La littérature de l’IDE à la recherche d’actifs ignore le rôle des utilisateurs à l’avantgardedu marché («lead users»). La thèse, à travers deux modèles de théorie des jeux,montre l’impact des «lead users» sur l’arbitrage entre l’IDE et l’exportation. Touteschoses égales par ailleurs, selon le 1er modèle, l’IDE est plus profitable dans uneinnovation poussée par l’offre, pour apprendre sur les besoins avancés des «lead users»,mais plus élevé est le risque de spécification erronée du produit par rapport aux besoinslocaux. La probabilité de spécification erronée augmente avec la radicalité de latechnologie et la différence entre l’environnement d’usage des deux pays. Selon le 2èmemodèle, le «lead user» révélant son innovation attire l’IDE en augmentant laconnaissance tacite incorporée dans l’innovation. Pour pousser l’investisseur àdévelopper l’innovation, le «lead user» maximise la généralité de l’innovation et sacomposante tacite. Si la multinationale a un niveau élevé d’actifs spécifiques, unarrangement l’avantagera par rapport à ses concurrents potentiels. Pour un équilibre dePareto, l’investisseur maximise l’amélioration qu’il apporte à l’innovation et privilégiele «lead user» par rapport aux autres utilisateurs. En Egypte, des obstacles interviennententre la volonté d’adopter la technologie de l’information et de la communication (TIC)et son adoption effective. Des filiales intégrées dans les réseaux d’innovation locauxcontribuent à la réduction de la fracture numérique liée à l’usage. Les entretiens avec lesresponsables du gouvernement électronique montrent que le gouvernement voulantdiffuser les TICs peut devenir un «lead user» innovateur. / Literature on asset seeking foreign direct investment (FDI) ignores the role of the hostcountry’s lead users. The thesis through two game theoretic models shows the impact oflead users on FDI decision versus exports. All other things equal, the 1st model proposesthat, FDI is more profitable in a technology push innovation, in order to learn about leadusers’ advanced needs, the higher the risk of product misspecification relative to localneeds. The probability of misspecification increases in the radicalness of the technologyand in the difference in the use environment between the two countries. The 2nd modelstudies the impact of lead users’ innovation. All other things equal, lead users whoreveal their innovation attract FDI, the higher the tacit knowledge incorporated in theirinnovation. To push the foreign investor to develop their innovation, lead users shallmaximize its generality and its tacit component. If the multinational has high firmspecificassets, then an arrangement to privilege the foreign investor relative to hispotential competitors would arise. To have a Pareto optimum equilibrium, the foreigninvestor shall maximize the improvements he brings to lead users’ innovation and shallprivilege lead users relative to other users. The thesis observes Egyptian informationand communication technology sector (ICT). There are obstacles interfering betweenthe adoption decision and actual adoption. Integrated subsidiaries within localinnovation networks can play a role in reducing the digital divide related to usage.Interviews with electronic government’s executives show that the government in orderto diffuse ICT may become an innovator lead user.

