Diplomová práce pojednává o aplikaci benchmarkingu z pozice Realitní společnosti České spořitelny. V teoretické části práce je popsán celkový proces strategického řízení, z kterého benchmarking vychází. Poté je dán teoretický základ samotného benchmarkingu (postup, druhy, výhody, nevýhody). V praktické části práce je nastíněna situace Realitní společnosti České spořitelny na realitním trhu, její největší slabiny a je zvolen benchmark pro porovnání. Po samotné aplikaci benchmarkingu (finančního i nefinančního) jsou vyvozeny závěry a doporučení, které by měly vést ke zvýšení výkonnosti společnosti.

This study set out to explore the feasibility of using international based literature theory to formulate emerging market strategies for South African companies looking to expand into Africa’s emerging markets. The level of confidence with which South African companies can base their African emerging market strategies on the literature and studies done on international emerging market strategies is what will be explored in this study. The scope of this study includes methods of identifying emerging markets, optimal strategy choices for emerging markets, effective distribution channel selection methodologies and appropriate diversification options. To ensure the studies relevance across the broader spectrum of both South African companies as well as Africa’s emerging markets, the companies studied were selected for their collective representation. The research design employed for this study was qualitative and exploratory in nature. The findings based on the eight South African companies studied over the period point to the conclusion that the international theory contained in the literature is indeed relevant to both South African companies as well as Africa’s emerging markets and that it can be used effectively and confidently to formulate efficient and sustainable expansion strategies for these markets. / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted

Abstract   Title: Strategies and tactics to stimulate Social enterprise business expansion-Swedish experience   Level: Final assignment for Master’s Degree in Business Administration   Author: GU Yanhao   Supervisor: Maria Fregidou-Malama   Examiner: Lars Ekstrand   Date: 2013-10-17   Aim: This study aims to identify elements which can affect social enterprise business expansion. Based on study, suggestions for social enterprises to achieve long term development are exhibited.   Method: This research is a qualitative research based on case study. Relay on previous knowledge about social enterprises, I formulate questions which serve my study’s aim. There are three companies be selected in my case company list. Those three companies are divided in two categories: one type is social enterprise consultant company whose mission is to aid regional social enterprise to make health business operation; another type is social enterprise. There are four interview used in the research to ensure that the research result contains different perspectives and opinions.   Result & Conclusions: This study depicts an overall view about social enterprise business expansion. Certain suggestions have been listed relay on the combination of previous literature result with case studies. In the study, various elements have been determined which have significant impacts on social enterprise business expansion operation. They are divided in two segments, internal and external. Internal aspects include human resource and social entrepreneur. External factors include third Part Company, non-profit charity groups and authority. Social enterprise who wants business expansion needs to integrate different resources from various social institutions. Meanwhile to enhance internal product capability as well as competitive advantage social enterprise needs to more emphasize on social entrepreneurs’ characteristics.   Suggestion for further research: Further study should emphasize on various sizes of social enterprises in multi-stakeholders co-operation model. This study mainly focuses on SMEs type of SE, but with the time passing by, due to SE can offer solutions to social crisis and economic crisis, SE will be popular, and this idea will spread quickly. Therefore, more and more large size SE will emerge which needs guide and help with business maintaining and expansion plans.   Contribution of the thesis: This study contributes to three aspects. First, this study analyses the present situation of social enterprise, exhibit internal and external factors which affect social enterprise to make business expansion. It offers social enterprise a path to implement business expansion, and help social enterprise to identify its potential capabilities which could help them achieve long term development. Secondly, during this work, author explains the ideology of social enterprise, what are its contributions to society as well as the reason why it exists. Since the results offer an explicitly structured conclusion, they are valuable information to society as well as local municipality to re-considerate the important role social enterprise can play. Last not the least, this research presents a new model of key elements for social enterprise business expansion. It is critical and crucial for further research in academic study.

