One-to-one marketing är en extrem variant av relationsmarknadsföring.Begreppet myntades i början av 1990-talet och ligger till grund för en ny synpå marknadsföring. Många företag har försökt att använda sig av teoriernakring begreppet, men få har hittills lyckats fullt ut. One-to-one marketingfrämjas av att kunden inte behöva återupprepa sig varje gång man köperföretagets produkt eller tjänst. Detta medför att kunden kan tjäna på att vara ien relation med ett företag som använder sig av one-to-one marketing. Syftetmed uppsatsen är att undersöka om vårt valda företag planerar att användasig av one-to-one marketing i sin marknadsföring och om deras uppfattningav begreppet stämmer överens med vad teorierna säger. Detta kan vararelevant då man på senare tid kan se att marknadsföringen har rört sig bortfrån massmarknadsföringsstrukturen till en mer kundanpassadmarknadsföring.Det företag som vi har valt att studera är ICA, som håller på att utvecklaone-to-one marketing i sin marknadsföring. Vi har valt detta företag dels föratt vi ville undersöka ett stort företag som säkerligen har återkommandekunder, samt för att de har arbetat med relationsmarknadsföring i ett antal år.När vi genomförde vår kvalitativa undersökning utgick vi från en intervjumed en anställd på ICA:s Customer Relationship Management avdelning föratt få en inblick i hur ICA tänker kring sin utveckling av one-to-onemarketing.Det visar sig i vår undersökning att några av grunderna enligt one-to-onemarketing begreppet enligt teorin inte kan anpassas på ICA. Samtidigt somderas synätt på one-to-one marketing inte alltid överensstämmer med vadteorierna säger om begreppet, har de ändå en bra uppfattning om hur manska skräddarsy erbjudande till sina kunder. / Uppsatsnivå: C

One-to-one electronic devices have become commonplace in many educational settings across the globe, but it has been unclear how long-term teaching practices using such devices have evolved and how they relate to recognized best practices for using technology in the classroom. This study examined what a generation of teachers has over time identified as best applications of using these devices; their benefits, drawbacks, and challenges; and whether their use reflected previously identified best application of technologies in the classroom. This case study, conducted in one school system in New England, used the theories of Substitution, Augmentation, Modification and Redefinition (SAMR) and Technology, Pedagogy, and Content Analysis (TPACK) as a conceptual framework. Participants included two groups, one composed of four teachers who have taught only after implementation of one-on-one laptop use and one composed of four teachers who taught both before and after device implementation, selected to determine whether differences existed in attitudes and practices based on types of teaching experience. Data sources included interviews and observations. Results of inductive analyses indicated both veteran and established teachers embraced the use of one-to-one devices in their teaching, but both groups lacked the knowledge of SAMR and TPACK theories to best apply them in the classroom. This study contributes to the field by including recommendations for stronger teacher technology implementation, including more in-depth training and support with application of TPACK and SAMR theories in classroom pedagogy.

”One-to-one marketing” är en marknadsföringsidé där relationen mellan kund och leverantör står i fokus. Den kunskap om en specifik kund som leverantören får via relationen kan användas för att utforma erbjudanden anpassade för just den kunden. Erbjudandena är ämnade att påverka relationen positivt och göra kunden lojal till leverantören. Nya tekniska hjälpmedel har medfört att information om kundens preferenser kan lagras och bearbetas för att därefter användas till att utforma dessaerbjudanden. ”One-to-one marketing” är dock förknippat med vissa svårigheter och problem. Ett specialanpassat erbjudande kan uppfattas felaktigt och integritetskränkande mot kunden och på såsätt påverka relationen negativt. Vi har studerat ICAs ”One-to-one marketing”-kampanj ”Mina varor” för att se huruvida denna stärker relationen till ICAs stamkunder eller om kampanjen inverkat negativt på relationen.Vi har utifrån en enkätundersökning kommit fram till att vårt urval av respondenter främst haft åsikter om utformningen av rabatterna. De problem som uppfattats av stamkunderna i denna undersökning har främst varit relaterade till att rabatterna uppfattats som konstiga och inte representativa.Uppsatsen indikerar på att detta bör förbättras för att kampanjen ska bli mer effektiv. Integritetsproblemet kommenterades endast av ett fåtal respondenter och har i denna uppsats inte visat sig som ett stort problem. Inga stora risker att relationen har försämrats med stamkunderna kan ses och undersökningen visade generellt positiva svar för ICAs del. Kampanjen kan dock förbättras genom mer representativa personliga rabatter samt att ICA med ytterligare dialog kan binda lojala kunder starkaretill relationen.

