Nuestra propuesta de negocio se enfoca en crear la empresa Yummy, la cual consiste en el desarrollo de una aplicación que permita brindar un espacio a emprendedores de venta de comidas caseras y a clientes que adquieran comidas de preferencia, preparadas como en casa. Nuestro mercado objetivo ha sido definido en base a tres variables de segmentación: demográfico, psicográfico y conductual. Para la variable demográfica, se ha considerado a personas que residan o laboren en las zonas 4, 6 y 7 de Lima Metropolitana. Por otro lado, para la variable psicográfica el enfoque va hacia los emprendedores, teniendo en cuenta que estos cuenten con la característica de ser innovadores, creativos y capaces de posicionarse en el mercado. Asimismo, la variable conductual se enfoca en clientes y emprendedores que suelen realizar compras a través de plataformas virtuales. Para poder acceder a los beneficios de nuestra aplicación, es necesario que, tanto clientes como emprendedores, creen su usuario. Nuestra estrategia publicitaria se basa en crear contenidos para difundir a través de las redes sociales tales como Facebook, Instagram y GoogleAds. Finalmente, el diseño de análisis financiero realizado en nuestra empresa nos indica que el costo de oportunidad (COK) es 22.20%, el costo promedio ponderado de capital (WACC) es 14.64% y el TIR FCLD es 37.23%. Por lo tanto, consideramos que este proyecto será rentable. / Our business proposal focuses on creating the Yummy company, which consists of the development of an application that allows us to provide a space to entrepreneurs selling home-cooked meals and customers who purchase preferred meals, prepared at home. Our target market has been defined based on three segmentation variables: demographic, psychographic and behavioral. For the demographic variable, people who reside or work in zones 4, 6 and 7 of Metropolitan Lima have been considered. On the other hand, for the psychographic variable, the focus goes to entrepreneurs, considering that they have the characteristic of being innovative, creative, and capable of positioning themselves in the market. Likewise, the behavioral variable focuses on customers and entrepreneurs who usually make purchases through virtual platforms. To obtain the benefits of our application, it is necessary that both clients and entrepreneurs create a username. Our advertising strategy is based on creating content to spread through social networks such as Facebook, Instagram, and Google Ads. Finally, the financial analysis carried out indicates that the opportunity cost (COK) is 22.20%, the weighted average cost of capital (WACC) is 14.64% and the FCLD IRR is 37.23%. Therefore, we consider that this project will be profitable. / Trabajo de investigación

The aim of my masters thesis is to design of Personal Information System for support the business. The primary developing process is focused on customer and business partners relationship management. The purpose is to design system fits to company needs and system which will be so simply to be possible use it in other businesses too.

As mobile devices are nowadays used regularly and everywhere, their energy consumption has become a central concern for their users. However, mobile applications often do not consider energy requirements and users have to install and try them to reveal information on their energy behavior. In this paper, we compare mobile applications from two domains and show that applications reveal different energy consumption while providing similar services. We define microbenchmarks for emailing and web browsing and evaluate applications from these domains. We show that non-functional features such as web page caching can but not have to have a positive influence on applications' energy consumption.

