This work explored the role of spatial grouping, set size, and stimulus probe modality using a recall task for visual, auditory, and tactile information. The effects of different working memory (WM) loading task modalities were also examined. The Gestalt spatial organizing principle of grouping showed improvements in response times for visual and tactile stimulus probes with large set sizes and apparently allowed participants to effectively chunk the information. This research suggests that tactile information may use spatial characteristics typically associated with visual information, as well as sequential characteristics normally associated with verbal information. Based on these results, a reformulation of WM is warranted to remove the constraints of the input modality on processing types. The input modalities appear to access both a spatial sketchpad and a temporally-based sequence loop. Implications for multisensory research and display design are discussed.

No description available.

Studies that explore integration of visual, auditory or vestibular cues, are derived from stimulus detection and discrimination tasks in which stimuli are selective and controlled. Multisensory processing is not as well understood in more dynamic and realistic tasks such as driving. As visual information is the dominant source of information when controlling a vehicle, we were interested in the contribution of auditory and physical motion (vestibular and proprioceptive) information to vehicle control. The simulated environment consisted of a straight, two-lane road and the task was to drive in the center of the right lane and maintain a constant speed, slowing down for occasional speed bumps. We examined differences in driving performance under four sets of sensory cues: visual only, visual and auditory, visual and physical motion, and visual, auditory and physical motion. The quality of visual information was manipulated across two experiments. In Experiment 1, participants drove in daylight in sunny weather, providing excellent visual information. In Experiment 2, visual information was compromised by providing dark and stormy weather conditions. In both experiments we observed an advantage of multisensory information, an effect that was enhanced when visual information was compromised. Auditory cues were especially effective in improving driver control. / Thesis / Master of Science (MSc) / Multisensory processing (combining information from different sensory systems) is not well understood in realistic tasks such as driving. A simulated environment consisted of a straight, two-lane road was used for this study. The task was to drive in the center of the right lane and maintain a constant speed, slowing down for occasional speed bumps. We examined differences in driving performance under four sets of sensory cues: visual only, visual and auditory, visual and physical motion, and visual, auditory and physical motion. The visual information was manipulated across two experiments: first, participants drove in daylight in sunny weather, providing excellent visual information. Next, visual information was compromised by providing dark and stormy weather conditions. In both experiments we observed an advantage of multisensory information, an effect that was enhanced when visual information was compromised. Auditory cues were especially effective in improving driver control.

Therapeutic landscapes involve the collaboration of landscape architecture, architecture, planning, and behavioral psychology. By incorporating research from each field and tailoring the design to a generalized special education elementary school, this project aims to create a multisensory experience that incorporates opportunities for play, education, community, and relaxation. Preliminary research explored the history of therapeutic landscapes and architectural design in historical psychiatric facilities, which then led to the current literature on therapeutic design for educational campuses. Findings show that the use of these therapeutic design principles are becoming more common, but there is still room for improvement. The proposed school site is based on the Bedford School in Fairburn, Georgia, but does incorporate the current academic program. The theoretical program for grades 1-6 focuses on cognitive ability, and relies on the outdoor space as an important part of the educational program. The proposed site design includes aromatherapy, tactile therapy, audial therapy, visual therapy, and levels of enclosure. The design will incorporate an open lawn area, a traditional playground, a music area with equipment and instruments, several outdoor classrooms, a produce garden, small, enclosed quiet rooms, a path with seasonal plants and seating areas, and a relocated soccer field. Given the constraints placed on this project, such as time, inability to visit the site, and inability to have discussions with the client, it is as complete as possible. That being said, future advancements in the field may build on it and create a fuller set of guidelines for multisensory therapeutic design. / Master of Landscape Architecture / Therapeutic landscapes involve the collaboration of landscape architecture, architecture, planning, and behavioral psychology. By incorporating research from each field and tailoring the design to a generalized special education elementary school, this project aims to create a multisensory experience that incorporates opportunities for play, education, community, and relaxation. Preliminary research explored the history of therapeutic landscapes and architectural design in historical psychiatric facilities, which then led to the current literature on therapeutic design for educational campuses. Findings show that the use of these therapeutic design principles are becoming more common, but there is still room for improvement. The proposed school site is based on the Bedford School in Fairburn, Georgia, but does incorporate the current academic program. The theoretical program for grades 1-6 focuses on cognitive ability, and relies on the outdoor space as an important part of the educational program. The proposed site design includes aromatherapy, tactile therapy, audial therapy, visual therapy, and levels of enclosure. The design will incorporate an open lawn area, a traditional playground, a music area with equipment and instruments, several outdoor classrooms, a produce garden, small, enclosed quiet rooms, a path with seasonal plants and seating areas, and a relocated soccer field. Given the constraints placed on this project, such as time, inability to visit the site, and inability to have discussions with the client, it is as complete as possible. That being said, future advancements in the field may build on it and create a fuller set of guidelines for multisensory therapeutic design.