Thesis is about specifics of russian market and different factors influencing chosen companies operating there. It is devided into four main parts. PEST factors of the russian market are analyzed in the first part. The second and third part is dealing with strategies of czech companies Karex Corp. and Avia Ashok Leyland Motors Ltd. that are present in Russia. It includes also recommondation for the future strategy. Comparison of two companies based on their approach to russian specifics and PEST factors is done in the last part.

En ständigt återkommande uppgift för fotbollsföreningar är hur de ska locka supportrartill arenan. I denna uppsats har vi undersökt fenomenet relationsmarknadsföring och ivilken utsträckning det används inom den svenska elitfotbollen. De föreningar somberörts i fallstudien är BK Häcken, IF Elfsborg och Gais. Vi har kommit fram till att allaföreningar försöker etablera relationer med sina supportrar och även om ingen föreninguttryckligen använder de metoder som ryms inom relationsmarknadsföringens ramverk,finns ambitionen att arbeta mer med relationsskapandet. Föreningarna har som mål attskapa relationer med sina supportrar även om personalbrist och ekonomiska resurseroftast är orsaken till varför det inte sker i någon större utsträckning. Huruvida supportrarväljer att besöka arenan eller inte är alltid starkt förenat med hur det sportsligt går förföreningen. En annan aspekt som har visat sig vara avgörande är det geografiska läget detvill säga vart föreningen ligger i landet. Detta i kombination med att människor generelltblir mer bekväma bidrar till att skapa konkurrensutsatta marknader. För att supportrar skabesöka arenan mer frekvent har de allsvenska föreningarna som mål att utvecklaprodukten fotboll och göra det till ett mer heltäckande evenemang. Målet medundersökningen är att bidra till forskningen samt skapa ett intresse hos allsvenskaelitfotbollsföreningar. / Program: Civilekonomprogrammet

<p>In today’s competitive environment, companies compete for the same customers. Therefore, it is important to be able to satisfy the ever changing needs of customers. Companies can satisfy customer demand by learning about the customer and by alternating offerings in accordance to changing needs. These are actions undertaken by market driven companies. Alternatively, market driving companies satisfy customer demand by being creative and by focusing on customers’ future needs, an action which implies educating customers. However, there are also companies which pursue both of these strategies simultaneously. The purpose of this dissertation is to examine how companies implement a dual-market strategy, and how the strategy is incorporated into the business. Based on literature on closely related research fields, a framework is developed. This framework suggests that certain components influence a dual-market strategy. A study is conducted on the luxury fashion company Burberry. Through semi-structured interviews with employees at Burberry, this study investigates how the company’s use of a dual-market strategy affects the organisational culture and vision. The results indicate that the phenomenon of duality is noticeable in the company’s culture and vision. Due to the lack of research on a dual-market strategy, this study attempts to provide a deeper understanding of the phenomenon of duality. Companies can use the conclusions drawn from this study, as guidelines for how to pursue a dual-market strategy. However, more research is necessary before any generalisations can be made.</p>

In today’s competitive environment, companies compete for the same customers. Therefore, it is important to be able to satisfy the ever changing needs of customers. Companies can satisfy customer demand by learning about the customer and by alternating offerings in accordance to changing needs. These are actions undertaken by market driven companies. Alternatively, market driving companies satisfy customer demand by being creative and by focusing on customers’ future needs, an action which implies educating customers. However, there are also companies which pursue both of these strategies simultaneously. The purpose of this dissertation is to examine how companies implement a dual-market strategy, and how the strategy is incorporated into the business. Based on literature on closely related research fields, a framework is developed. This framework suggests that certain components influence a dual-market strategy. A study is conducted on the luxury fashion company Burberry. Through semi-structured interviews with employees at Burberry, this study investigates how the company’s use of a dual-market strategy affects the organisational culture and vision. The results indicate that the phenomenon of duality is noticeable in the company’s culture and vision. Due to the lack of research on a dual-market strategy, this study attempts to provide a deeper understanding of the phenomenon of duality. Companies can use the conclusions drawn from this study, as guidelines for how to pursue a dual-market strategy. However, more research is necessary before any generalisations can be made.