O presente estudo consistiu na formulação, no processamento em escala piloto, na avaliação da esterilidade comercial (EC) e no estudo da vida útil de um suplemento hidroeletrolítico (isotônico) elaborado com soro de ricota. O soro de ricota deslactosado foi pasteurizado a 75 ºC/15 s, acondicionado assepticamente em garrafas plásticas e estocado a 0 ºC para ser utilizado no desenvolvimento da formulação do isotônico. O desenvolvimento da formulação contendo soro de ricota, água deionizada, corante, aroma, sacarose e cloreto de sódio foi norteado pela aplicação de testes sensoriais de Ordenação-Preferência, de Escala do Ideal e testes físico-químicos. Utilizando-se um delineamento experimental fatorial, investigou-se o binômio tempo de retenção (30 a 50 s) x temperatura de pasteurização (85 a 95 ºC) adequado à obtenção de uma bebida comercialmente esterilizada com elevada aceitação sensorial. A estabilização da bebida foi baseada na seguinte combinação de métodos térmicos e não térmicos: acidificação, pasteurização e envase asséptico. Testes físico-químicos, sensoriais e microbiológicos, incluindo o teste de EC, foram realizados na bebida recém-processada (tempo zero do estudo da vida útil (VU)). Um terço, aproximadamente, de cada lote processado foi estocado a -18 ºC (amostras controle) e dois terços estocados a 25 ºC (amostras codificadas), na ausência de luz. A estimativa da VU da bebida foi fundamentada em testes microbiológicos e sensoriais. A avaliação da estabilidade microbiológica baseou-se na enumeração de bactérias aeróbias mesófilas e a estabilidade sensorial em testes de Escala Hedônica de nove pontos para avaliação da impressão global do produto. A formulação isotônica desenvolvida atendeu aos requisitos estabelecidos pela Legislação Alimentar Brasileira, com pH 3,15, teor de sólidos solúveis de 6,4 ºBrix, osmolalidade de 306 mOsm/kg água e níveis de sódio e de potássio equivalentes a 500 e 650 mg/L, respectivamente. A bebida recém-processada apresentou contagens de bactérias mesófilas aeróbias inferiores a 10¹ UFC/mL e as médias das notas obtidas nos testes de Escala Hedônica de nove pontos alcançaram 6 (gostei ligeiramente) para o aroma e para o sabor, e situaram-se entre 6 (gostei ligeiramente) e 7 (gostei moderadamente) para a aparência. A análise estatística dos resultados revelou que somente o tempo de retenção aplicado no tratamento térmico produziu efeito significativo (p < 0,05) no sabor da bebida recém-processada, não apresentando efeitos significativos para aroma, aparência, parâmetros de cor (L*, a* e b*), pH, acidez titulável e teor de sólidos solúveis. Somente os processamentos 3 (95 ºC/50 s), 4 (90 ºC/40 s) e 5 (85 ºC/30 s) alcançaram a EC e tiveram seus tempos de VU limitados pela depreciação sensorial, estimados em 100, 128 e 153 dias, respectivamente. Os tempos de VU estimados para os lotes dos processamentos 2 (95 ºC/30 s), 6 (85 ºC/50 s) e 7 (90 ºC/40 s) foram equivalentes a 70, 42 e 42 dias, respectivamente, tendo sido limitado pelo desenvolvimento de micro-organismos, resultando em alterações na aparência da bebida e no estufamento de algumas embalagens. O lote 1 (90 ºC/40 s) teve sua vida útil estimada em 128 dias devido a falta de amostras. O soro de ricota revelou-se uma alternativa tecnologicamente viável para elaboração de um suplemento hidroeletrolítico permitindo o aproveitamento e a agregação de valor ao referido subproduto. A combinação dos métodos empregados na estabilização da bebida foi eficiente para a redução da carga microbiana inicial e para a obtenção de uma bebida com boa aceitação sensorial. / This study focused the formulation, small scale processing, commercial sterility (CS) evaluation and shelf life (SL) study of a ricotta cheese whey (RCW) based sports drink (isotonic). The RCW was pre-treated with lactase, pasteurized at 75 ºC/15 s, aseptically filled into plastic bottles and stored at 0 ºC. Then it was used to develop the isotonic formulation (RCW, deionized water, coloring, flavor, sucrose and sodium chloride) by applying Rank Preference, Just Right Scale and physicochemical tests. A factorial experiment was designed to investigate the binomial holding time (30 to 50 s) and pasteurization temperature (85 to 95 ºC) appropriate for attaining a commercially sterilized drink with a high sensory acceptance. The drink stabilization was based on the combination of thermal and non-thermal methods: acidification, pasteurization and aseptic filling. Physicochemical, sensory and microbiological tests were performed in the freshly processed drink. Approximately one third of each processed batch was stored at -18 º C (control samples) and two thirds stored at 25 ºC (coded samples), in the dark. The estimate of the isotonic shelf life relied on the microbiological and sensory tests. The microbiological stability evaluation was based on the total mesophilic aerobic counts. The sensory stability study relied on a nine-point Hedonic Scale tests. The developed formulation met the Brazilian Food Legislation and obtained acceptance average scores of 6.3, pH 3.15, soluble solids of 6.4 ºBrix, osmolality of 306 mOsm/kg água, 500 mg/L of sodium and 650 mg/L of potassium. The freshly processed product presented mesophilic aerobic bacteria counts below 10¹ CFU/mL. The average of the ratings obtained for aroma and flavor in the nine-point Hedonic Scale tests reached 6 (liked slightly); it ranged from 6 (liked slightly) to 7 (liked moderately) for appearance. The statistical analysis showed that only the holding time applied to the heat treatment had significant effect (p < 0.05) in the flavor of the drink. Neither the holding time nor the pasteurization temperature affected other sensory attributes and physicochemical parameters. Only batches 3 (95 ºC/50 s), 4 (90 ºC/40s) and 5 (85 ºC /30 s) reached the commercial sterility; their shelf lives were limited by sensory depreciation and estimated at 100, 128 and 153 days, respectively. The shelf lives for batches 2 (95 ºC/30 s), 6 (85 ºC/50 s) and 7 (90 ºC/40 s) were 70, 42 and 42 days, respectively; they were limited by the microbial growth. The findings indicate that RCW could be a technologically feasible alternative to produce a sports drink. The combination of methods employed in this study was effective in reducing the initial microbial load and obtained a drink with good acceptance.

