<p>Monuments are raised all over the world of several different reasons. A monument dosen´t only refer just to itself, it also tells something about the historical context they are risen into. The overall purpose of this study is to try to reveal how history is used through the process, and rising of the monument "Vindarnas Boning" in Karlstad, Sweden 16/6, 1967. The historical narrative around this monument is about to show the importance of the esthetics, the main forces around the monument and last, how the monument legitimacy is maintained. Throughout those analytic tools, according to this study, I will try to examine possible other reasons behind this monument than the official one, who is to act as a remembrance of the finnish immigrants who settled in the unpopulated deep forests of Sweden and enabled to maintain a minor community separated from other influences, during the 16 th century and onward. The 1960´s is characterized by the large working movements between Sweden and Finland. Also the Finnish authorities launches an economical campaign in Sweden to broaden their export possibilities. This campaign is about to show the new modern Finland, with increasing own independence from Soviet influences. Referred to this, the study shows how other groups in the society possible uses history for their own purposes, the cultural ties between Sweden and Finland are strengthen through this monument, wich gains advantages in other areas as well. Referred to the economics and the thoughts of a Nordic cooperation, which some elements wishes to broaden. Through the historical narrative this study reveals actors who has strong ties to these goals. Because of this, there might be a reason to ask if the official remembrance is the only factor that is linked to this monument. This study connects the use of history through monuments with ideological reasons. This perhaps, can be a perspective to have in mind, when visiting the monument "Vindarnas Boning" next time, or other monuments as well.</p>

Monuments are raised all over the world of several different reasons. A monument dosen´t only refer just to itself, it also tells something about the historical context they are risen into. The overall purpose of this study is to try to reveal how history is used through the process, and rising of the monument "Vindarnas Boning" in Karlstad, Sweden 16/6, 1967. The historical narrative around this monument is about to show the importance of the esthetics, the main forces around the monument and last, how the monument legitimacy is maintained. Throughout those analytic tools, according to this study, I will try to examine possible other reasons behind this monument than the official one, who is to act as a remembrance of the finnish immigrants who settled in the unpopulated deep forests of Sweden and enabled to maintain a minor community separated from other influences, during the 16 th century and onward. The 1960´s is characterized by the large working movements between Sweden and Finland. Also the Finnish authorities launches an economical campaign in Sweden to broaden their export possibilities. This campaign is about to show the new modern Finland, with increasing own independence from Soviet influences. Referred to this, the study shows how other groups in the society possible uses history for their own purposes, the cultural ties between Sweden and Finland are strengthen through this monument, wich gains advantages in other areas as well. Referred to the economics and the thoughts of a Nordic cooperation, which some elements wishes to broaden. Through the historical narrative this study reveals actors who has strong ties to these goals. Because of this, there might be a reason to ask if the official remembrance is the only factor that is linked to this monument. This study connects the use of history through monuments with ideological reasons. This perhaps, can be a perspective to have in mind, when visiting the monument "Vindarnas Boning" next time, or other monuments as well.

Jag har i denna uppsats intresserat mig för historiebruk inom History Marketing. Uppsatsen har handlat om ICA och materialet har bestått av den historiska webbplatsen ICA-historien (www.ica-historien.se), skapad 2008 av Centrum för Näringslivshistoria på uppdrag av ICA. Frågeställningarna har handlat om hur människor inom ICA framställs, samt vilken typ av historiebruk man kan hitta i ett företag som ICA och hur detta skapas. Undersökningen har gjorts genom textanalys av det material som finns publicerat på webbplatsen. Teorin har kretsat kring att History Marketing fungerar dels genom att stärka självbilden av företaget, dels att det fungerar som en reklamstrategi. Nietzsches tre olika historiebruk, monumentalistiskt, antikvariskt och kritiskt, har applicerats på detta teoretiska antagande. Undersökningen har visat att personerna inom ICA beskrivs såväl monumentalistiskt (högre upp i företaget) som antikvariskt (bland handlare och anställda), med en särskild personkult omkring grundaren Hakon Swenson. På det stora hela är ICAs historiebruk dock att betrakta som antikvariskt och riktar sig inåt mot organisationen i syfte att verka stärkande. Historiebruket skänker mening, legitimitet och förmåga att hantera förändring i företaget, men utan att göra särskilt stora anspråk på auktoritet. En fråga som uppenbarat sig, och som diskuterats i uppsatsen, är huruvida bilden av ICA skiljer sig beroende på om man är utomstående eller verksam inom organisationen. Måhända är bilden av företaget mer antikvarisk och omfamnande om man tittar utifrån, medan den är stoltare och mer monumentalistisk inom organisationen.