This study entails the design of a new engineering faculty building for the University of the North West’s (NWU) main campus at Potchefstroom. The design is influenced by considerations regarding the strengthening of the spatial qualities of the existing main campus, the campus’s relationship with its academic surrounds, requirements as stated by the office of the dean (faculty of engineering, NWU) and a commitment to sustainable design. The problem is addressed on the level of form. The answer is therefore spatial. A flexible architecture evolves. AFRIKAANS : Die studie behels die ontwerp van 'n nuwe ingenieursfakulteitsgebou vir die Noordwes Universiteit (NWU) se hoof kampus te Potchefstroom. Invloede op die vorming van die ontwerp is in hoofsaak oorwegings rondom die versterking van die ruimtelike kwaliteite van die bestaande kampus, die kampus se verband met sy akademiese omgewing, behoeftes gestel deur die kantoor van die dekaan (fakulteit ingenieurswese, NWU) en 'n verbintenis tot volhoubare ontwikkeling. Die probleem word aangespreek op die vlak van vorm. Die antwoord is dus ruimtelik. 'n Buigsame argitektuur ontwikkel. Copyright / Dissertation (MArch(Prof))--University of Pretoria, 2010. / Architecture / unrestricted

Although every organisation disposes of a corporate identity, it is not a given that the organisation will also have a corporate brand. Corporate brands refer not only to the visual corporate identity elements such as the name, the logo and the corporate colours but also reflect the associations that the internal and external interest groups attach to the organisation. The staff members of the organisation are regarded as the ambassadors of an organisation’s corporate brand which they should live and express in their work and actions. For that reason it is important that the corporate brand should be well established within the organisation itself. The North-West University (NWU) was established in 2004 as the result of a merger between the former Potchefstroom University for Christian Higher Education and the University of the North-West. The North-West University consists of four business units, viz. the Institutional Office, the Mafikeng Campus, the Potchefstroom Campus and the Vaal Triangle Campus. Because of the diversity of the erstwhile institutions, there were several serious implications for the North-West University. One of these was the development and the subsequent suitable management model, given the distance between campuses, and the other would the design and establishment of a corporate brand for the institution, given the culture and background of the former institutions. The result has been the use of a hybrid model with regard to the over-arching corporate brand of the North-West University to the extent that each campus has developed its own separate corporate brand. Although various studies have been done in the field about corporate brands, to date no study has been undertaken about the situation at the North-West University. Against this background it was possible to formulate the following general research question. What are staff members’ perceptions of, respectively, the corporate brand and corporate brand management of the North-West University and the Potchefstroom Campus? For the purposes of this study semi-structured interviews were conducted with management of the Institutional Office and the Potchefstroom Campus directly involved in the application of the corporate brand. A quantitative electronic questionnaire was also sent to all academic, administrative and support staff members of the Potchefstroom Campus. The study indicates that the management of the Institutional Office and of the Potchefstroom Campus in some instances hold differing views about the corporate brand of the North-West University and the Potchefstroom Campus. In contrast to this the study indicated that the staff members of the Potchefstroom Campus gave recognition to the fact that the Potchefstroom Campus had their own corporate brand, but that it is regarded as part of the over-arching corporate brand of the North-West University. The study also indicated that the North-West University and the Potchefstroom Campus corporate brands consisted of different components and that the management of corporate brand depended on the leadership of senior management, but that each staff member played a role in living and establishing the different corporate brands. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2015

Although every organisation disposes of a corporate identity, it is not a given that the organisation will also have a corporate brand. Corporate brands refer not only to the visual corporate identity elements such as the name, the logo and the corporate colours but also reflect the associations that the internal and external interest groups attach to the organisation. The staff members of the organisation are regarded as the ambassadors of an organisation’s corporate brand which they should live and express in their work and actions. For that reason it is important that the corporate brand should be well established within the organisation itself. The North-West University (NWU) was established in 2004 as the result of a merger between the former Potchefstroom University for Christian Higher Education and the University of the North-West. The North-West University consists of four business units, viz. the Institutional Office, the Mafikeng Campus, the Potchefstroom Campus and the Vaal Triangle Campus. Because of the diversity of the erstwhile institutions, there were several serious implications for the North-West University. One of these was the development and the subsequent suitable management model, given the distance between campuses, and the other would the design and establishment of a corporate brand for the institution, given the culture and background of the former institutions. The result has been the use of a hybrid model with regard to the over-arching corporate brand of the North-West University to the extent that each campus has developed its own separate corporate brand. Although various studies have been done in the field about corporate brands, to date no study has been undertaken about the situation at the North-West University. Against this background it was possible to formulate the following general research question. What are staff members’ perceptions of, respectively, the corporate brand and corporate brand management of the North-West University and the Potchefstroom Campus? For the purposes of this study semi-structured interviews were conducted with management of the Institutional Office and the Potchefstroom Campus directly involved in the application of the corporate brand. A quantitative electronic questionnaire was also sent to all academic, administrative and support staff members of the Potchefstroom Campus. The study indicates that the management of the Institutional Office and of the Potchefstroom Campus in some instances hold differing views about the corporate brand of the North-West University and the Potchefstroom Campus. In contrast to this the study indicated that the staff members of the Potchefstroom Campus gave recognition to the fact that the Potchefstroom Campus had their own corporate brand, but that it is regarded as part of the over-arching corporate brand of the North-West University. The study also indicated that the North-West University and the Potchefstroom Campus corporate brands consisted of different components and that the management of corporate brand depended on the leadership of senior management, but that each staff member played a role in living and establishing the different corporate brands. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2015

