Ce travail vise à présenter les caractéristiques des discours en interaction produits par la presse en ligne. Nous pensons à titre d’hypothèse que, d’une part, une analyse sémiolinguistique de la presse en ligne peut redéfinir, à partir d’une perspective actualisée, le contrat de la communication médiatique, et, d’autre part, que cette analyse sémiolinguistique de la presse en ligne peut nous conduire à introduire des éléments pour une théorie de la coproduction journalistique. En conclusion générale, après analyse du corpus sélectionné, composé d’informations publiées par quatre titres de référence (TheNewYorkTimes.com, DerSpiegel.de, ElPaís.com et LeMonde.fr), nous affirmons que la presse en ligne cherche à susciter des débats (polémiques) chez ses lecteurs afin de renforcer les bases de sa logique économique de machine productrice de sens. Le journalisme dit citoyen ou participatif relève, pour l’instant, d’une stratégie publicitaire et commerciale qui séduit les lecteurs en vantant les nouvelles possibilités offertes par le web. Même s’il est vrai qu’aujourd’hui grâce à ces dernières tout le monde peut être journaliste, tout le monde en revanche ne dispose pas des ressources techniques et des dispositifs de communication dont jouit la presse en ligne. Et surtout, il est impossible à l’internaute-journaliste d’avoir une portée équivalente dans le vaste et invisible auditoire des réseaux télématiques. / The aim of this paper is to present the characteristics of the discourses in interaction generated by the online press. Our hypothetical matrix justifies, in one hand, that a semiolinguistic analysis of the online press can redefine, from a current perspective, the contract of the mass media communication, and, in other hand, that the semiolinguistic analysis of the online press can lead the introduction of the theoretical components of the journalistic coproduction. As a general conclusion, after conducting an analysis of the selected corpus, consisting of digital information published by four reference headers (TheNewYorkTimes.com, DerSpiegel.de, ElPaís.com and LeMonde.fr), we argue that online press intends to promote (controversial) discussions among its readers in order to strengthen the foundations of its economic logic as a sense-making machine. The so-called citizen or participatory journalism is, for now, an advertising and marketing strategy that appeals to readers, and plunges them into a wave of changing situations in which, it is true, everyone can now be a journalist, but never with the same technical resources, communication devices, and, above all, the same range in the vast and invisible audience of such networks.

This Master's thesis is primarily focused on the analysis of mass media communication on the market of mortgage loans in the period between 2010 and 2015. In the theoretical part research was done summarising existing knowledge about the development of the Czech mortgage market and mass media market in the mentioned period. In the second part focus is shifted to the methodology of the research, in particular to the data-mining method CRISP-DM. Described here are tools of descriptive statistics, that were used in the research, and also methods of regress, correlation and cluster analysis are explained. The empirical part of the thesis looks into the trends in mass media communication of mortgage loans, trying to expose relevant influences and identify reciprocal connections between mass media communication of the mortgage lenders, their financial strength and their duration of existence. In the conclusion the results of the analysis are summarised and recommendations are drawn for their implementation in practice.

Thesis (Ph. D.)--Carleton University, 2004. / Includes bibliographical references (p. 286-312). Also available in electronic format on the Internet.

Zugl.: Erfurt, Universiẗat, Diss., 2008.