A inovação tornou-se um tema importante para as organizações empresariais no atual ambiente econômico, marcado pela intensa competição por mercados, tecnologias e recursos, e o cenário brasileiro não foge a regra. As empresas se esforçam para entender os fatores que influenciam a inovação e a sua complexa dinâmica a fim de desenvolverem ou ajustarem sua cultura, suas estruturas e seus processos organizacionais com o intuito de estimulá-la. O estudo da inovação não é algo totalmente novo, vários artigos e trabalhos acadêmicos foram desenvolvidos sobre o tema, não obstante, o assunto ainda é um amplo campo de pesquisa. A presente pesquisa teve como objetivo contribuir no esforço de um melhor entendimento da inovação nas empresas, mais especificamente em qual a influência das práticas do processo de desenvolvimento de produto no desempenho inovador das organizações e, a diferença de uso das práticas nas organizações com perfil mais e menos inovador. Cerca de 50 gerentes, envolvidos com a atividade de desenvolvimento de produto de empresas localizadas no Brasil de diferentes nacionalidades e tamanho, participaram da pesquisa. Técnicas de correlação e análise multivariada permitiram identificar quais práticas da atividade de desenvolvimento correlacionaram-se com os indicadores de desempenho inovador e, a diferença entre as empresas mais e menos inovadoras em relação ao uso destas. O estabelecimento de mecanismos de coleta de idéias de colaboradores, fornecedores e clientes e de um sistema para a avaliação e seleção das melhores idéias são extremamente importantes a fim de que, uma empresa identifique e selecione as melhores oportunidades tecnológicas e de mercado. Outros fatores também identificados foram: a existência de um método para a execução dos projetos na organização, a utilização de equipes multidisciplinares e a colaboração externa, com fornecedores e clientes. O envolvimento do nível executivo da empresa, apoiando a equipe de projeto, provendo diretrizes e desempenhando um importante papel nas decisões de continuar ou abortar projetos, também merece destaque. Outras práticas, no entanto, não foram passíveis de identificação na presente pesquisa como: a necessidade de alinhamento contínuo do projeto com as informações de mercado em todo o ciclo de desenvolvimento, a preocupação pela melhoria contínua e o desenvolvimento de um plano de lançamento, suportado por uma base de dados contendo informações sobre testes em protótipos, antes da introdução do produto no mercado. / The innovation has become an important subject for the corporations in the current economic environment, characterized by an intense competition for markets, technologies and resources, and the Brazilian scenario is not different. Companies struggle to understand the factors which could influence the innovation and its complex dynamic in order to create or align its culture, its organizational structure and processes with the objective to harvest it. The innovation research it is not something new, a variety of academic articles and researches have been developed about it however, the field still is a green field for research. The current work has the objective to contribute for the effort of a better understanding of corporation innovation, in special, what it is the influence of product development practices in the innovation performance and what it is the difference in the use of practices between corporations with a more or less innovator profile. Around 50 managers, involved in product development activity at companies located in Brazil of different nationality and size, joined the research. Correlation and multivariate techniques identified which product development practices correlated with innovation metrics and, the difference between companies more or less innovators regarding the use of these practices. The establishment of a mechanism for gathering employers, suppliers and customers? idea and one for assessing and selecting the best ones are extremely important in order to the company identify and select the best technologies and markets opportunities. Others factors also highlighted by the research were the existence of an established methodology for executing its projects inside the organization, the use of a multidisciplinary teams and the external collaboration, with its suppliers and customers. The executive level involvement, supporting project team, providing directives to it and playing a crucial role in the go-kill projects, also deserve some attention. Others practices however were not identified in the current research such as: the need of continuously keeping the project aligned with market information during the whole development cycle, process improvement mentality and the creation of a launching plan, supported by a database contained information about prototype tests, before the product introduction in a market.

