Tato práce má dvě roviny a s nimi související dva cíle: teoreticky zakotvuje téma "Flashback" v domácím odborném prostředí, a vytváří tak zázemí pro jeho další zkoumání, v rovině analytické se soustředí na období československé nové vlny. Filosofické zázemí pro zkoumání flashbacku jakožto zásadního vyjadřovacího prostředku filmové narace, schopného zachytit fungování paměti, mi poskytla filosofie paměti Henri Bergsona. Než jsem přistoupila k primárnímu zdrojovému materiálu, formulovala jsem si pracovní definici pojmu flashback a vytvořila základní historický přehled o jeho existenci v rámci dějin kinematografie světové a v tomto přehledu akcentovala vývoj kinematografie české. Období domácí nové vlny mi nabídlo pro studium sledovaného tématu kreativní prostor i příhodné podmínky. Vymezila jsem její časové určení, předchůdce, představitele a inspirované souputníky, jejichž tvorbu jsem však zkoumala v kontextu veškeré domácí hrané produkce. Tak bylo zjištěno, že v letech 1963 - 1969, kdy bylo realizováno 218 dlouhometrážních hraných filmů, se v jedné třetině z nich objevuje flashback. Tyto filmy se pak staly předmětem mého výzkumu: analyzovala jsem už literární a technické scénáře, filmy samotné i jejich kritickou odezvu, to vše výhradně z hlediska využití a percepce flashbacku jako narativního...

The diploma thesis The Photo Album and Syntagm in the Web 2.0 Environment deals with problems of digital photographic collections shared in the web 2.0 environment. The thesis tries to express the basic principles of online photo albums referring to their characteristics, social function, method of arrangement and classification of individual photos. The aim is to verify the assumption that the photo album in the web 2.0 environment loses its narrative function and becomes a set of photos as modular fragments, whose sequence is made to be easily rearrangeable. The thesis is outlined in an interdisciplinary method, in examining of web photo albums it combines knowledge from studies of new media, sociology, philosophy and semiotics. The diploma thesis verifies validity of new medial theories of Lev Manovich in the environment of web digital photo albums and continues in his analyses of behaviour of users of the Instagram social network. As a part of the thesis there is also the own quantitative research, which with its form approximates to the sociological study of Pierre Bourdieu in 60s of the 20th century, devoted to social use of photography. On the basis of the above mentioned theoretical knowledge and his own research we determine what changes of organization and social function of photo albums...

User interface elements and the order in which they are organized and perceived by the user are creating particular narrative - visual narrative. This narrative, which is interpreted by users, should serve as a visual tool to guide users through the process of interaction. Meaning of the interface is created through visual relationships and their hierarchy. Visual narrative can guide the user through the necessary steps of interaction by using an appropriate spacing and enhancing of interfaces elements. Presentational diploma thesis demonstrates that structure of visual narrative has a particular impact on a quality of human-computer interaction. The case study represents application of constructed principles on the selected web pages of airline reservation systems.

Dissertation deals with reader-response strategies of some Lustig's texts. Our aim is to prove if Lustig relies on high subject and culture encyclopedia of his readers or if his works have esthetic value without these requirements. First part of this dissertation is devoted to the theory of reader-response esthetic. We shortly present the main terms and representatives of this concept. In analysis of this works we concentrate us on the story as an interaction of the process, narration, figures and of the space because these levels are the most substantial part for the work response. Dissertation is always divided into theoretic part which introduces us with the solution for the next analysis and into practical part where we within our scope try to interpret the used strategies. In the chapter "Narration" we mainly focus us on narrator and his possible unreliability further on the speech form and the telling order and speed. In the chapter "Figure as a text phenomenon" we are mainly interested in figure condition and the process of its imaging. Finally in the chapter "Space and its functionality" we are concerned with the problem how Lustig manages (does not) to display functional space without relying on culture encyclopedia of his readers. This show us that Lustig calculates with response horizon and thus...

