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<p>There is something magical about shoes…</p><p>They can create an irresistible desire or be the one thing that we want to get rid of the most at the end of a long day. </p><p>When people by shoes the chose more out of appearance rather then comfort. The result is a fact. The feet feel tired and soar after a couple of hours and the only thoughts are about the aching feet that firmly object to the way there being treated. Who will say no to a relaxing foot massage in this moment? </p><p>…Sometimes they seem to have shrunken after a couple of hours…</p><p>Does your legs feel heavy and swollen when you are sitting down for a couple of hours, maybe in front of the computer or during a flight? Do you have or are you starting to get visible veins alongside your legs? Do your feet often turn cold?</p><p>Then maybe you are one of the 40 % in Sweden who suffers from reduced circulation of the blood, a so called vein insufficiency.</p><p>This projects aims to find a solution that will ease the pain for a foot that feels tired and soar, beside this a solution that also increases the blood circulation in the legs during a longer time sitting down.</p><p>The work has been carried out according to the principles of DPD - Dynamic Product Development (Ottosson, 2002). The project started with an idea and resulted in a product that is ready for the market. </p><p>The project has resolved in two different solutions hence the problem was separated into two that would hopefully be introduced on the market shortly:</p><p>Solution one is a massage slipper Njuta (English = Enjoy) that easy and quickly eases the pain in the feet with an adjustable foot massage. </p><p>The tramp machine Cirkulera (English= Circulate) is used to keep the blood circulation going and prevent possible complaint. The solution activates the muscle pump so it can help to press the blood back up to the heart through the veins and this will prevent the blood from in slogging in the feet and legs.</p>

There is something magical about shoes… They can create an irresistible desire or be the one thing that we want to get rid of the most at the end of a long day. When people by shoes the chose more out of appearance rather then comfort. The result is a fact. The feet feel tired and soar after a couple of hours and the only thoughts are about the aching feet that firmly object to the way there being treated. Who will say no to a relaxing foot massage in this moment? …Sometimes they seem to have shrunken after a couple of hours… Does your legs feel heavy and swollen when you are sitting down for a couple of hours, maybe in front of the computer or during a flight? Do you have or are you starting to get visible veins alongside your legs? Do your feet often turn cold? Then maybe you are one of the 40 % in Sweden who suffers from reduced circulation of the blood, a so called vein insufficiency. This projects aims to find a solution that will ease the pain for a foot that feels tired and soar, beside this a solution that also increases the blood circulation in the legs during a longer time sitting down. The work has been carried out according to the principles of DPD - Dynamic Product Development (Ottosson, 2002). The project started with an idea and resulted in a product that is ready for the market. The project has resolved in two different solutions hence the problem was separated into two that would hopefully be introduced on the market shortly: Solution one is a massage slipper Njuta (English = Enjoy) that easy and quickly eases the pain in the feet with an adjustable foot massage. The tramp machine Cirkulera (English= Circulate) is used to keep the blood circulation going and prevent possible complaint. The solution activates the muscle pump so it can help to press the blood back up to the heart through the veins and this will prevent the blood from in slogging in the feet and legs.

