O trabalho trata da avaliação da exposição “Na Natureza não existem Vilões" do Museu do Instituto Butantan. Realizou-se uma pesquisa histórica e uma pesquisa de público para se saber a opinião e o nível de aprendizado obtido após a visitação. Como conclusão, sugerem-se modificações na exposição para tornar a comunicação das mensagens propostas mais eficiente. / This paper evaluates the exhibit “There are no villains in Nature" of the Butantan Institute Museum. A historical research and an audience poll were carried out in order to find out the visitors’ opinion of the exhibit and what they learned during their visit. A proposal of changes in the exhibit, to make its message more effective is presented at the end of the discussion.

O trabalho trata da avaliação da exposição “Na Natureza não existem Vilões” do Museu do Instituto Butantan. Realizou-se uma pesquisa histórica e uma pesquisa de público para se saber a opinião e o nível de aprendizado obtido após a visitação. Como conclusão, sugerem-se modificações na exposição para tornar a comunicação das mensagens propostas mais eficiente. / This paper evaluates the exhibit “There are no villains in Nature” of the Butantan Institute Museum. A historical research and an audience poll were carried out in order to find out the visitors’ opinion of the exhibit and what they learned during their visit. A proposal of changes in the exhibit, to make its message more effective is presented at the end of the discussion.

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Face à la discontinuité et à l’hétérogénéité essentielles – et non accidentelles – de la communication muséale, le spectre des postures adoptées par les acteurs de la médiatisation investis dans ces processus est très large. La présente thèse cherche à examiner la manière dont ces acteurs (autant ceux qui évoluent au sein des musées qu’autour de ces derniers) s’engagent dans un jeu d’anticipations croisées où chacun cherche à s’assurer des prises sur le continuum de la médiation patrimoniale pour poursuivre ses projets respectifs. Conduite dans le cadre d’un financement CIFRE au sein de l’agence prestataire de musées Mazedia, cette thèse se focalise, dans cette situation d’incertitude plus ou moins radicale, sur le recours aux médias informatisés et, plus précisément, aux architextes ; ces outils d’écriture qui conditionnent l’écriture (et, de fait, la lecture) des autres. Dans une démarche à la croisée entre sémiologie des médias et des médiations et économie politique de la communication, deux architextes font l’objet d’une analyse détaillée : DMA Friends (conçu par le musée d’art de Dallas) et Wezit (conçu par l’agence Mazedia). Le premier a été choisi pour la façon dont il illustre un processus d’architextualisation de l’évaluation muséale (appréhendée comme une écriture des pratiques) ; le second, un processus d’architextualisation des pratiques d’écriture de médiation de type « transmédiatique ». Dans une perspective exploratoire est examinée l’articulation possible entre ces deux processus et la manière dont celle-ci est susceptible de reconfigurer la manière dont la médiation patrimoniale peut opérer lorsqu’elle repose sur l’intervention des médias informatisés. / When dealing with the discontinuity and heterogeneity of museum communication (which is essential and not at all accidental), the broad spectrum of the positions adopted by the actors of mediatization who are involved in the processes is substantial. This thesis examines the manner in which these actors (i.e. those working in museums and those collaborating with them) anticipate complex interactions and seek to guarantee their place on the continuum of heritage interpretation in order to pursue their respective projects. This thesis was possible thanks to a CIFRE grant and was undertaken within a service provider for museums called Mazedia. In this context of relatively significant institutional instability, its aim is to focus on the reliance on digitized media and, more precisely, on architexts, that is, writing tools which condition the writing (and, as a result, the reading) of others. In a process which is situated at an intersection between media and mediation semiology and political economy of communication, two architexts are analyzed in detail, DMA Friends (conceived by the Dallas museum of Art) and Wezit (conceived by Mazedia) respectively. The first was chosen on account of the way it illustrates a process of architextualisation of museum evaluation (apprehended as practices scripturalization). The second deals with a process of the architextualization of practices of transmedia interpretation writing. It is in an exploratory perspective that this thesis examines the possible articulation between these two processes and the manner in which the latter is susceptible to reconfigure the way heritage mediation can operate when it relies on the use of digitized media.