Cell Therapies are promising clinical instruments with significant therapeutic potential and commercial promise. However, the industry engaged in their commercial and clinical development faces significant financial, technical, regulatory and market challenges. These challenges are compounded by an understanding gap in the cell therapy industry. Commercial failures and financial difficulties have forced the industry to address the need to provide value and estimate and control costs early in the development timeline. The problem is that this issue is not being systematically or thoroughly addressed in the academic community while they pursue potential future treatments. Articles that highlight the need to understand costs and value are appearing with increasing frequency highlighting a growing consensus that work needs to be carried out in this area. However examples of models and tools to predict or estimate or even calculate costs in developing and producing a product do not exist in the literature. This work consists of three parts. Part one entails a new model of the characteristics observed in cell therapy new product development. This model is an evolution of an activity based dependency structure matrix (DSM). Result from the model suggests that some favoured development strategies (such as applying for an orphan indication status) provide less financial benefit than is commonly expected. The ability to scale manufacturing levels between clinical trial phases is also a pressing problem. 3 Part two presents a model to predict the cost of manufacturing and delivering a cell therapy product. This cost of good supplied (COGS) model combines both rules and predictive activity based costing across multiple manufacturing platforms, cell types and supply chain configurations. This model highlights the significant cost burden of validating both single and, more markedly, multiple sites of manufacture. The model also examines the potential for economies of scale when using different production technology in the manufacture of human Mesenchymal Stem Cells. Based in part on the results and knowledge gleaned in parts one and two, part three outlines the development of a novel, scalable expansion system developed to enable lower cost, controlled manufacture of adherent cell populations. While still at an early stage of development the technology has demonstrated the ability to maintain cells in a high rate of growth for a longer period than traditional culture techniques. This allows for the creation of a manufacturing technology with a higher expansion ratio than manufacturing systems on the market today.

Esta tese fundamenta-se na necessidade que as empresas têm de aproveitarem os conhecimentos gerados nos projetos de produto de maneira que possam ser reutilizados em novos projetos a serem desenvolvidos, reduzindo assim esforços de desenvolvimento e melhorando o potencial inovador das equipes de produtos. Neste sentido, assume-se que existem fatores próprios do processo de desenvolvimento de produtos que podem ajudar a incentivar a TC. Porém muitos desses fatores e suas relações com outros fatores são pouco aprofundadas na literatura acadêmica. Em razão disso, esta tese propõe desenvolver um modelo para o incentivo da transferência de conhecimentos (TC) entre equipes de desenvolvimento de produto baseado na explicação das relações existentes entre os diversos fatores que influenciam a TC. A proposta desta tese está baseada em uma abordagem de pesquisa que combina aspectos qualitativos (como grupos focados, entrevistas e estudos de caso) e quantitativos (como pesquisas survey com análise multivariada de dados) aplicados em diferentes empresas (cerca de 80 nas etapas de levantamento e cinco nas etapas de aprofundamento). Por meio da utilização desses métodos obtiveram-se os seguintes resultados: (i) a proposição de um novo modelo para as etapas do processo da TC, baseado no estudo comparativo dos modelos existentes na literatura, que ajuda a entender como ocorre a TC desde o momento em que um conhecimento é reconhecido como útil para outros projetos até o momento em que o mesmo é aplicado em um novo projeto; (ii) a construção de uma taxonomia que classifica os fatores da TC em diferentes categorias, ajudando a entender melhor como os mesmos estão