I dagens digitala värld har artificiell intelligens (AI) ett omvälvande inflytande som påverkar människors liv och arbete. Företagens användande av AI hittar ständigt nya områden där det förändrar och skapar möjligheter som tidigare varit otänkbara. Syftet med denna studie är att undersöka hur AI kan användas inom nyproduktutveckling (NPD) för små och medelstora företag (SME) för att förbättra effektiviteten i NPD-processen genom att studera möjligheter och hinder för utökad användning samt hur SME kan gå till väga för att applicera AI i NPD-processen. Syftet är baserat på ett fallföretags behov av större kunskap på området inför utökad användning av AI i verksamheten och NPD-processen i synnerhet. En fallstudie har genomförts hos ett projektorganiserat fallföretag specialiserat på NPD och tillhörande kategorin SME med kunder främst inom industrisektorn. Studiens syfte är baserat på fallföretagets behov av större kunskap på området inför utökad användning av AI i verksamheten och NPD-processen i synnerhet. En kvalitativ insamling av empiriskt material har gjorts genom litteraturstudie och genomförande av semistrukturerade intervjuer. Resultaten har analyserats och diskuterats och lett fram till studiens slutsatser med rekommendationer, så att studiens frågeställningar har besvarats. Fallföretaget använder generativ AI som sökverktyg i dagsläget och vill utöka användningen av AI till NPD-processen, men ser säkerhetsaspekten och avsaknad av AI-anpassad dataskyddsförordning (GDPR) som stora hinder. Studien undersöker valda metoder och verktyg med AI som skulle kunna användas inom NPD för att automatisera och effektivisera processen från idé till färdig produkt. Studiens resultat visar potential till förbättring och effektivisering av NPD-processen med hjälp av AI, men också att oklarheter finns som kan bero på att AI ännu är nytt inom NPD för SME. / In today's digital world, artificial intelligence (AI) has a transformative impact on people's lives and work. Companies' use of AI continuously finds new areas where it transforms and creates opportunities previously unimaginable. This study explores how AI can be used in New Product Development (NPD) for Small and Medium-sized Enterprises (SME) to improve efficiency by examining opportunities and obstacles for expanded use, and how SME can apply AI in the NPD process. This aim is based on a case company's need for greater knowledge before expanding the use of AI in its operations, particularly in NPD. A case study was conducted at a project-based company specialized in NPD, categorized as an SME with customers primarily in the industrial sector. The study’s aim is based on the case company's need for greater knowledge before expanding the use of AI in its operations, particularly in NPD. A qualitative collection of empirical material was conducted through a literature review and semi-structured interviews. The results were analysed and discussed, leading to conclusions with recommendations, ensuring that the research questions were answered. The case company currently uses generative AI as a search tool and wishes to extend AI use to the NPD process but identifies security concerns and the lack of an AI-adapted General Data Protection Regulation (GDPR) solution as significant barriers. The study examines selected methods and AI tools that could be used in NPD to automate and streamline the process from idea to finished product. The results indicate potential improvements and efficiencies in the NPD process with AI, but also highlight uncertainties since AI is still new within NPD for SME.

<p>Project Safe Sleeping Position (SSP) contains all parts in a product development phase. The project comprises the whole cycle from idea to a complete product where all aspects are included. The scope is to develop an innovative solution for a common known problem and work with all parts within the man-machine-way. The result is an inflatable product which secures a child in the correct way for the seatbelt to work properly in the rearseat of a car. Ergonomics, technical extent, usability, design, construction, product solutions and market potential are some of all parts witch the project includes. The targetgroup for the project is children 4 to 12 years old, but there is a great potential for a further development to provide a solution for adults. </p><p>Signed project managers are commissioned by Volvo Car Corporation (VCC), a large car manufacturer with the whole world as the market. This sets requirements to the product to be adaptable to all markets without cutting down on usability. Except the assigner, the project comprises several partners, both companies, independent organizations and students at Halmstad University.</p>

Project Safe Sleeping Position (SSP) contains all parts in a product development phase. The project comprises the whole cycle from idea to a complete product where all aspects are included. The scope is to develop an innovative solution for a common known problem and work with all parts within the man-machine-way. The result is an inflatable product which secures a child in the correct way for the seatbelt to work properly in the rearseat of a car. Ergonomics, technical extent, usability, design, construction, product solutions and market potential are some of all parts witch the project includes. The targetgroup for the project is children 4 to 12 years old, but there is a great potential for a further development to provide a solution for adults. Signed project managers are commissioned by Volvo Car Corporation (VCC), a large car manufacturer with the whole world as the market. This sets requirements to the product to be adaptable to all markets without cutting down on usability. Except the assigner, the project comprises several partners, both companies, independent organizations and students at Halmstad University.