Metrology is a concept that is not known by many, it is the science of measurement. For such an unknown concept it has significant importance to both the manufacturing companies and the customers as they both need to be sure that the final products are correct and of high quality. Therefore many companies have a quality system within their company to measure and calibrate their instruments. To ensure that the measuring instruments used are correct they need to be calibrated towards national and international standards. If you cannot do that at the company the service needs to be purchased externally. SKF, Svenska Kullagerfabriken AB, has a metrology service that they use for their own manufacturing that they have sold externally before and want to start selling again. The purpose of this study was to investigate what the main value drivers are in the metrology market and based on those values create a service offer. To investigate the purpose a case study of SKF’s metrology service was made and interviews were performed on nine manufacturing companies within the western region of Sweden, with focus on Gothenburg. The theoretical framework is based on the market positioning strategy by Lovelock &amp; Wirtz (2011). The market positioning strategy includes a market section, an internal section and a competitor section. These parts can be seen all through the thesis as it guided the authors through the process. The empirical findings show the interview answers, the value drivers and the competitor response profile.   In the empirical chapter it was discovered that accreditation and accuracy are the two value drivers that the customers find most important in metrology. Those value drivers does both Mätcentrum and most of the competitors have. The empirical also show that the suppliers have a strong position in the market and can offer similar or more value than Mätcentrum. The conclusion is that it would be difficult for Mätcentrum to start selling their service externally again. This is due to the competition, mainly from existing competitors and suppliers in combination with the lack of differentiating elements in their offer. However there is still an opportunity for profitability if the communication of the values is adjusted after each customer’s need and received successfully.

The Taiwan earliest online game company was Huayi International which was established in 1993 by introducing the first complete online game ¡§Stone Age¡¨ that caused a network wave and lead Taiwan¡¦s formal entry into the field of online game. Since 1999, the rise of South Korean online game technology which created the huge benefit from online game market and cause this industry into a whole new generation. As mention about the development of the online game in Taiwan, actually it is a contradiction issue, because the position of online game has not been consider a health and leisure activities. In addition, the primary channel of promote online game is net coffee, which is often regarded as improper place, thus the online game has been in the ambiguous environment. As the change of different generation, online game become more diversified chose and leads to high competition pressure of market, therefore, the free web game developing fast and has the trend replace a part of online game market. From the gaming market and user perspective, the web game is definitely not a mainstream game; furthermore, it also can not become mainstream production. But it meets the needs of some people to adapt to a market segment. Therefore, this research is analysis the management and marketing strategy of web game company ¡§ Cool You network company¡¦s web game production---Magic Mirror web game¡¨. The purpose of this research is through the analysis by the case interview to understand the innovative of marketing strategy and new idea of web game that in order to assist the game industry to develop effective marketing strategy to attract consumers.

During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. This dissimilarity between theory and reality creates an interest for further research and a curiosity of how the future within retail will develop. The purpose of this research is to understand why Swedish online fashion retailers expand through an offline strategy. An Expansion Theme Model, which emerged from the theoretical framework, is used throughout the research to create a cohesive presentation of the material. In this research two case studies were conducted with e-commerce companies that are moving towards offline retail, one that is planning to open their own offline store and the other that is selling to external offline retailers. The findings present the reasons for expanding into offline retail according to the respondents in the two cases. Two reasons that were discussed in both cases were to enhance the brand image and use offline retailing as a marketing tool to reach a larger customer group and ultimately enhance the company’s profit. The findings present several problems within each case that can be solved by expanding into offline retail. The first problem is about suppliers that protect offline retailers. The second problem is about how to reach the minimum quantities that the suppliers require. The third problem is how to achieve a better negotiation power with the suppliers. The fourth problem discusses the challenge of displaying products online. The view of the future within retail is also presented, where all of the respondents agreed that the two selling channels will be more integrated in the future. Finally, the transition towards offline retail creates many new possibilities in the world of retail that is yet undiscovered and it is therefore exciting to follow this development.