Relationships with internal stakeholders within the organisation (employees) are crucial for organisational survival and success (Hargie & Tourish, 2000:293; Jensen, 2010:32; Koschmann, 2007:12; McDermott & Chan, 1996:5; Van der Colff, 2003:258). Therefore, twoway symmetrical communication with employees in building relationships and relationship management is so important (Bezuidenhout, 2010; Koschmann, 2007:8). The North-West University focuses on maintaining good relationships with their employees through communication, but experience challenges in this regard. The Institutional Office of the North-West University is the main source of information and communication with employees of all three campuses. A consultant (Media Mosaics, 2010) and two other studies (Holtzhausen & Fourie, 2011; Mmope, 2010) identified various problems with the communication and consequent relationships between the Institutional Office and the Potchefstroom Campus employees. Given that good relations between the two business units are a focus of the university and that the outcomes of internal communication are good relationships, it is necessary to determine how the internal communication from the North-West University Institutional Office to Potchefstroom Campus employees are conducted in order to build good relationships. To determine the above a literature study, questionnaire survey and semi-structured interviews were carried out. The systems approach, reflective paradigm, excellence theory, two-way symmetrical communication model and stakeholder relations theory were used as a theoretical framework (Dozier, et al., 1995; Ferreira & Staude, 1991; Grunig & Grunig, 2000:310; Grunig et al., 2002; Ledingham & Bruning, 2001:63; Skinner & Von Essen, 1999:257; Steyn & Puth, 2000; Verčič et al., 2001:382). From the results it appears that the North-West University Institutional Office and Potchefstroom Campus employees do not agree on all aspects of the relationship and communication between them. It appears that the North-West University Institutional Office meets only some of the requirements of communication and relationship building, as it has been set out in the literature, and that there is room for improvement. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2014

Relationships with internal stakeholders within the organisation (employees) are crucial for organisational survival and success (Hargie & Tourish, 2000:293; Jensen, 2010:32; Koschmann, 2007:12; McDermott & Chan, 1996:5; Van der Colff, 2003:258). Therefore, twoway symmetrical communication with employees in building relationships and relationship management is so important (Bezuidenhout, 2010; Koschmann, 2007:8). The North-West University focuses on maintaining good relationships with their employees through communication, but experience challenges in this regard. The Institutional Office of the North-West University is the main source of information and communication with employees of all three campuses. A consultant (Media Mosaics, 2010) and two other studies (Holtzhausen & Fourie, 2011; Mmope, 2010) identified various problems with the communication and consequent relationships between the Institutional Office and the Potchefstroom Campus employees. Given that good relations between the two business units are a focus of the university and that the outcomes of internal communication are good relationships, it is necessary to determine how the internal communication from the North-West University Institutional Office to Potchefstroom Campus employees are conducted in order to build good relationships. To determine the above a literature study, questionnaire survey and semi-structured interviews were carried out. The systems approach, reflective paradigm, excellence theory, two-way symmetrical communication model and stakeholder relations theory were used as a theoretical framework (Dozier, et al., 1995; Ferreira & Staude, 1991; Grunig & Grunig, 2000:310; Grunig et al., 2002; Ledingham & Bruning, 2001:63; Skinner & Von Essen, 1999:257; Steyn & Puth, 2000; Verčič et al., 2001:382). From the results it appears that the North-West University Institutional Office and Potchefstroom Campus employees do not agree on all aspects of the relationship and communication between them. It appears that the North-West University Institutional Office meets only some of the requirements of communication and relationship building, as it has been set out in the literature, and that there is room for improvement. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2014

