This content analysis examined 128 senior center brochures and newsletters to determine how older people (those 65 years and older) were portrayed. Findings indicated that portrayals of older people in this medium that targets older people and their caretakers exclusively were overwhelmingly positive. Older people were portrayed favorably in terms of health status, personality descriptors related to level of happiness, interaction with others, mental state, as well as body image and overall evaluation. In several other categories such as energy level and activity level they were portrayed neutrally, and not a single category was dominated by negative portrayals. In fact, any negative portrayals accounted for less than 0.1% of all portrayals for any given category. Older females in particular, were portrayed in a more positive way than females in other analyses of media and advertising, which found them to be under represented or portrayed as unmotivated, ugly, or helpless. Females made up 64% of the overall representation compared to 36% for males, which closely resembles figures for participation at senior centers throughout the U.S. Females were also portrayed as more physically active and in better health than males. Those using a physical aid, either male or female were extremely under represented when compared to disability statistics, showing an overly positive portrayal of overall health status. The data supports other studies that demonstrate a more positive portrayal in media specifically targeting older people, and an overall trend of improving portrayals of older people across all mediums. Positive portrayals like those exhibited in senior center brochures and newsletters can greatly improve the self-image and overall quality of life of older people as well as help to change negative stereotypes of older people held by the general population.

This thesis set out to evaluate and compare two communism cation channels at Southland, the company magazine and the grapevine. Data were obtained through a survey in the Summer, 1975, magazine. Following an introduction, explanation of data-collection procedure of the survey, overview of communication in formal and informal organizations, and analysis of the survey data, conclusions were drawn that the magazine is an effective formal communication tool, but that it cannot serve all the formal communication needs of the company, and that expansion of the company's formal communication program is needed. Even so, the formal communication tool, The Southland Family, remains a more effective channel of.communication than the grapevine.

No description available.

Many researchers agree that the best employee publications offer job and company-related information in an honest and timely manner. The challenge of balancing the mission of the organization and providing objective analysis of issues and events on campus also falls in the editor of university internal publications. The objectives of this study were to analyze the content of thirteen university employee publications and determine what type of content their employees were receiving and whether those non-profit organizations provide content that is similar to findings in previous research on for-profit organizations.The current research was a content analysis of employee publications at thirteen Mid-American Conference universities during the year 2000. Each publication was analyzed using two methods. First, each story or piece of content was categorized according to Click's (1967) established categories for employee publication content. Next, the researcher placed each content piece into one of two categories: issue-oriented or event-oriented content, based on research by Ryan and Owen (1976).Publications produced by the Mid-American Conference Universities provided significantly more employee content, 58 percent, than company/university content, 27 percent, supporting the first hypothesis. Findings from the current research were similar to the original research by Click (1967) in many ways. Results showed that the ranks of corporate publication content and university publication content are similar. Publications used for this study produced significantly more event-oriented content, 91.5 percent, than issue-oriented content, 8.5 percent, which supported the second hypothesis. / Department of Journalism

This master thesis deals with the issue of online promotion for a particular group of online shops. The first part deals with the clarification of concepts that are closely related to the given issue. The second part analyzes the current promotion of internet shops. In the design section there are several sub-proposals that lead to the improvement of e-shop promotion.

En el escenario actual se presencian diversos cambios coyunturales, uno de ellos es el aumento de la competitividad, factor que incide directamente en el personal de la Fuerza de Ventas, colaboradores con una alta tasa de rotación y que no se encuentran dentro de una oficina permanentemente. Ante ello, las organizaciones deben ser creativas para lograr la retención de su personal, generando work engagement a través de herramientas organizacionales como la gestión de los canales internos, específicamente para la presente investigación, los boletines internos. Ante esto, la presente investigación tiene como pregunta de investigación analizar si existe o no relación entre la gestión de contenido, diseño y frecuencia de envíos de los boletines internos y el work engagement en la Fuerza de Ventas de una aseguradora peruana. Se encontró evidencias teóricas que indicaban la posible relación entre ambas variables, por lo que se planteó la siguiente hipótesis: la gestión de contenido, diseño y frecuencia de envíos de los boletines internos y el work engagement se relacionan en el caso de una aseguradora peruana. Para ello, se aplicó un diseño metodológico no experimental de tipo correlacional con un enfoque cuantitativo concluyente, utilizando el método de investigación de caso de estudio. Se obtuvo que ambas variables poseen diversas tendencias entre sí, concluyendo que algunas variables sí guardan relación directa fuerte, pero otras no; lo que demuestra que no existe relación entre las dos variables analizadas. / In the current scenario, there are several short-term changes, one of them is the increased competitiveness, factor that directly affects the Sales Force, employees with a high turnover rate and who are not permanently in an office. Given this, organizations must be creative to achieve the retention of their staff, generating work engagement through organizational tools such as the management of internal channels, specifically for this research, internal newsletters. Given this situation, this research aims to analyze whether or not there is a relationship between content management, design and frequency of publishment of internal newsletters and work engagement in the Sales Force of a Peruvian insurer. Theoretical evidence was found, that indicates the possible relationship between both variables, so the following hypotheses were raised: content management, design and frequency of publishment of internal newsletters and work engagement are related in the case of a Peruvian insurer. A non-experimental methodological design of a correlational type was applied, with a conclusive quantitative approach, using the case study research method. It was found that both variables have several tendencies among themselves, concluding that some variables do have a strong direct relationship, but others do not; which shows that there is no relationship between the two variables analyzed. / Tesis

