Svenska Fotbollförbundet vill att idrottsföreningarna i fotboll ska fungera väl och få fler samt rätt utbildade ledare. För att idrottaren ska fortsätta träna och behålla motivationen är det viktigt att ledaren lyssnar till idrottarens behov, kunskap och förväntningar. Det är också viktigt för tränaren att vara medveten om vad idrottaren önskar för ledarskapsbeteende för att skapa tillfredställande upplevelser och optimera spelarnas prestationer. Föreliggande studie undersöker därför vilket ledarskapsbeteende som önskas och uppfattas av fotbollspelare samt diskrepansen mellan önskvärt och uppfattat ledarskapsbeteende och sambandet med tillfredsställelse. Metoden som användes var följande. I studien inkluderades enkäter från 87 manliga (n=49) och kvinnliga (n=38) svenska fotbollsspelare i division tre till sex. Två svenska varianter av Leadership Scale for Sports och tre dimensioner från Athlete Satisfaction Questionnaire. Datan analyserades med icke parametrisk korrelation enligt Spearman`s rho och med deskriptiv analys. Resultatet visade att det mest önskade och uppfattade ledarskapsbeteendet var Positiv återkoppling följt av Träning & instruktion. Huvudresultatet visar att en liten uppmätt skillnad mellan önskvärt och uppfattat av ledarskapsbeteendena Träning & instruktion (r = -,523, p<0.01), Positiv återkoppling (r = -.423, p<0.01) och Socialt stöd (r = -.252, p<0.05), var för sig korrelerar med högt uppmätt värde av tillfredställelse. Det finns en trend mot korrelation mellan diskrepansen för önskvärt och uppfattat Demokratiskt ledarskapsbeteende (r = -.212) och tillfredställelse. Uppmätta skillnader mellan önskvärt Auktoritärt ledarskapsbeteende och uppfattat Auktoritärt ledarskapsbeteende (r = -.004) och tillfredställelse visar inte någon signifikant korrelation. Mer forskning behövs för att öka förståelsen för hur ledare kan vara för att förbättra tillfredsställelsen och prestationen hos fotbollsspelare. Resultatet diskuteras och analyseras mot tidigare forskning och förslag på framtida forskning presenteras. / The study investigates preferred and perceived leadership behaviour by soccer players, as well as the discrepancy between preferred and perceived leadership behaviour and the relationship with satisfaction. The study included surveys of 87 male (n = 49) and female (n = 38) Swedish soccer players in division three to six. Two Swedish versions of the Leadership Scale for Sports and three dimensions of the Athlete Satisfaction Questionnaire was used. The data was analysed with the nonparametric correlation according to Spearman`s rho and descriptive analysis. The most preferred and perceived leadership behaviour was Positive Feedback followed by Training & Instruction. The main result of the study was that a small discrepancy between preferred and perceived leadership behaviours Training & Instruction (r = -, 523, p <0:01), Positive Feedback (r = -.423, p <0:01) and Social Support (r = -.252; p <0.05), respectively correlates athlete Satisfaction. There is a trend towards correlation between discrepancy of preferred and perceived Democratic Leadership behaviour (r = -.212) and athlete Satisfaction. More research is needed to increase understanding of how leaders might be to improve the Satisfaction and Performance to athletes in soccer. The result is discussed and analysed with previous research and suggestions for future research are presented.

Target of my final thesis is to explore elements of body image in TV commercials. In the thesis I focused on body image, marketing communication and advertisement. I tried to map what are people like in TV spots through content analysis. I did also analyze marketing research data of Market & Media & Lifestyle agency. I chose those data with due regard for perception of body image by consumers and I focused on TV advertisements issues.

Body image is undoubtedly important in everyone's life. The main objective of this thesis is to find its importance for marketing. To achieve this goal, it was necessary to find out the society's opinions on the issue of beauty and body image, how do media picture human body and if there exists a difference between these two things. The first part of this theses consists of the historical development of the beauty ideal. It is followed by segmentation of Czech population, based on the data from the project MML-TGI, survey focused on beauty preferences and content analysis of lifestyle magazines. The findings support among other things the importance of beauty to most people, media's focus on extreme thinness for females and disparity between the presented ideal and people's preferences. The results lead to one conclusion: the importance of body image for marketing exists and is significant.

