Diploma thesis deals with establishment of photographic studio in Brno. The convenient procedure of forming the business plan was suggested in the thesis. This procedure was chosen because of the research and analysis of internal and external surroundings.

This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.

This master´s thesis deals with compiling a marketing plan for L 410 NG aircraft, manufactured by Aircraft Industries a.s.. The first part includes general theoretical knowledge, focusing on the process of formulating a plan by analyzing the external environment SLEPTE , Porter's five forces model, SWOT analysis and marketing mix 5P. In the second analytical part, the fundamental theory is applied to the company. On the basis of the results achieved, the individuals steps of a new marketing plan, including costs and time schedule are formulated in the final part of the thesis.

Diploma thesis Expanding of company Oční optika Věra Mišurcová s.r.o. is dealing with creating real business plan applied on opening new optican store. The main goal is analyse currant situation, set up a new proposals witch will lead to improvement. Also thesis will serve as business plan for expansion of company. Results will help stabilize company and improve position of company on market.

This master´s thesis is focused on the comparison of selected methods that the use for evaluation real property type flat. Thesis defines the basic notions connected with valuation and describes the methods of valuation. Valuated flats are situated in Písek and surrounding. Work includes description given to areas and maps local situation in the marketplace with flat unit. Flats were selected with different layout.

Abstract The area, for the socio-cultural center with townhall, is located in the Brno-Kohoutovice district next to the Libušína třida bus stop. It is surrounded by apartment blocks, shops and services. Libušína třida provides easy access to the transport systém. The piece of land is located to the forest. The building comprises three main spaces ( the townhall, a multi-purpose hall, socio-cultural center), which are all interconnected and are directly and easily accessible to a car park. There is a public space in a form of an open square, which generates a pleasant atmosphere for leisure breaks and social activities. The aim is to protect a green image of a district and create an environmentally friendly building.

The thesis deals comparison of house prices in Nový Jičín and its surroundings in 2015 and 2016. This family house is located in the village Starý Jičín and then for comparison will be moved to the center of Nový Jičín. In given locations we have to determined observed price and market value. In theoretical part is explained basic terminology, the main legislation which was used and methods of valuation of immovable property. The result of this work is getting to know the influences of locations of family house and it´s price. and identify factors that influence these prices.

The degree project „Development Possibilities of Small Retail Company“ analyses problems relating to the development possibilities of small trading company. This diploma thesis contains a project which aims to lead an existing company to the higher prosperity level and to increase market ratio.

The degree project „Development Possibilities of Small Retail Company“ analyses problems relating to the development possibilities of small trading company. This diploma thesis contains a project which aims to lead an existing company to the higher prosperity level and to increase market ratio.

The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.