Text in English / The role that locally relevant services and content can play in the development of societies cannot be underestimated. The proliferation of mobile phones in Africa’s developing countries is a significant enabler, which provides access to such locally relevant services and content. Mobile applications have the potential to support the development of the African continent through bolstering the main mechanisms of innovation, inclusion and efficiency. This has been demonstrated by instances of increased literacy, improved access to health care, banking, crowd sourcing and provision of farming and/or agricultural assistance. Successful cases of such mobile-based services include Kenya’s M-Pesa, which has allowed millions of rural people, who do not have access to traditional banking facilities, to send and receive money as well as pay utility bills and school fees. The development of similar innovative and locally relevant mobile-based solutions, which is currently considered to be in its infancy, is key to improving the lives of people in developing countries. This study identifies the essential components of an innovation ecosystem, for the development and presentation of a Mobile Applications Innovation Ecosystem Framework for Botswana. An innovation ecosystem enables effective interaction amongst entrepreneurs, companies, universities, research organisations, investors and government agencies towards maximising economic impact and potential. To gain a practical understanding of the context in which locally relevant mobile-based services can be developed, the study adopted a pragmatic research approach. Through combining the 4Cs Framework for ICT and the systems theory’s Triple Helix Model of Innovation, the study proceeded to develop the framework using a Design Science Research (DSR) methodology. DSR guided the identification of the components, which make up the mobile applications innovation ecosystem within government, industry and higher education sectors, as extracted from the literature review. This process facilitated initial framework designs, which were demonstrated to and evaluated by conveniently sampled stakeholders from relevant helices. Thereafter a synthesised framework was presented for evaluation by knowledgeable professionals from the mobile applications innovation ecosystem. The study contributes to the theoretical knowledgebase by presenting a theoretical framework for understanding ICT4D innovation frameworks and mobile applications / School of Computing / Ph. D. (Information Systems)

El presente estudio de investigación tiene como finalidad evaluar la relación entre las variables de facilidad de uso percibida, confianza, utilidad percibida en relación a la intención de uso conductual de aplicaciones móviles de taxis en Lima Metropolitana. Asimismo, está investigación se basa en explicar la relación entre las variables mencionadas y cómo influye en el consumidor peruano al momento de hacer uso de aplicativos de taxis. Por este motivo, se realizará un estudio cuantitativo con alcance correlacional y estudio transversal. Este, se realizará mediante encuestas y se medirá con la escala de Likert del 1-7. Por último, para está investigación se tomará en consideración una muestra de 400 personas entre hombres y mujeres que soliciten al menos 3 veces a la semana servicios de taxis por aplicación. / The present research study aims to evaluate the relationship between the variables of perceived ease of use, trust, and perceived utility in relation to the intention of behavioral use of mobile taxi applications in Metropolitan Lima. Likewise, this research is based on explaining the relationship between the indicated variables and how it influences the Peruvian consumer when using taxi applications. For this reason, a quantitative study with a correlational scope and a cross-sectional study will be carried out. This will be done through surveys and will be measured with the 1-7 Likert scale. Finally, for this research, a sample of 400 people between men and women who request at least 3 times a week taxi services per application will be taken into consideration. / Trabajo de investigación

Innovative mobile Endgeräte und Applikationen durchdringen nicht mehr nur das Berufs- und Privatleben, sondern finden auch zunehmend Einsatz in der Aus- und Fortbildung. Dies gilt sowohl in Hinblick auf das „Lifelong Learning“ als auch in der schulischen und universitären Ausbildung. Neue Regelungen zu Bachelor- und Masterprogrammen, Lehrformen wie Gruppenarbeiten und die zunehmende Mobilität der Studierenden verlangen nach neuen Lernmedien und Lehrkonzepten, die es ermöglichen, bisherige Lehrlaufzeiten im Studium sinnvoll zu nutzen. (...)