organizados; (iii) o estudo das características do contexto das empresas que define a prioridade que estas atribuem aos diferentes fatores da TC; (iv) a proposição de um modelo para os relacionamentos entre os fatores, que explica de maneira sistêmica a interação que ocorre entre os mesmos e (v) a proposição de um modelo para o relacionamento entre os fatores e as etapas da TC, que explica quais fatores agem de maneira direta ou indireta sobre as diferentes etapas da TC. Do ponto de vista acadêmico, os resultados ajudam a expandir o entendimento teórico sobre a TC no desenvolvimento de produtos, seguindo a corrente teórica da inovação contínua; e (ii) do ponto de vista profissional, os resultados permitem direcionar ações de melhoria da TC entre projetos, focalizando especificamente nas necessidades particulares de cada empresa. / This thesis proposes a model to foster knowledge transfer (KT) between new product development (NPD) teams. This proposal is based on companies’ need for taking advantage of knowledge generated in prior product projects by reusing it in new projects, thus reducing development efforts and improving team innovativeness. In this sense, this thesis assumes that there are organizational factors that present a general pattern of behavior and that can help to foster KT in NPD. However, an important challenge is to understand how these factors influence KT. Thus, the proposed model explains the relationships that exist among KT influence factors, as well as the relationships between these factors and the KT process stages. Furthermore, this thesis studies such relationships given different companies’ characteristics. This proposal is based on a mix-method research approach by combining qualitative studies (e.g. focus group, individual interviews, and study cases) and quantitative studies (e.g. surveys with multivariate data analysis) applied to different companies (circa 80 in the survey stage and five in the case studies). The following results were obtained, which contributed to the general proposal of the thesis: (i) a new model that explains KT process stages, based on a comparative study of prior models proposed in the academic literature; (ii) a taxonomy for KT influence factors; (iii) an analysis of firm contextual characteristics that help define the influence factors priorities; (iv) a model that explains the relationships among KT influence factors; and (v) a model that explains the relationship between KT influence factors and KT process stages. Considering these results, two main contributions of this thesis are highlighted: (i) from the academic point of view, results obtained help to extend the theoretical understanding about KT in NPD, based on the continuous innovation theoretical stream; (ii) from the practical point of view, results obtained allow to guide KT improvement in NPD, focusing on the specific needs of each company.

A review of the innovation literature reveals theoretical models and success factors that pertain to the front end of innovation. However these models and factors fail to offer insight into factors large organizations consider when specifically performing the activity of idea selection. To bridge this gap, a grounded theory method was used to extract knowledge on innovation idea selection from 28 senior executives and innovation directors from 10 different, large organizations (defined as annual revenues greater than $1 billion). Analysis of the interview data resulted in the identification of 5 systemic and 4 implementation factors that large organizations consider when selecting innovation ideas. The 5 systemic factors are the critical selection factors that can be utilized by managers in practice. They include organization, customer, financial, strategic, and market/industry factors. The 4 implementation factors reflect novel findings related to the underlying issues with applying the systemic factors in idea selection. The implementation factors include innovation classification, innovation need, innovation support, and innovation alignment. Identifying critical decision making factors contributes to the innovation literature and provides large organizations with a better understanding of the selection phenomenon and enables them to apply selected factors to improve their current approach.