This dissertation presents a practical theological evaluation of Bible study materials which incorporate the video medium as part of their package. I begin by establishing a focus of practical theology which emphasises the importance of the development of an active reflective sojourning of the practical theologian. I conclude that: <ul> Practical theology is concerned with establishing and cultivating the rhythm of action and reflection within the experience of the Christian community of faith. This is a process of listening to the Word of God and discerning to address the community of faith through proposing change, with all these tasks operating within a current context of the Christian faith and for the purpose of maintaining and perfecting the Christian community.</ul> Following this, I present the established rhythm of action and reflection by drawing on a narrative of my experience and arrive at a perceived problem with the current development of Bible study materials that incorporate the video medium. The following thesis is proposed: <ul> The Church has a responsibility to train and equip believers within the context of the relational community interacting with the Word of God so the community may grow in discernment and maturity. The Church has, and continues, to utilise different media to provide teaching and training on a mass scale. The current products being developed as Bible study materials (especially those incorporating the video medium) are failing to meet this responsibility.</ul> From this position the study then presents a continuing sojourning through a theoretical and empirical investigation to explore the validity of the thesis and cultivate further my active reflection. The theoretical investigation provides three complimentary perspectives for evaluation: Cultural Value Systems; Communication Theories; and Pedagogical Approaches. The empirical exploration includes a Qualitative Document Analysis of the Bible Study Products which is supplemented by Qualitative Interviews of small group leaders from a local church setting. In conclusion, the thesis is re-evaluated against the outcomes of the study and a proposed change is presented for the purpose of maintaining and perfecting the Christian community. This draws attention to the tension between established cultures and the introduction of new technologies; the importance of a production focussed informed by a theology of small groups; the need for new media to be continually evaluated in their utilisation; and the need to recognise the dominant ‘message’ communicated by the combination of content and the medium. A closing narrative reflection of my experience is also included to illustrate the ongoing cultivation of the rhythm of action and reflection which this study has encouraged. Copyright / Dissertation (MA(Theol))--University of Pretoria, 2013. / Practical Theology / unrestricted

Doctor Educationis / This is a doctoral thesis in which the effectiveness of selected educational approaches in facilitating adult learning, using cattle farmers in the Onamhinda village was tested. In this study I tested three educational approaches of content centred, learner centred and situation centred for their ability to facilitate learning, which could bring about change in society. I used cattle farmers as a target group because the livelihood of farmers in north central Namibia depends on agriculture, mainly millet and beef production. The study began by discussing the selected approaches in relation to the relevant learning theories as a basis for the theoretical framework of facilitating adult learning and to support the hypothesis that certain educational approaches, if used under the right conditions, will facilitate significant learning among the target audience. The research design used in testing this hypothesis followed an action and qualitative design. It followed an action research design in order to get participants involved in their own learning, to put into practice what has been learned and be able to evaluate and discuss their progress. Through a qualitative design the study explored a much broader phenomenon of facilitating adult learning on a large scale and enabled reliable data collection to be undertaken for a study conducted in an environment where there were no tight controls over the learning process. An educational programme for cattle farmers was developed and used as a tool in testing the educational approaches. The educational programme utilised a combination of learning techniques to provide a means of learning for cattle farmers, which included a radio course of 12 lessons, self help facilitated study groups, printed materials and demonstrations by experts. In addition, a feedback system was built into the educational programme to enable participants to ask questions and experts to respond to such questions. The educational programme materials were written in the local language of Oshiwambo, and the research study was organised around a study group of 17 participants and two facilitators as well as a participant observer. A participant observation research method was used to observe and collect data during all learning sessions of the educational campaign. Furthermore, four months after the educational campaign a summative evaluation was conducted to assess the impact of the educational programme on the target audience and to learn more about how these types of approaches facilitated learning among farmers. The analysis of data explored whether such learning was significant enough to bring about social change and sustainable development. The study assisted in creating an opportunity for rural people to learn collectively and influence each other for positive change and to enable them to participate fully in their own development. It proved that using a combination of educational approaches and incorporating well developed communication strategies adult educators will be able to provide enhanced learning opportunities and reach even the remotest human being alive. Recommendations are given for successful implementation and replicating the educational approaches at a large scale and for other vital adult learning opportunities in the country and elsewhere.

This diploma thesis deals with a crystallization of the political affair in Czech Social Democratic Party concerning lying of the politician M. Hašek and his colleagues about their meeting with the president after parliamentary election in autumn 2013. The qualitative analysis of mass media texts is based on the term media dialogical network, which was developed by J. Nekvapil and I. Leudar. In their latest publications they combined it with the apparatus of membership categorization analysis and the term structured immediacy. The membership categorization analysis enables me to take into consideration besides sequential aspects of social interaction also participants' categorization practices and thank to the term structured immediacy I could focus on how participants treat historical meanings in their statements. The second important aim of this thesis is to innovate the term media dialogical network as a viable approach to the intertextuality analysis of mass media communication in the new media environment. The fact, that the call for resignation of party's leader was linked to the secret meeting with the president after the election, resulted in the interpretation of the event as a coup against party's leader B. Sobotka. The politicians accused of coup organization defended themselves against...

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