xiii, 173 p. : ill. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. / Prior research has tended to focus on rational (e.g., collective social action and cost-benefit factors) rather than emotional processes when predicting boycott intention. The current dissertation proposes that both processes contribute to a boycotting decision and that each is premised on a perceived moral violation. A model is offered in which boycott intention is conceptualized as a consumer coping response. Three studies provide support that moral emotions and cost-benefit factors independently contribute to overall consumer boycott intention. In Study 1, online survey responses from active boycotters (N = 121) indicated that participants felt other-condemning moral emotions more acutely in symbolic boycotts than in non-symbolic boycotts. In Study 2, the theoretical relationship between perceived moral violation, boycott intention, and boycott behavior was established in a simple experiment (N = 201). In Study 3, experimental results from a real world consumer panel (N = 709) indicated that the key to diffusing consumer boycott intention is counter-message tactics aimed at reducing overall perceived moral violation. Path analysis using the data from Study 2 and 3 provided additional insight into the structure of the proposed model. Other-condemning and self-conscious emotions, along with perceived boycott benefit (ability to make a difference and self-enhancement), contributed to boycott intentions whereas cost perceptions played a lesser role in predicting boycott intention. Comparisons between the hypothesized model and a set of alternatives supported the proposition that boycott intention may be conceptualized as a coping behavior. Finally, the results of a path analysis indicated that two individual difference variables were determinants of perceived moral violation: humanitarian- egalitarian orientation and negative attitude towards big businesses. / Committee in charge: Robert Madrigal, Chairperson, Marketing; Lynn Kahle, Member, Marketing; David Boush, Member, Marketing; Robert Mauro, Outside Member, Psychology

Denna studies syfte är att undersöka nyanlända elevers upplevelser av erkännande under sin skolgång. Det empiriska materialet för denna studie består av fyra lågt strukturerade livsberättelseintervjuer. Intervjupersonerna består av tidigare nyanlända elever som retrospektivt reflekterar kring och ser tillbaka på upplevelser under sin skolgång. Empirin tolkas med hjälp av erkännandets moral (Honneths, 2003), samt en teoretisk framställning av erkännande i en skolkontext (Trondman, 2016). Datan analyserades utifrån en hermeneutisk tolkning, där resultatet visade på att det är upplevelsen av handlingar som är avgörande för om det nås ett erkännande eller en moralisk kränkning. Vidare synliggörs det att oavsett vilken form av erkännande som ämnas uppnås, behöver individens självrelationer relateras till handlingarna. Således behövs en holistisk bild för att kunna bidra till att individen bygger upp eller bibehåller en positiv självrelation. / The purpose of this study is to explore newly arrived students' experiences of recognition during their schooling. The empirical material for this study consists of four low structured life-story interviews. The interviewees consist of former newly arrived students who retrospectively reflect on and look back on experiences during their schooling. The empirical data is interpreted with the help of the morality of recognition (Honneths, 2003), as well as a theoretical interpretation of recognition in a school context (Trondman, 2016). The data was analyzed based on a hermeneutic interpretation, where the results showed that it is the experience of an action that is decisive if recognition or a moral violation is achieved. Furthermore, it is made clear that regardless of what form of recognition is intended to be achieved, the individual's self-relations need to be related to the actions. Accordingly, a holistic picture is needed to be able to contribute to the individual building up or maintaining a positive self-relationship.