Mobile applications tend to access data beyond their intended functionality and share this data with third parties for various purposes including marketing, profiling and advertisement. This data also includes user’s personal information and access to this personal information without user’s consent put user’s privacy at risk. User’s Inability to easily find privacy friendly apps and befuddling permission requests paves the way for malicious apps to get access to user’s personal information. Keeping in mind the different level of privacy aware users, we have presented a privacy enforcement framework in this thesis. This framework not only helps user to find alternative privacy friendly apps but also encourage users to review their privacy settings on the smartphone. An app discovery tool is developed to search privacy friendly apps amongst the group with similar functionality. The search results are sorted by privacy friendly score which is calculated using simplified version of risk assessment method known as EBIOS. Threat posed to personal information by various apps are then highlighted and presented to user in an easy-to-understand way before installing the app. We have validated the results of our discovery tool by comparing them to the manual inspection of various functional groups i.e., group of applications with similar functionality. Two list of permissions, one created by subjective and manual analysis of abstract functionality of functional group called expert opinion and other created by our tool based on permissions requested by functional group are compared. Our tool has correctly identified the permissions which are similar to expert opinion. / Mobila applikationer tenderar att ta del av data utanför deras tilltänkta funktionalitet och delar den här datan med tredjehands parter för olika syften som marknadsföring, profilering och reklam. Datan inkluderar även personlig information och tillgång till den personliga informationen utan användarens medvetande sätter användarens integritet i risk. Användares oförmåga att enkelt hitta integritetsvänliga appar och förvirrande godkännande förfrågningar öppnar vägen för illvilliga appar att få tillgång till användarens personliga information. Med tanke på hur olika användare uppmärksammar integritetnivåer presenterar vi ett integritetsupprätthållande ramverk i den här uppsatsen. Ramverket hjälper inte bara användare att hitta integritetsvänliga appar utan uppmuntrar även användaren att granska integritetsinställningarna i sin telefon. Ett applikationsupptäckarverktyg utvecklades för att söka efter integritetsvänliga appar inom samma funktionsområde. Sökresultatet är sorterat efter en integritetsvänlighetspoäng beräknad med en förenklad version av riskbedömningsmetoden känd som EBIOS. Hot mot personlig information från olika appar uppmärksammas och presenteras på ett användarvänligt sätt innan appen installeras. Vi har validerat resultatet från vårt applikationsupptäckarverktyg genom att jämföra det med en manuell inspektion av appar inom samma funktionsområde, exempelvist grupper av applikationer med liknande funktion. Två listor togs fram, en framtagen genom subjektiv och manuell analys av normal funktionalitet kallad expertutlåtande och en framtagen av vårt applikationsupptäckarverktyg baserat på funktionsområde. Vårt verktyg har korrekt identifierat godkännande i likhet med expertutlåtandet.

This rapid ethnographic study explored how a 'mobile health education' app might impact preschool teachers and students, interact with organizational protocols and policies, and align with the preschool culture. The researcher evaluated the app's early Pre-K content and user experience. With a systems thinking approach, this study revealed the lived-experiences and processes in preschools around Austin, Texas. The outcomes of this study guided the client with more human-centered approaches to researching and designing their apps and services.

Mobile applications are growing in popularity and pose new problems in the area of software testing. In particular, mobile applications heavily depend upon user interactions and a dynamically changing environment of system events. In this thesis, we focus on user-driven events and use Q-learning, a reinforcement machine learning algorithm, to generate tests for Android applications under test (AUT). We implement a framework that automates the generation of GUI test cases by using our Q-learning approach and compare it to a uniform random (UR) implementation. A novel feature of our approach is that we generate user-driven event sequences through the GUI, without the source code or the model of the AUT. Hence, considerable amount of cost and time are saved by avoiding the need for model generation for generating the tests. Our results show that the systematic path exploration used by Q-learning results in higher average code coverage in comparison to the uniform random approach.

This Master's degree thesis deals with a specific area of creative industries: development of mobile applications. The aim is to identify and understand the work routines of Czech iOS developers while considering the importance of design as one of the benchmarks of mobile application quality on the Apple App Store. I mainly focus on mapping work routines of selected developers and their thinking about design in the context of Apple devices and iOS platform, assuming that Apple establishes a high standard of visual and functional qualities. I am addressing an issue of application usability not only in terms of design of the user interface, but also its functioning and more aspects of application development within the ecosystem of Czech mobile app industry. The theoretical part of my thesis subjectively describes fundamental concepts from the mobile app development field and theories related to the topic. Empirical part of the study is based on qualitative interviews with 9 Czech mobile app developers and following thematic analysis. This study can serve as an interesting resource of understanding of the work of Czech mobile app developers, how they think about design and Apple as a platform or as a solid foundation for further quantitative investigation to confirm or revise my findings.