Developed to raise the profile of the library among ETSU's student community, which is comprised of nearly 15,000 undergraduate and graduate students, The Sherrod Library Student Newsletter is released twice per semester and highlights library events, resources, and services that students may not otherwise know about. It is our library's hope that creating such a newsletter will increase student attendance at library events as well as increase the use of featured library resources and services. Join us as we discuss the steps and logistics of planning, creating, funding, and releasing a student newsletter.

<p>This thesis gives the reader an understanding for newsletters within e-commerce, and how to work with them as a channel for marketing. Furthermore it explains the technical and graphical demands, and how to ensure that the newsletter reaches the intended receivers.</p><p>A successful newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the subject heading, sender, layout, headlines,images and the deregistration link.</p><p>A part from working with the different parts of the letter, the sender should also be aware of the technical and graphical demands. Since the E-mail clients are looking out forimages, fonts that are not embedded in the computer, and for questionable words there’s a big risk for ending up in a spam filter when not considering the demands. To ensure that the letter reaches the receivers it is common to test it against spam filter, look at it in the different E-mail clients, use A/B split test and finally test what time and day that fits the receivers the best.</p><p>One of the strongest arguments to use E-mail communication is because it is an extremely measurable medium. With help from special programmes one can easily find out which E-mails bounced, why they bounced, how many opened the E-mail, which links they clicked, who deregistered and who forwarded it. The answers to these questions are all valuable information since it gives an understanding for the customers and gives the sender a chance to improve the letters.</p>

This thesis gives the reader an understanding for newsletters within e-commerce, and how to work with them as a channel for marketing. Furthermore it explains the technical and graphical demands, and how to ensure that the newsletter reaches the intended receivers. A successful newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the subject heading, sender, layout, headlines, images and the deregistration link. A part from working with the different parts of the letter, the sender should also be aware of the technical and graphical demands. Since the E-mail clients are looking out for images, fonts that are not embedded in the computer, and for questionable words there’s a big risk for ending up in a spam filter when not considering the demands. To ensure that the letter reaches the receivers it is common to test it against spam filter, look at it in the different E-mail clients, use A/B split test and finally test what time and day that fits the receivers the best. One of the strongest arguments to use E-mail communication is because it is an extremely measurable medium. With help from special programmes one can easily find out which E-mails bounced, why they bounced, how many opened the E-mail, which links they clicked, who deregistered and who forwarded it. The answers to these questions are all valuable information since it gives an understanding for the customers and gives the sender a chance to improve the letters.

Although companies and organisations worldwide publish in-house journals, there is no comprehensive theory (including technical and normative dimensions) available on this important public relations instrument. In particular, no research is available on what the characteristics of excellent South African in-house journals are or ought to be. In this study a number of dimensions are thus introduced in order to help create a comprehensive framework for analysing in-house journals, in particular South Africa’s leading in-house journals. Firstly, James Grunig’s excellence in public relations theory (published in 1992), which incorporates the concept of two-way symmetrical communication (which in turn is informed by a “symmetric” world view), is put forward as basic point of departure. Secondly, a set of technical criteria for excellent in-house journals gleaned from a wide range of sources, is compiled. Furthermore, the internal and external environments in which South African in-house journals function are identified. The role of other new media (such as e-mail, intranet, television and radio) is also taken into account. Five leading South African in-house journals are then analysed and the views of editors reflected. It was found that Abacus (Absa Bank), Harmonise (Harmony Gold Mining Company), Hello the future (MTN), Pick ’n Patter (Pick ’n Pay) and Sandaba (Sanlam) all measured up well against the theoretical statements flowing from the said theoretical points of departure. However, the analysis did also bring to the fore deviations from the said statements which give new insight into what is required to publish an excellent in-house journal. In conclusion, the criteria are evaluated against some of the more detailed findings of the analysis and adapted to create a set of theoretically based guidelines that can be used by South African companies, focusing inter alia on how the unique character and environment of a company influence its internal communication, to create excellent in-house journals. In final analysis, it is argued that all factors, starting with the philosophical points of departure informing communication strategies, management’s attitude toward internal communication, organisation culture, the socio-political environment in which in-house journals function as well as the technical aspects of these publications, need to be considered when formulating criteria for “excellent” in-house journalism. This study thus endeavours to contribute to the professional integrity of public relations in a sea of asymmetric, marketing-driven internal communication. / Thesis (Ph.D. (Communication Studies))--North-West University, Potchefstroom Campus, 2006.