives as they develop at a rapid pace. Jesus of Nazareth spent his incarnate life proclaiming the reign of God and, in doing so, invited humanity into a relationship with God. He commissioned his disciples and, the whole Church in all time, to continue his proclamation of Good News. In obedience to his command the Church has, throughout history, used the communication technologies at her disposal to carry out this command. The internet makes another technology available to the Church. In this thesis I attempt to better understand the impact of communication technologies, specifically the internet, on the Church. I look at the relationship between the Church and mass media. I analyse how the Catholic Church has responded to the advent of the internet and, how the internet has been used for the task of evangelisation. I investigate some of the key documents of the Church on the means of Social Communication, focusing especially on those of the Second Vatican Council, in order to understand how the Church understands and perceives the media. Using the spirituality of St. Ignatius Loyola I offer an Ignatian Communications Model to help the Church use the internet more effectively for evangelisation. St. Ignatius lived in a time when another communication revolution took place: the advent of the Gutenberg printing press. I show how, using his spirituality, the Church can better use the internet for the task of evangelisation. / Thesis (M.Th.)-University of KwaZulu-Natal, Pietermaritzburg, 2008.