The diploma thesis deals with internet marketing tools, the tools of own web pages and the tools of internet advertising. In connection with growing importance of internet marketing arises question how effective are internet marketing tools and what are their benefits. This thesis compares benefits and effectiveness to a sample of internet marketing tools based on the branch metrics and based on a Return On Investment. The research includes 10 apllied tools of internet marketing from 12 described in a theoretical part. The thesis showes different effectivity and benefits for a different internet marketing tools while the method of the research could be also different according to the specific internet marketing tool.

Cílem dipl. práce je vyhotovení dvou podnikateských plánů, jejich porovnání a vyhodnocení z hlediska výhodnosti a výběr jednoho z nich pro realizaci.

The main goal of this work is to map main financial instruments of actual programming period which are offered by European Union and states of European Economic Area to their members and in regional aim to the Czech Republic and its citizens in areas of education, science and research. The work should show whether the provided instruments are widely focused, whether they cover all activities from these areas and enable countries to improve and increase their qualities for their own benefit and even for benefit of the whole community. Whether it is able to reach higher cooperation and integration in one competitive and dynamic area, by these instruments.

This graduation theses deals with the questions of the reporting in todays conditions of business. It is concerned with the meaning, sense and development and its relation to accounting and controlling. It pays attention to various classification of reporting, especially to internal and external reporting. It focuses on potential users of reporting and especially on its instruments. The graduation theses explains the principle of International Accounting Standard 11. The aim of the practical part of this theses is the description of the reporting system in the concrete company. It concentrates on the tools of the internal reporting in one division of the company. It presents the instruments of the internal reporting. It focuses on the purpose of individual reports, users of these reports and key figures that are reported in these reports.

This diploma thesis deals with loyalty and tools which could deepen the loyalty of customers. The thesis provides theoretical background of the theme and outlines essence of the customer loyalty for consequent proposition of tools for its creation. At the beginning of this thesis the conception of loyalty is supported by basic facts of marketing theory, e.g. marketing communication, marketing mix and brand. The thesis continues with essence of loyalty, aspects of loyalty, its drivers, possibilities of satisfaction and loyalty meassurement and effects of loyalty with focus on banking sector. Further this part defines the banking sector, specifics of banking product and developement trends in banking. Partially the influence of current economical crisis on customer loyalty is taken into account. Practical part is focused on description and practical examples of each tool which extends customer loyalty to bank institution in Czech republic and abroad as well. Tools are divided by marketing mix elements according to prevalent characteristics corresponding with the given element. Next are mentioned suggestions to proposition of new loyalty program. The thesis set 3 possible ways of future developement of customer loyalty creation.These ways are focus on simple program resembling to sales promotion, complex program creating real customer loyalty and focus on soft elements (e.g. service quality and pleasant surrounding). At the conclusion is given recommendation for future developement of customer loyalty creation in Česká spořitelna.

This diploma thesis is focused on the use of management tools and practices specialized in finding organizations constraints that limit their performance and make it impossible to effectively achieve their goal. The tools can be divided into static ones that describe relationships between causes and their effects using causal relations and dynamic ones that are oriented on cyclical relations that appear in periods. Although those dynamic tools are not suitable enough for validating causal relations they can better visualize these relations in time. Both of the tools are based on the principle that the user has to change the way of thinking when looking for undesirable effects in the system. The theoretical part of the thesis is extended by Greiner growth model that describes growth phases of organizations and typical problems that appear in each phase. Thus this model can be used to help uncover causes of organizations constraints. Practical part of the thesis is focused on application of the tools and on finding the main constraint in a small software company. It is divided into a few parts: company description, proposal of requirement collection and its implementation, description of relationships between the company and external systems, proposal of an improvement of a notation that is used for diagramming current state of problems in a company, diagramming the current reality tree and finding the main constraint. The contribution of the thesis lies in depicting advantages and disadvantages of the tools used for finding company constraints and in application of one of the tools including the proposal of improvement. The conclusion includes recommendations for improvement implementation that help to eliminate main company constraint and increase the system performance.

The thesis explains theoretical fundamentals of controlling process and application of management reporting in multinational pharmaceutical company. It describes content of management reports and its usefulness for managerial decision making.

Enterprise-wide planning process, comparing the plan with reality, evaluating deviations and reporting are the most important aspects of corporate governance in the current period. Controller assigned irreplaceable function of initiator, coordinator and methodology in the entire planning process. Part of planning is the preparation of operational plans and budgets, which are the central theme of this work. This work covers applications controlling methods and tools for portfolio of managed projects (companies providing rental of commercial space). The nature and importance of controlling, controlling selected methods and analysis is explained in the theoretical part. In the second, practical part was, after the analysis of costs and revenues, prepared a model of corporate budget and its component parts

The goal of this master’s thesis is to develop a methodology for CASE tool selection. This work consists of two parts. The first part is about software engineering, methodologies for IS development and its categorization, CASE tools and meta-modeling. The rest of the part is about methodological framework and current situation on the CASE tools market. The second part contains the methodology for selection of CASE tool. It is an open methodology and it offers a set of recommendations and procedures that are derived from best practices gathered from available resources and other similar methodologies. The main idea of this work is to devise a methodology for the CASE tools selection. The selection process is divided into several different segments that are analyzed in detail. The methodology distinguishes between both situations when the company either owns an existing CASE technology or it does not use CASE technology yet. The methodology suggests intensive internal communication during the selection and emphasizes the involvement of future users in the process. It is important to increase chance for smooth implementation and successful acceptance of the CASE in the company. The importance of considering differences in structure, character and the scope of projects, requirements for project management and maturity level of processes during the CASE tool selection process is highlighted.

The goal of my master's theses was to analyze the requirements of the ITIL framework for a service desk implementation, identify specifics of SME companies and to try to scale down the ITIL implementation of a service desk to the size applicable to SME. In my practical part I'd like devise a functional model of the ITIL compliant service desk featuring Incident, Request, Change, and Problem Management processes based on the Atlassian Jira sotware. After completing the theasis I will answer a question - if it is possible to use ITIL in the SME segment.