The aim of this thesis is the examination and analysis of postmodernist overtones in the medium of comics. It is concerned both with the postmodernist content in comics, and comics' possibilities and attributes as a postmodernist medium. The first part of the thesis elaborates on sequential art in general and the essential elements of postmodernism, such as deconstruction, metafiction, and intertextuality, within its context. The second part of the thesis is concerned with selected postmodernist works of prominent comicbook authors: Alan Moore and Grant Morrison. Key words Comics, comicbook, graphic novel, postmodernism, metafiction, intertextuality, continuum, narration, binary oppositions, deconstruction, superhero, author, creation, Watchmen, Animal Man

This thesis deals with designing of reality during the Ice Hockey World Championship 2011 in Bratislava, for which Robert Zaruba devised a unique project built on the myth of friendship and cohesion of the Czechs and the Slovaks.The theoretical basis of this work is the social construction of reality, according to which the reality in our minds is shaped by society. In the analysis of the structure of the broadcast channel CT 4, I am trying to find out how much does ice hockey push on viewer's mind and what is the amount of the Czech Republic and Slovakia national teams involvement. As a means of construction and reconstruction of the fictional world, the world created by its author, narrative is applied. The narratives typical for the structure of the CT4 are descibed in the next part in order to find a narrative that could serve as a template for the narrative of the championship. The final form of the narrative is shaped both by the narrator (presenter,commentator), who verbally describes what is happening and also the director whois responsible for the visual composition of the story. Features used in brodcasting, whose final analysis leads to the ability of distinction of the characters creating on the basis of similarity and context of highlighted object or those having arisen from anagreement among...

The thesis "Audience reception to the paradoxical narrative in the series Game of Thrones" focuses on the research of the audience and its reactions to the unusual plot twists in the series Game of Thrones producted by HBO. The Audience and its reactions to specifically selected twists were researched through qualitative methods of deep semi-structured interview which was carried out with ten respondents. "Primary" audience, i.e. the viewers who had not read any books from the Ice and Fire saga before watching the show, was choosen as a research sample for this study. Reactions of this audience are more spontaneous and unpredictable. The primary aim of the research is to find out how viewers react to the newly defined paradoxical narrative in the Game of Thrones series and why they keep watching this series despite its unusual plot twists.

Any disability can bring disadvantages in many aspects of human lives. This often affects physical, mental and social areas of life. It depends on many circumstances and factors to what extent and at what intensity disability influences the way of life. The research part of my diploma thesis confirms this fact. Not only the type of disability and its prognosis, the personality and his/her ability to handle difficult situations in life, but also the quality of social relationships and the strength of the social safety net are important factors. Irreplaceable role in caring for people with a disability has comprehensive rehabilitation, which helps not only to improve the health condition, to restore job skills and self-sufficiency, but mainly supports a successful return to the home environment as well as to the regular everyday life.The aim of my thesis was to learn about individual life stories of people struggling with a disability of physical functions, whether due to an illness, injury or another disability, resulting in movement disorders, and to find out how the disability affects their lives. I tried to analyze specific aspects of life and social consequences of disability (coping with disabilities,value orientation, interpersonal relationships, future plans, self-realization). The base of my work is the holistic, i.e. bio-psycho-socio-spiritual approach, I respect the individuality of each individual, his/her attitude to life with a handicap (disability).

This thesis examines life stories of three chosen preschool directresses. Based on life story interviews it brings and partially compares their life stories, picks out the critical incidents and characteristic features of their lives, gives insight into individual phases of their director's role and document their reflection of the role itself. The in - depth interviews focus on complex understanding of individual's life. The directresses are examined based on both their professional development and personal experiences. This thesis documents own interpretations of life stories; it is a source of self-reflection for the examined directresses. It also serves as an inspiration source for directors newly in the office. It is formally divided into two parts: the theoretical one gives an overview of life-story interview as a methodological approach applied. Furthermore, it is also devoted to the director as an individual being defined mainly in the Czech School Law. It also represents the existing results of both teachers' and directors' life stories research. The research part represents an analysis of life story interviews with three chosen preschool directresses in connection to the research questions.

We are currently witnessing the transformation of media landscape since transmedia contents affect the strategy of distributors, producers, and television broadcasters. This new phenomenon has multidisciplinary overlap, so we encounter with different interpretations and terminology in this discourse. The master thesis Transformation of distribution of audiovisual content in transmedia context has two main objectives. Its primary aim is to unify the basic terminology for media, audiovisual, and distribution discourse based on academic literature. The secondary aim is to explore the strategies of 3 largest domestic terrestrial TV broadcasters through formal analysis. The practical part is divided in 2 sections. The first one is focused on how TV stations have implemented transmedia extensions in the context of audience immersion and broadcasters branding in their distribution strategies. The second examines whether there is true transmedia content for original shows and storyworlds in their production. It is just a matter of time before these changes in distribution strategies will affect TV broadcasters. Transmedia extentions are associated with a creative process since ancient times but we could not realize their existence. Keywords transmedia, crossmedia, transmedia storytelling, convergence,...