In my work I deal with a phenomenon that has been discussed widely but still remains elusive pathos. Pathos bears significances for current society that are not always positive. That is why I am going to try to define it, as well as categorize it. I am going to describe the usage and exploitation of pathos in cinema. I am also going to think of pathos criteria or what it determines - is it still pathos or so called sentiment? Unlike sentiment, pathos has its historical background. Based on particular films and scenes analysis, I will clearly demonstrate how to work with pathos. I will also show how to create pathos itself altogether with pathetically tuned scenes by means of particular devices of film language.

This thesis deals with the topic of narrative (or ´diegetic´) theatre plays. It aims to map out the processes which emerge after the mimetic mode of representation is partly or wholly replaced with the diegetic one., i.e. the decline in their ´dramatic´ quality and the structural changes which are being conceptualized mainly within a narrative framework. The thesis consequently looks at specific historic moments which propelled strong contemporary presence of diegesis on theatre stage; namely the theatre of Bertolt Brecht, the performative turn and postdramatic theatre and the storytelling movement. With these circumstances in mind, the author reflects on his practical theatrical work: The Ritual Slaughter of Gorge Mastromas (DISK Theatre, Prague) and Illusions (DJKT Theatre, Pilsen.)

This diploma thesis deals with the problems of the self-reflection in the prose of the 20th century. At first there are described the techniques of the narration, which appeared in the 20th century. Then there are defined the general signs of the self-reflection and the influence of social situation on the increase of the self-reflection. In the next section the work involves the analysis of the novel Život a názory blahorodého pana Tristrama Shandyho. The conception of the self-reflection is defined on this piece. In the last part of the work the self-reflection is showed on Czech prose of the 20th century.

The diploma thesis Stereotypes of representation of the Protectorate period in Contemporary Film Creation focuses on the examination of stereotypical depictions of fictional worlds determined by a historical model in film production thematically situated in the period of the Protectorate of Bohemia and Moravia. The subject of the research is mainly gender stereotypes of fictional characters and stereotyping of the fictional environment on the example of costumes, masks, period props, musical accompaniment and other elements of narration. The theoretical framework of the work is based primarily on the findings presented in the Introduction to the Semantics of Fictional Worlds by Bohumil Fořt and by Narrative Ways in Czech Literature by Lubomír Doležel. The knowledge of stereotyping theory is drawn from Nick Lacey's Image and Representation: Key Concepts in Media Studies and Pierre Sorlin's Europian Cinemas, Europian Societies 1939-1990. To obtain the necessary information about filmmaking, the publications of Radomír D. Kokeš, The Analysis of Film and David Bordwell and Kristin Thompson, The Art of Film: An Introduction to the Study of Form and Style, were used. The research sample on which this tendency is presented is the Czech war drama Operation Silver A, which depicts the everyday reality of...

This thesis focuses on the concept of the trap for the reader, which is defined using the methodology of the cognitive science cognitive literary studies as an input of such structures and concepts in the text by which specific scheme is activated in the mind of the reader to be replaced by the different incompatible scheme. Based on this replacement, the comprehension of the text is reconstructed. Afterward, we describe specific types of trap for the reader. Every type of the trap is defined by replaced schemes: characters are prototypically an- thropomorphic, characters are black-and-white, characters are archetypes, the narrator speaks the truth, the genre is not changed. Excerpts of literary works are used to represent each type of trap. In the other part of the thesis, we demonstrate usage of this concept in the literature lessons at upper elementary and high schools. Both well-known pieces of the Czech literature, as well as contemporary young adult literature, are used as examples for the didactic use of this concept. Keywords cognitivism, cognitive literary studies, young adult literature, cognitive bias, critical thinking, functional literacy 5

TITLE: Fragments of narration in comics (Comics phenomenon in art education) AUTHOR: Mgr. Erika Grendelová DEPARTMENT: Department of Art Education SUPERVISOR: doc. ak. malíř Ivan Špirk ABSTRACT: The thesis deals with logics of narration in comics (as a visual narrative). It looks for a new approach to the structure of this medium, analyzes its structure from a narrative point of view and it further transfers this new knowledge to art education practice in a form of research project for high school students (in the first grade). In this part of the research, different students' approaches towards reading and creating visual narratives were identified, in particular the use of fragments of visual culture. This dissertation is thus a contribution to a view on visual culture as an important part of teaching the art education. KEYWORDS: comics, narrative, visual culture, fragments of narration, imported fragments, art education.

This paper is dealing with media reflection (manipulative activity that is trying affect form of media texts for its own profit) which is manifesting itself in representative selection of audiovisual works. This has arisen in period from second half of the ninetieth years of 20th century to present day (namely: movies Wag the Dog, Thank You for Smoking and serial House of Cards). This paper assumes that through the analysis of this reflection is possible to learn how knowledge of possible influence of spin doctoring effects interpretation activity of audience and whole media communication. In opening, there is a definition of spin doctoring, brief outline for its history and examination of its contact points with a propaganda. After that there is narrative analysis of selected audiovisual works, comparison of spin doctor strategies in movies with existing methods of public relation and examples of manipulative influences. After that there is breakdown of media reflection of spin doctoring from position of three different theories of representation and final topic of influence of a semiotic power on form of interpretation which anticipates manipulative technologies.

The thesis deals with the analysis of the marketing communication and advertising campaign of the running event Nike Run Prague, which took place in Prague 3 September 2011. It also deals with semiotic and narrative means and with the research of the effectiveness of the campaign. Nike Run Prague is a 10 km long run throughout Prague and it was organized by Nike for the very first time. The running event was amply publicized and within its advertising campaign adopted the marketing strategy targeted on the youthfulness, amusement and brand image, utilizing the various communication channels. Nike Run Prague relies on originality, interactivity, contact with registered runners and on promoting by unusual kinds of advertising and media contents. These types of advertising and used media messages, visual, verbal and nonverbal means are analyzed in this thesis. For each type of advertising is placed an emphasis on narrative and semiotic analysis. Further quantitative research was carried out that examined the effectiveness of the means utilized in the advertising campaign Nike Run Prague. The research target group is formed by individuals aged 18 to 24 years in which the campaign was targeted. After subsequent analysis of obtained data they were explicated and finally the effectiveness of the used...

Thesis: The TV series Black Mirror as a substantial creation of British TV production Abstract: ENG The thesis deals with the analysis of the British TV anthology Black Mirror. It examines the program in terms of authorship, processing method, theme, genre, and impact on society. The aim is to determine the basic characteristics of the Black Mirror and to point out its uniqueness in the context of current trends in television content. In individual chapters, it focuses on the role of authorship, the definition of the genre and the definition of the main topic. The program is also subjected to a narrative and stylistic analysis that examines the way the story is constructed, the narrative structure, the work with the characters, the environment and the style. Furthermore this thesis also want to examine the the extent to which the topics of Black Mirror correspond to reality. The result of this research offers a complex picture of Black Mirror, including a comparison with selected British television programs.

This doctoral thesis analyses several narrative categories on the sample of Czech fiction films of the last decade awarded by the Czech film academy for best film and best direction, on the sample of the most successful film in domestic distribution and on other three chosen films. It applies also the view on myth studies. The founded results are then compared with the classical Hollywood model.