Cílem této diplomové práce je zhodnocení marketingového prostředí a zmapování destinačního mixu oblasti Moravského krasu. Na základě těchto zhodnocení jsou stanovena doporučení pro rovnoměrnější využití potenciálu této destinace.

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The diploma thesis is on the topic of the evaluation of a selected form of tourism and its impact on the landscape on the Moravian karst Protected Landscape Area. It deals with the evaluation of impacts of mountaineering activities in the Moravian karst Protected Landscape Area. The thesis is divided into the theoretical and practical part. The theoretical part of the thesis is focused on obtaining information about the Moravian karst area, terminology related to the concept of the landscape and tourism. The practical part of the thesis includes a questionnaire and its evaluation, a field survey carried out directly in the Moravian karst site and a SWOT analysis with proposing appropriate measures to reduce the negative impacts of the selected form of tourism. The results show that mountaineering activities have a negative impact on the Moravian karst Protected Landscape Area. However in some cases the negative impacts may be reduced or eliminated when rules and nature is respected. The diploma thesis can be used as part of the basis for the elaboration of the Plan of Care for the Protected Landscape Area Moravian karst for the next period issued by the Nature Protection Agency of the Czech Republic.

This master´s thesis deals with the design of architectural study of new facility for Sanatorium with speleotherapy for children Ostrov u Macochy. The construction area is located in the protected landscape area of Moravsky kras, near small town Ostrov u Macochy in Blansko county. The main ambition of this study is to fully use the potential of target area. Children sanatorium mainly focuses on the treatment of respiratory diseases by using speleotherapy. They use nearby cave system for these purposes. This project consists of three main buildings – accommodation for patients, sanatorium and guest house. These objects are designed as well-functioning and cooperative complex which along with pleasant surroundings will satisfy all requirements needed for operating such a facility. The urban solution allows easy access to the centre of city Ostrov u Machochy and also into therapeutic caves. The final form of this study respects all important aspects of affected area and tries to naturally integrate into surrounding nature.

This thesis is focused on the Rudice ponds problematique. Rudice ponds are small water bodies that were created as a result of mining activities and are unique biotope in the Moravian Karst region. The thesis contains overview of available literature on the subject of Rudice ponds, their brief history and general area relations of the Moravian Karst and the Rudice plateau. The main subject of this thesis is mapping and registering Rudice ponds using GNSS receiver. Card with gathered information has been created for each of Rudice ponds together with photodocumentation and will be used by the administration of protected landscape area Moravian Karst. The final part of the thesis is aimed at suggesting management of the Rudice ponds.

This thesis deals with the content of soil organic matter and soil reaction to selected locations in protected landscape area Moravian karst. 30 lokalities was compared (10 arable land, 10 permanent grassland, 10 forest). Samples were taken from surface mineral horizon in 2011 and 2013. In the theoretical part is discussed the issue of soil organic matter and soil reaction. There is characterized area Moravian Karst. The practical part includes processing methods, results, evaluation, statistical and graphical processing. Average content of humus increases in the order: arable land < permanent grassland < forest. The values in 2013 were lower than in 2011. Soil reaction was in 2011 for arable land, permanent grassland and forest vegetation very similar. Soil reaction was in 2013 similar only with arable land and grassland, the forests were lower. The values in 2013 were lower than in 2011 In 2013, the soil reaction is similar only with cropland and grassland, the forests were lower. Based on analysis of variance (ANOVA: one factor) was shown influence the type of vegetation on humus content. Influence the type of vegetation on soil reaction wasn't shown. A statistically significant difference was demonstrated between the measured values of cnotent humus and soil reaction in 2011 and 2013.

Najtová, S.: The analysis of geocaching at PLA Moravian Karst. Diploma thesis. Brno, 2015. The thesis describes the geocaching as a tool and an additional tourism activity. The theoretical part defines the basic principles of the game, rules, types of geocaches, player equipment and from which views can be seen on geocaching. Theoretical part also includes history in the Czech Republic and abroad too. The research was carried out on the territory of the PLA Moravian Karst. The thesis analyzes the geocaching in the selected location and focuses for example on the development of "caches", attendance, login or the difficulty of the terrain or caches searching. We can not also forget that it is a protected landscape area, therefore, are examined negative impacts of geocaching on the environment. The gained knowledge can be used used to estimate the future development of geocaching in the Moravian Karst and also prevent negative impacts on the environment.