In the everyday environment, we receive information from various sensory inputs, and yet, we perceive and integrate the incoming information in a way that is meaningful. Remarkably, infants and toddlers are capable of sensory integration early in life. By integrating information, particularly speech, infants ultimately learn to reproduce language by late toddlerhood. These language skills form a foundation for learning and achievement later in life, and there is documented evidence that language skills vary by experiences related to socioeconomic status (SES). Language disparities can be measured early in development, and continue to divide throughout childhood. Although there is clear evidence that language learning trajectories are influenced by SES, less is known about multisensory integration (MSI) as they are measured here and how these skills may differ as a function of SES. Here, MSI was investigated to gain insight into the potential changes that occur in MSI and expressive vocabulary for 68 toddlers between 18 months and 24-months. Finally, this relationship was investigated in the context of SES. At 18-months, toddlers demonstrated significant matching for nonsocial conditions, and at 24-months toddlers also matched for low competition social trials, thus demonstrating an improvement in matching from 18 to 24-months. There were no significant relationships between MSI and expressive vocabulary, and only one unexpected relationship between MSI and SES. These findings extend the research from Bahrick and colleagues (2018) by supplementing the previously studied 12-month-olds and 2-5-year-olds with an earlier age (e.g., 18-months), and open new doors for studying toddlers’ emerging social MSI. / M.S. / In the everyday environment, we experience various sights and sounds from multiple sources, and yet, we perceive the incoming information in a way that is meaningful. Infants and toddlers are also capable of combining multiple sources of information together in a way that is beneficial for language learning. Merging sensory information (e.g., correctly matching their mother’s voice to their mother) creates a foundation for language learning. There is evidence that suggests language abilities differ as a result of socioeconomic status (SES), and can be found early in development and continue to progress into childhood. Although research indicates differences in language arise as a result of SES, it is unclear whether the ability to merge multiple sources of information (also known as multisensory integration), particularly while experiencing competing information (e.g., noise, multiple speakers) also differs as a result of SES. Here, the ability to integrate multiple sources of information and vocabulary in young toddlers ages 18-months and 24-months was studied to understand whether these skills progress with age and also whether they differ as a result of SES. 18-month-olds demonstrated better integration of sensory information when blocks were falling (e.g., nonsocial event) than when women were shown on the screen speaking in child-directed speech (e.g., social event). At 24- months, toddlers also correctly matched the information of the social event when there was no competing information on the screen, thus improving social integration from 18-months. There were no significant relationships between MSI and vocabulary, and only one relationship between MSI and SES. More research will need to be conducted to understand the improvement of social integration from 18 to 24-months, and more questions will need to be addressed on how SES may play a role in integrating information.

En un contexto dado, nuestra percepción de un estímulo (en el presente marco, un producto alimenticio) se ve afectada, en primer lugar, por sus diversas propiedades sensoriales (extrínsecas e intrínsecas). Las características intrínsecas de un alimento (por ejemplo su sabor, olor, color, textura, emisión de sonido al romperse, etc.) obviamente desempañan un papel esencial en su evaluación por parte de los consumidores. Sin embargo, el impacto que puede llegar a producir tanto los envases como la cubertería o vajilla empleada en la evaluación de un alimento, a un nivel tanto sensorial como afectivo, ha sido poco explorado desde un enfoque multisensorial. La presente tesis tiene como finalidad investigar cómo los distintos sentidos interactúan durante el consumo de un alimento o bebida, y más precisamente, cómo la información sensorial que recibimos a través de los elementos externos al alimento influye en nuestra percepción gustativa y hedónica del mismo. Cada estudio comprendido en la tesis explora nuestra percepción multisensorial de los alimentos analizando la interacción entre distintas modalidades principalmente entre la visión, el tacto y el gusto que intervienen en el proceso. Para ello se han empleado diversas técnicas provenientes de disciplinas como la psicofísica, sociología, ciencia sensorial y marketing (por ejemplo, tarea de asociaciones implícitas (IAT), asociación libre de palabras, distintos tipos de cuestionarios, etc.). Los resultados obtenidos se explican en un marco interdisciplinar, combinando conocimientos y teorías de áreas como la psicología perceptiva, la ciencia sensorial, la investigación con consumidores, y el diseño. En conjunto, los resultados demuestran la complejidad de la percepción multisensorial de un alimento (junto con los elementos que lo acompañan durante el consumo), así como la de su medida e interpretación. Esta tesis doctoral se ha elaborado de acuerdo con los requisitos establecidos por la UPV. / Piqueras Fiszman, B. (2012). More than meets the mouth: Assessing the impact of the extrinsic factors on the multisensory perception of food products [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/18104