Developing successful new products in New Zealand Small and Medium Enterprises (SMEs) is difficult due to several factors. These include greater expectations, new technology, reduced product lifecycles, high project failure rates, and the pressures from competition. This presents a significant challenge for a product development team as it leaves companies searching for opportunities to gain an advantage in the market place. The low level of research performed in relation to SMEs over the past number of years, especially in the field of New Product Development (NPD), has resulted in an increase in interest by practitioners and academics. This research was aimed at exploring the pre-development phase currently employed by SMEs within the New Zealand manufacturing industry. The purpose was to gauge the understanding and importance of this early stage in NPD amongst practitioners from these SMEs, as the literature highlighted this as an area of weakness requiring empirical research. Specifically, the objectives set for this research investigation were to survey manufacturing SMEs in New Zealand, compare the findings with past and current research on a national and international level, and make conclusions in relation to: • The nature and complexity of the pre-development activities performed by New Zealand manufacturing SMEs. • The difficulties and/or limitations New Zealand manufacturing SMEs encounter whilst implementing the pre-development activities. • The importance of and attitude towards the pre-development phase with regards to the overall NPD process and the company’s product development efforts. The study consisted of a questionnaire survey, run during June and July 2007 with twenty-two SMEs representing the light engineering/manufacturing, electronics, and food industry sectors. The questionnaire survey was followed up with one-on-one interviews with some of the participating companies allowing for both quantitative and qualitative data to be obtained. The research investigation found that the difficulties in carrying out the five predevelopment activities studied were common, compounded by the lack of skills inhouse to do so. Of the five pre-development activities studied, the preliminary technical analysis was found to be given the most attention by the companies with regard to overall project time, with lesser emphasis placed on the other four activities. Many of the companies developed ‘new to the world’ products or entered new markets with existing products where they primarily took part in the business-tobusiness market. Good relationships existed between the manufacturing SMEs and their suppliers, distributors and customers. Management were found to have a high level of involvement in product planning, as they tend to be involved in key decision making in NPD in SMEs. Many of the companies had difficulty when it came to identifying opportunities and customer needs, with the addition of numerous barriers limiting the implementation of NPD. The greatest difficulties arose during the practical implementation of tools and techniques due to several challenges, such as limited budgets, lack of time and resources as well as incompatibility within the existing company culture. Clearly, the pre-development phase is the basis for the remainder of the NPD process with essential development decisions being made here. This phase is therefore crucial in determining the likely outcome of NPD projects. The research findings suggested that greater consideration and effort should be placed on the pre-development phase, even more so with the cost increasing exponentially when mistakes are made later in development. The study highlighted the need to improve the tools and techniques available for use during the pre-development phase, as companies are aware of its importance but find it the most difficult to undertake. High new product failure rates; over-expenditure of project time; lack of awareness, commitment, and formality; and the high level of difficulty experienced by the New Zealand SMEs studied, suggests there is a need for the implementation of better tools and techniques during the predevelopment phase to aid successful NPD in New Zealand manufacturing SMEs.

This study examines how pioneer and follower pricing strategies affect the formation and evolution of reference price perceptions in new product categories. It contributes to our understanding of pricing new products by integrating two important research streams in the field of marketing - reference price theory and the theory of pioneer brand advantage. This is the first research to address reference price effects for radically new product categories. Prior research has focused solely on products in existing categories, typically in fast moving consumer goods categories. Using three experiments to causally establish the consequences of pioneer and follower pricing strategies on consumer perceptions, three critical research issues are addressed for the first time, consistent with calls for research in the literature: 1. Which reference price do consumers utilise in new product categories? 2. What is the role of consumer confidence in reference price for new product categories? 3. How do reference price perceptions form and evolve as a result of pioneer and follower pricing strategy? In the literature, a frequently cited issue is the fragmented operationalisation of reference price perceptions. With little theory to guide researchers in terms of which measures should be used, experiment 1 provides new theory, finding as hypothesised, that fair price perceptions as opposed to expected price perceptions are more likely to be evoked by consumers for new product categories. Experiment 1 also finds that using consumers' confidence in their reference price beliefs as an additional explanatory variable, does not improve over current reference price models. Overconfidence, a robust consumer behavioural phenomenon (Alba and Hutchinson 2000), might explain this result. Prior research has made several contributions to understanding reference price perceptions in established product categories. However, not much is known about how these reference price perceptions initially form and evolve. Experiments 2 and 3 address this gap by simulating an emerging market and examining the role of pioneership in shaping reference price perceptions. Experiment 2 found the pioneer, due to its perceptual prominence, is able to define the reference price and subsequently define perceptions of value. That is, the value consumers place on a product and their intentions to purchase the product are about the same whether the pioneer follows a penetration (initial low price) or skimming (initial high price) strategy. Experiment 3 extends experiment 2 by examining what happens in the emerging market when a follower brand enters. The follower enters at a large or small discount to the pioneer, and the pioneer completes its penetration or skimming strategy, converging to a 'regular' price. As predicted, the pioneer's initial price frames subsequent price and value perceptions, signifying the importance of the pioneer as a referent brand. Lower initial prices erode value perceptions, whereas higher initial prices substantiate value perceptions. The follower's pricing strategy does not have as much influence as the pioneer's pricing strategy. Other findings from experiment 3 related to reference price theory in general. Specifically, there was strong evidence of an averaging process when forming reference prices. This adds theory to the measurement debate about operationalising reference price as some past price such as last price paid or some average of past prices. Experiment 3 also provides a further measurement contribution by supporting the use of brand specific measures of reference price, rather than category based measures. More generally, because of the causal research design, this thesis provides strong evidence of the use of reference prices in consumer decision making: a key concern emphasised by one of the area's seminal articles (i.e., Kalyanaram and Winer 1995), which stresses the need to provide evidence that consumers actually use reference prices, and not just act as if they do.