Die doel van hierdie kreatiewe produksieprojek was om ruimtelike grafiese ontwerp-toepassings te skep vir die Ferdinand Postma-biblioteek van die Noordwes-Universiteit (Suid-Afrika) en om verslag te lewer ten opsigte van die toepassing van Scrivener se Kreatiewe Produksiestruktuur op die kreatiewe- en navorsingsprosesse. Om dié doelwitte te bereik moes navorsing met betrekking tot twee aspekte geskied. Eerstens is teorieë met betrekking tot ruimtelike grafiese ontwerp en verskeie ontwerpbenaderings wat die ontwerpdissipline betrek (identiteitsontwerp, inligtingsontwerp en wegwysingsontwerp) ondersoek. Tweedens is die aard en toepassing van praktykgebaseerde navorsing onder die loep geneem. Die literatuurstudie het gelei na die keuse van Scrivener se Kreatiewe Produksiestruktuur as 'n metode om praktykgebaseerde navorsing te benader. Deur die Kreatiewe Produksiestruktuur wat uit vyf stappe bestaan, toe te pas, was dit moontlik om aan die gevarieerde behoeftes en vereistes van die akademiese konteks waarbinne die projek geloods is, te voldoen: Eerstens is betrokke skeppings- en navorsingsprosesse volledig, rasioneel en reflekterend gedokumenteer en sodoende kon die navorsingsbenadering en geakkrediteerde navorsingstegnieke wat toegepas is, duidelik en deursigtig uiteengesit word. Tweedens het die toepassing van die Kreatiewe Produksiestruktuur gelei tot 'n gestruktureerde geskrewe argument waarin die navorsingsveld en konteks van die studie aangespreek is. In die derde plek het die betrokke skeppings- en navorsingsprosesse gelei na suksesvolle ruimtelike grafiese ontwerptoepassings wat die konteks van die Ferdinand Postma-biblioteek in ag neem en die navorsing beliggaam. Die studie se bydrae tot die veld van ruimtelike grafiese ontwerp is geleë in die wyse waarop dit toon hoe Scrivener se Kreatiewe Produksiestruktuur as 'n metode van praktykgebaseerde navorsing toegepas kan word om suksesvolle en konteksgerigte ruimtelike grafiese ontwerptoepassings te skep. / Thesis (M.A. (Graphic Design))--North-West University, Potchefstroom Campus, 2011.

Die doel van hierdie kreatiewe produksieprojek was om ruimtelike grafiese ontwerp-toepassings te skep vir die Ferdinand Postma-biblioteek van die Noordwes-Universiteit (Suid-Afrika) en om verslag te lewer ten opsigte van die toepassing van Scrivener se Kreatiewe Produksiestruktuur op die kreatiewe- en navorsingsprosesse. Om dié doelwitte te bereik moes navorsing met betrekking tot twee aspekte geskied. Eerstens is teorieë met betrekking tot ruimtelike grafiese ontwerp en verskeie ontwerpbenaderings wat die ontwerpdissipline betrek (identiteitsontwerp, inligtingsontwerp en wegwysingsontwerp) ondersoek. Tweedens is die aard en toepassing van praktykgebaseerde navorsing onder die loep geneem. Die literatuurstudie het gelei na die keuse van Scrivener se Kreatiewe Produksiestruktuur as 'n metode om praktykgebaseerde navorsing te benader. Deur die Kreatiewe Produksiestruktuur wat uit vyf stappe bestaan, toe te pas, was dit moontlik om aan die gevarieerde behoeftes en vereistes van die akademiese konteks waarbinne die projek geloods is, te voldoen: Eerstens is betrokke skeppings- en navorsingsprosesse volledig, rasioneel en reflekterend gedokumenteer en sodoende kon die navorsingsbenadering en geakkrediteerde navorsingstegnieke wat toegepas is, duidelik en deursigtig uiteengesit word. Tweedens het die toepassing van die Kreatiewe Produksiestruktuur gelei tot 'n gestruktureerde geskrewe argument waarin die navorsingsveld en konteks van die studie aangespreek is. In die derde plek het die betrokke skeppings- en navorsingsprosesse gelei na suksesvolle ruimtelike grafiese ontwerptoepassings wat die konteks van die Ferdinand Postma-biblioteek in ag neem en die navorsing beliggaam. Die studie se bydrae tot die veld van ruimtelike grafiese ontwerp is geleë in die wyse waarop dit toon hoe Scrivener se Kreatiewe Produksiestruktuur as 'n metode van praktykgebaseerde navorsing toegepas kan word om suksesvolle en konteksgerigte ruimtelike grafiese ontwerptoepassings te skep. / Thesis (M.A. (Graphic Design))--North-West University, Potchefstroom Campus, 2011.