Thesis (Ph. D.)--University of California, San Diego, 1998. / Vita. Includes bibliographical references (leaves 325-340).

abstract: "Recontextualizing Music for Social Change" proposes alternative ways through which the traditional setup of a vocal recital may be transformed into a multidisciplinary performance with a specific social purpose. This task might be achieved by the conscious use and merging of elements such as innovation, ritualistic significance of music, and hopes for social change. Rather than exclusively analyzing the nature of these three elements, this document seeks to exemplify the artistic use of these tools through the description of two doctoral recitals. These performances focus on the portrayal of two specific social issues concerning gender identity: the femme fatale, and sexual identity. The first performance, "Defatalizing the Femme Fatale: The Voice behind a Stereotype," reflects on the negative connotations of the French femme fatale stereotype. This dangerous image has been perpetuated through popular and mass media since the nineteenth century. The femme fatale has achieved an iconic status thanks to her appealing, damaging, unrealistic, and hypersexualized traits. Nevertheless, this male-constructed stereotype was actually conceived as a parody of female emancipation. "Defatalizing the Femme Fatale" seeks to create awareness of this image through a staged approach of Shostakovich's Michelangelo Suite, feminist poetry and prose, and euphonium music. The second performance, "Un-Labelling Love: A Scientific Study of Romantic Attachment in Four Seasons," analyses the biological nature of love. According to this perspective, "Un-Labelling Love" transforms a vocal recital into a scientific lecture. This lecture examines four developmental stages of romantic love through the performance of art songs and the inclusion of a narrator, who describes the biological and psychological changes experienced by two research subjects--the performers--during these love stages. Through a plot-twist at the end of the performance, "Un-Labelling Love" also questions the patriarchal assumption that heterosexual kinship represents, by default, the unmarked category of adult pair-bonding. In summary, and based on scientific facts, this vocal performance seeks to encourage social assimilation of non-heterosexual kinship systems. / Dissertation/Thesis / Doctoral Dissertation Music 2014

The legacy of colonialism has left an impression on Brazil that is still strongly present today, particularly in the city of Salvador, Bahia, and the connection between race and class remains quite conspicuous throughout Brazil in politics, business, and social settings. The 20th century saw the rise blocos afro as part of an Afro-Brazilian diaspora seeking pride in black identity and positive social change through concrete community-driven projects. This paper focuses on a newer community group, Bagunçaço, that follows in the footsteps of the blocos afro with an increased emphasis on the role of media in the social development process, using music paired with various digital technologies to educate, empower, and connect participants. The report is an ethnographic study based on first person interviews and observation by the author in Salvador, as well on as a biography on Bagunçaço’s founder, Joselito Crispim. The primary findings of the paper are 1) Bagunçaço serves to mitigate crime and violence among youth, providing kids with skill-building music, art, and technology activities to engage in during free time. 2) The group also serves a spiritual need of Afro-Brazilians by empowering kids with the context of their situation as part of a diasporic community that can resist oppression and gain upward social traction in a society permeated by historic racial hierarchy. 3) Bagunçaço transcends national lines with its international partnerships and engages in a digital exchange that is not only technology skill building, but an expansion of kids’ perspectives of the world beyond the poor communities that many of them would otherwise only ever know. / text

This case study research examines the impact of transmedia storytelling on the global reach of Korean-pop (K-pop) group BTS (Bangtan sonyeondan) and how narratives within the transmedia storyworld can motivate the audience to seek individual and social change. This study is inspired by the rise of BTS in the global music industry. The group came with a solid brand image, highlighting sincerity and authenticity that captivate audiences worldwide. BTS consistent messages—that intersect with sustainability issues—about the importance of loving oneself, equality, social justice, anxiety, and wellbeing are communicated through multiple platforms and travel across language and cultural barriers. To understand the context, this study uses the concepts of transmedia storytelling and audience engagement by Jenkins (2006, 2007, 2012, 2014), Gambarato (2019), Broesma (2019), and Askwith (2007), to name a few. The method used to conduct this research is the analytical and operational model of transmedia design by Gambarato et al. (2020). The findings are that transmedia storytelling —with spreadability, drillability, extractability, and immersion characteristics—is an effective communication strategy that significantly influences the global reach of the group. Further, the camaraderie between BTS and ARMY generates fan activism—an epitome of individual change due to the fondness to BTS, as the act of identification and the attitude of giving back to the intimacy that BTS members provide to the fandom.