Yes / Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N=308) shows that ethically congruent visual and auditory cues, and a tactile priming statement, positively influence consumers' willingness to pay (WTP) for an ethical brand online. Altruistic and Biospheric value-orientation (ALTBIO) and Need for Touch (NfT) were considered as moderators to account for specific segments. For consumers with high ALTBIO, the effects of visual and auditory cues are mediated by Consumer Perceived Brand Ethicality (CPBE). Tactile priming has a significant effect only for consumers with high NfT. However, the interaction between the three cues has a positive effect on WTP irrespective of CPBE, ALTBIO, and NfT. Findings illustrate multisensory marketing's efficacy in fostering sensible consumption (considerate of natural and societal environments and their inhabitants) online for the mass-market and specific segments by creating an experiential customer judgement-context.

No / A controversial hypothesis within the domain of sensory research is that observers are able to use visual and auditory distance cues to maintain perceptual synchrony - despite the differential velocities of light and sound. Here we show that observers are categorically unable to utilize such distance cues. Nevertheless, given a period of adaptation to the naturally occurring audiovisual asynchrony associated with each viewing distance, a temporal recalibration mechanism helps to perceptually compensate for the effects of distance-induced auditory delays. These effects demonstrate a novel functionality of temporal recalibration with clear ecological benefits.

It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. It is increasingly important for brands to be attainable through physical interaction for consumers to stay loyal, a fundament for the experience economy. Therefore, the pop up phenomenon could be considered an approach to blur the line between physical and online stores. The aim of this research is to create an understanding of how the pop up phenomenon is experienced by phygital companies in Sweden, exploring their use of multisensory marketing through pop ups and the effect it has on the brand. A qualitative and exploratory approach with semi-structured and asynchronous interviews including nine managers from the pop up industry was conducted. The data collected was analysed through a thematic approach and compared to existing literature. From the findings, two pop up purposes were identified: (1) pop ups with a long-term marketing purpose to enhance the brand, and (2) pop ups with a short-term selling purpose. Further, the empirical findings of this study suggest that the usage of multisensory experiences was recurrently found to be done unintentionally by the firms, indicating a lack of knowledge of its impact on customer behaviour in the long-term. From combining literature and findings a model was created explaining how firms can use the pop up phenomenon to successfully enhance the company’s brand. This research provides insights of managers’ personal experiences of the phenomenon and explores how pop ups can be a useful tool for a company's brand.

<p>Uppsatsens syfte är att analysera och diskutera varför och på vilka sätt ett detaljhandelsföretag bör erbjuda kunden en multisensorisk varumärkesupplevelse. Uppsatsen kommer att ge företag ökad förståelse för Sinnesmarknadsföring och vad det får för konsekvenser vid utformandet av servicelandskapet.</p><p>Vi har använt oss av både en kvantitativ och en kvalitativ metod. Den kvantitativa metoden innebar ett experiment där vi undersökte doft- och ljudets påverkan på kundbeteendet. Experimentet utfördes på en utvald yta på EM Kalmar Severins i samband med den specifika produktgruppen soffa. Den kvalitativa undersökningen genomfördes med observationer, 15 kundintervjuer samt en intervju med varuhuschefen.</p> / <p>This paper aims to analyze and discuss why and how a retail company should create a multisensory brand experience. The paper will give a greater understanding regarding sensory marketing and which the consequences may be considering the design of the servicescape.</p><p>We have used both a quantitative and a qualitative approach. The quantitative research consists of an examination of the olfactory and the auditory influence on customer behavior. The experiment was performed in a selected area at EM Kalmar Severins focusing on the specific product group sofas. The qualitative survey consists of observations, 15 customer interviews and an interview with the store manager.</p>