Modulare Megaendoprothesensysteme dienen der Überbrückung sehr großer Knochendefekte und gehören mittlerweile in der Tumorbehandlung wie auch in der Revisionsendoprothetik zu etablierten Behandlungsmethoden in der Orthopädischen Chirurgie. Im ersten Teil dieser Ar-beit wird anhand der publizierten Literatur ein umfassender Überblick über wichtige Aspekte bei Megaendoprothesen gegeben (Geschichte, Indikationen, Charakteristika, Ergebnisse). Im zweiten Teil erfolgt im Rahmen der eigenen Erhebungen die Auswertung eines Patientengutes von 104 Patienten (114 Operationen), welche in den Jahren 1994–2011 in der Orthopädischen Universitätsklinik Leipzig mit dem modularen Megaendoprothesensystem MML (Modular-system München-Lübeck) an den unteren Extremitäten versorgt wurden. Die Ergebnisse wur-den anhand der Krankenakten ausgewertet und mithilfe eines Erhebungsbogens standardisiert erfasst. Bei den Indikationen dominierten Tumoren mit 39,5 %, gefolgt von Revisionsoperati-onen aufgrund von TEP-Lockerungen (33,3 %), periprothetischen Frakturen (21,9 %), pri-mären Frakturen (16,7 %), Pseudarthrosen (6,1 %) und Resektionen nach Infektionen (6,1 %). Die häufigste Lokalisation stellte der proximale Femurersatz dar (65,8 %). Insgesamt bewegte sich die Komplikationsrate mit 38,6 % im Bereich der Angaben der Literatur. Allerdings sind die Ergebnisse in der Literatur heterogen dokumentiert. Eine standardisierte Erfassung der Komplikationen würde zu einer deutlich besseren Vergleichbarkeit führen. In unseren Erhe-bungen war die Infektion die zweithäufigste Komplikation (12,3 %). Die Luxation nahm in unserem Patientengut mit 25,6 % den größten Stellenwert ein, war jedoch im Verlauf meist besser zu beherrschen als Infektionen. Des Weiteren kam es zu periprothetischen Frakturen (3,5 %), Lockerungen (3,5 %), einem Endoprothesenbruch (0,9 %) und einer deutlichen an-haltenden Bewegungsstörung (0,9 %). Bei der Versorgung mittels modularer Megaendopro-thesen handelt es sich um komplikationsträchtige Eingriffe. Gemessen an den oftmals schwie-rigen Ausgangssituationen bewegen sich jedoch die Komplikationsraten in einem akzeptablen Bereich. Insbesondere die Infektion der Megaendoprothese stellt eine schwerwiegende Kom-plikation dar und resultiert oft in komplizierten Verläufen, bis hin zum Verlust der Extremität. Somit muss der Infektprävention besonders große Beachtung geschenkt werden. Modulare Endoprothesen stellen eine wichtige und nützliche Therapieform dar, wobei die Indikation für einen solchen Eingriff angesichts der teils schwierigen Verläufe mit äußerster Sorgfalt gestellt werden sollte. Die Verwendung modularer Endoprothesensysteme sollte erfahrenen und spe-zialisierten Zentren vorbehalten sein.

The aim of this thesis is to analyse key cultural factors determining the impact of male body perception on consumer's behavior, evaluate their significance and reflect them in appropriate marketing recommendations. The thesis is divided into four major parts. The theoretical part provides the key information concerning the subject and constitutes the basis for the analytical part. Chapter Body Image Segmentation Potential demonstrates the possibility of using body image for the male market in the Czech Republic. The Questionnaire Survey shows male attitudes to the subject of body image. The Content Analysis examines the male depiction in Czech and Slovak TV commercials. The chapters are supplemented with secondary MML-TGI data. The conclusion of the thesis, as well as the partial conclusions, shows the analyses evaluation and marketing recommendations.

For statistical estimation of population parameters, Fisher&rsquo / s maximum likelihood estimators (MLEs) are commonly used. They are consistent, unbiased and efficient, at any rate for large n. In most situations, however, MLEs are elusive because of computational difficulties. To alleviate these difficulties, Tiku&rsquo / s modified maximum likelihood estimators (MMLEs) are used. They are explicit functions of sample observations and easy to compute. They are asymptotically equivalent to MLEs and, for small n, are equally efficient. Moreover, MLEs and MMLEs are numerically very close to one another. For calculating MLEs and MMLEs, the functional form of the underlying distribution has to be known. For machine data processing, however, such is not the case. Instead, what is reasonable to assume for machine data processing is that the underlying distribution is a member of a broad class of distributions. Huber assumed that the underlying distribution is long-tailed symmetric and developed the so called M-estimators. It is very desirable for an estimator to be robust and have bounded influence function. M-estimators, however, implicitly censor certain sample observations which most practitioners do not appreciate. Tiku and Surucu suggested a modification to Tiku&rsquo / s MMLEs. The new MMLEs are robust and have bounded influence functions. In fact, these new estimators are overall more efficient than M-estimators for long-tailed symmetric distributions. In this thesis, we have proposed a new modification to MMLEs. The resulting estimators are robust and have bounded influence functions. We have also shown that they can be used not only for long-tailed symmetric distributions but for skew distributions as well. We have used the proposed modification in the context of experimental design and linear regression. We have shown that the resulting estimators and the hypothesis testing procedures based on them are indeed superior to earlier such estimators and tests.

This diploma thesis is focused on CSR (corporate social responsibility), the possibilities of this approach, which are offered by the market and its using particularly from the perspective of the smaller companies. The aim of this diploma thesis is to propose a procedure for CSR application in a company Bisport s. r. o., which focuses primarily on boats renting, as well as other related services along the river Sázava based on analyzes of perception and the possibility of social responsibility. To accomplish this objective is using research of the literature and other secondary sources, the own analysis of the perception of the social responsibility consumers based on data MML-TGI available at the University, and then the information from internal company sources of Bisport s. r. o., where I work some years.

Diploma thesis deals with the concept of Corporate Social Responsibility - CSR. The chosen topic is currently up-to-date. Many companies begin to be interested in the ideas of this concept. Especially in recent years there can be seen activities and projects in this area. In the theoretical part of the work are captured substantive interpretations of the concept, there are also documented in the state of CSR -- both in the EU and more specifically in the Czech Republic. In the next part, thesis briefly introduces selected studies that are concerned with the topic. Practical part of the thesis is based on analysis of data of the agency Median and seeks to analyze of the perception of ideas, the concept of CSR is. Add to knowledge of the attitude of Czech society to the responsible conduct of companies.

The Diploma thesis deals with the importance of body image marketing. Thesis depicts concept of body image, its evolution in time and the influence of media on people's self-concept and self-evaluation. The practical part is focused on content analysis of front-pages of specific magazine in given time period. Independent chapter concerns with analysis of consumers via data from MML-TGI database.

Diploma thesis deals with the influence of education on the shopping behavior of individuals. Using qualitative research method focus group examines the impact of achieved education on shopping decisions with focus on food consumption and leisure time activities among respondents from generation 30-50. Secondary data are collected from the MML/TGI reaserch, which are included in the program Data Analyzer. Based on outcomes of the research marketing implications and recommendations in each group are proposed.