<p><strong><em>Title</em></strong> SpotBox: The Concept Development of a Digital Jukebox</p><p> </p><p><strong><em>Authors</em></strong> Guilherme Gomes & Pauline Droz</p><p> </p><p><strong><em>Supervisor</em></strong> Jean-Charles Languilaire</p><p> </p><p><strong><em>Level</em></strong> Bachelor Thesis in Business Administration, Marketing</p><p> </p><p><strong><em>Key words</em></strong> Marketing, Concept Development, New-Product Development, NPD, Jukebox, Music, Spotify, Customer-Oriented business,Live streaming, mp3, Customer-Oriented Music System.</p><p> </p><p><strong><em>Purpose</em></strong> To Turn the new-product idea of the digital jukebox called SpotBox into a product concept.</p><p> </p><p><strong><em>Method</em></strong> In the method we explain the process to develop our concept. Based in three phases, we started by combining secondary data and primary data through a focus group in order to understand better the potential consumers of our product, then personal interviews are made with our customers and the technical requirements are measured in the end through an interview.</p><p> </p><p><strong><em>Theoretical framework</em></strong> Kotler´s and Cooper´s approach about New-Product Development are first introduced. Then the Concept Development theories of both authors are explained which allow us in a last paragraph to build and present our own approach of the process of concept development.</p><p> </p><p><strong><em>Conclusions</em></strong> The SpotBox concept developed through this work is presented and explained in detail: A digital jukebox in a futuristic shape which allows users to share, listen and program songs in a new, convenient and exciting way, giving to the music market a new customer-oriented dimension.</p>

<p>The business environment is changing rapidly, becoming very competitive and challenging for all firms, and particularly for small and medium enterprises (SMEs). As innovation and new product development represent valuable sources for SMEs’ future sustainability and development, making these processes more effective is essential. Previous literature, with the focus on large firms, underlined the importance of efficiently managing the early period of new product development (NPD), as this can reduce the product’s time to market and increase its performance. For this reason, contributing to a developed understanding of the challenges of medium-sized firms in managing this phase, the fuzzy front-end (FFE) of NPD, is the aim of this study.</p><p>The theoretical framework of this study combines prior theories that relate to the difficulties, shortcomings, challenges that SMEs meet during the whole NPD process, including FFE, and theories that resulted from research on FFE in large firms. The structure is based on four elements referring to managing the idea generation process, new product development team, evaluation of product concept feasibility, and the organization of FFE.</p><p>A qualitative strategy and a research design with two case studies on high-tech, medium-sized manufacturing firms were used in reaching the purpose of this study. This methodology choice reflects the explorative purpose of this research. The empirical data are mainly primary data, collected during three interviews with development managers and a product developer, completed as well with secondary data like general company information, collected from companies’ websites.</p><p>The analysis of empirical findings revealed some relevant conclusions, which can bring value to the research area, and also to the practice. Our findings show that lack of communication with customers during the whole FFE phase, collecting limited or inaccurate information to be processed during this phase, finding the right formalization degree of FFE activities, determining the complexity of the product concept, and assessing external technology and expertise, represent the main challenges faced by medium-sized firms in the FFE of NPD.</p><p>The study’s practical relevance consists in the advices and solutions suggested to managers for overcoming the challenges of the FFE phase and improving their results in the development projects. The theoretical implications reflect the importance of organizational size variable in association with the challenges of FFE.</p><p>The sample of only two cases and the quality of the empirical data collected from two high-tech Swedish manufacturing firms which have a large focus on innovation are the main limitations of this study, as these medium-sized firms have gained some experience to face the specific challenges of FFE of NPD and the data they provide may be influenced by this aspect.</p>