Abstract Due to the change of the times, the medical environment in Taiwan has adapted the mainstream of ¡§patient-centered¡¨ concept. It seems to become a slogan for all medical practitioners. However, little has really changed despite lip service paid to the process of medical improvement. The author has been treating patients with kidney failure for almost twenty years. As being a nephrologist, he realizes that the quality of medical care, the quality of life and the mortality rate are highly related to the length of going on hemodialysis for uremic patients. It means the longer a uremic patient goes on hemodialysis, the lower uremic toxin level and the better quality of life a patient can receive. However, due to the limitation of arranging schedule for all of the medical staff at hospitals, many uremic patients can not have enough delivered dialysis doses they need. By re-scheduling hospital staff¡¦s working hours, uremic patients¡¦needs can be easily met in order to achieve the truly ¡§one-by-one¡¨customized service. It seems to move a step closer to the concept of¡§patient-centered¡¨ service. In Taiwan, the current health insurance system, the total payment clause, and the increasing medical cost seem to play a crucial part in running hospitals. We can avoid causing medical accidence by providing sensible working hours and duties to hospital staff. After carrying out the customized working schedule, the hospital management has successfully reduced the working hours of all staff. It definitely creates a win-win situation for the hospital management and employees. This study is mainly observative, descriptive, cross-sectional, observing the connection and influence of personal and environmental factors on (1) the satisfactory degree of uremic patients, (2) the criterion of the quality of medical treatment¡X(A) the mortality rate of uremic patients (B) the index of KT/V and Albumin, HCT (C) the infection rate (D) the possibility of unpredictable in-hospital accidents¡X(3) potential uremic patients; CKD the chronic uremic patients¡¦ satisfaction (4) the satisfactory degree of nurses. This is a retrospective study, comparing the difference between before and after executing the customized schedule. It focus on the two periods¡X(1) From Jan. to April, 2001 (2) From Jan. to April, 2007 to find out the difference by looking at four variances¡X(A) Nursing hours (B) Mortality rate (C) Accidental rate (D) Job-quitting rate of nurses. To verify the workability and result of this system, we compare the difference between Kaohsiung Armed Forces General Hospital and a private dialysis clinic in Kaohsiung by analyzing the result of questionnaires. The finding shows that there has been a significant improvement on patients¡¦ satisfaction and the quality of medical treatment after carrying out the customized schedule. It¡¦s an undeniable social responsibility to all doctors and nurses to prevent even cure diseases. Taiwan has already had the highest rate of kidney failure around the world; therefore, the customized schedule can save time and manpower to provide better care to chronic kidney disease patients. Moreover, it can also make uremic patients suffer less while going on dialysis or delay the timing for patients going on dialysis. Key word¡G¡§one-by-one¡¨customized service¡Bhemodialysis¡Bpatient-centered

The purpose of this explanatory single-case case study was to investigate teachers' perceptions of a principal's leadership behavior associated with the integration of a one-to-one laptop program in a parochial secondary school. The sample included the school principal and teachers who have had at least one year of teaching experience at the parochial school with laptop computers. Owing to a mixed methods case study approach, data was collected from four sources: a semi-structured personal interview with the school principal, semi-structured personal interviews with teachers, a focus group interview with teachers, and teachers' completion with an electronic version of the Principal Leadership Questionnaire. These multiple forms of data were collected to support data-rich triangulation on the same set of research questions. SPSS was used to assist with data analysis of the electronic survey. Cronbach's alpha was used to determine the reliability of the instrument. Themes were extracted from the semi-structured personal interviews and focus group. The findings from this study provided teachers' perceptions of a principal's leadership behaviors associated with the integration of a one-to-one laptop program for students in a parochial secondary school.

Thesis--Freiburg i. Br. / Vita. Bibliography: p. [110-120]

Children of the 21st century are digital learners and have various technologies at their fingertips. As a result, classrooms have evolved and school systems are equipping students and teachers with the technological tools that are believed to meet the needs of 21st century learners. However, researchers say there is still a need to examine students\ and teachers' perceptions of, and attitudes about, technology and its use in the classroom (Maninger & Holden, 2009). There has also been a growing interest in knowing if the investment of the technology is having any positive effects in the classroom, what effect technology has on academic progress, and understanding what teachers and students think about the implementation and integration of technology in the classroom as an instructional tool. The purpose of this study was to examine the perceptions of middle school teachers and students, in a select rural Virginia middle school, on the effect that one-to-one computing had on the frequency and type of instruction that is taking place in the core areas of English, math, science, and social studies.  The study also looked at the teachers' and students' perceived effect on the educational performance of individual subgroups. A quantitative analysis was done using an electronic survey, which provided information on the perceived frequency and type of educational activities using one-to-one computers and the perceived effect one-to-one computing had on the educational performance of different subgroups. Questions on the survey were developed by correlating the theoretical ideas of Bloom's taxonomy / Bloom's web 2.0 technology pyramids and then categorizing the questions so the complexity of the questions could be looked at on the range of use chart. The research found, of the students surveyed, 90% of English students, 78% of math students, 75% of science students, and 77% of social studies students found the computers to have a positive effect on their academic performance. Therefore, one major finding of this study was that students' perceptions of the overall effect of one-to-one computers were positive. / Ed. D.

New initiatives involving the use and implementation of technology are being put into place in many school systems across the country to help students acquire needed 21st century skills (Grady, 2011). The purpose of this study of the implementation of one-to-one devices was to examine school leaders' perceptions of changes in their leadership practices, teachers' instructional practices, and student engagement. A member of the central office staff and five elementary principals were asked to provide perceptions on the implementation process with their staff. School leaders also provided perceptions on how teachers were led to facilitate instruction while using devices. This study consisted of an interview with five elementary principals as well as a member of the central office staff who oversaw implementation. The school leaders' individual interview responses were analyzed and the data, based on their perspectives, were examined. The results of this study indicated that student collaboration, student-centered learning, diverse learning needs of students, and students' familiarity with technology were factors that influence students in a one-to-one device environment. Finding the right digital tool, instructional planning, teacher as facilitator, professional development, and parallel modeling and learning on behalf of the principal to all be important factors to consider for one-to-one device implementation. The results may influence the implementation of one-to-one technology programs for this and other school divisions as well as school leaders. / Ed. D.

No description available.

The purpose of this study is to determine whether there is a need for a special manual for teaching a keyboard procedure to one-handed typists and in the light of the findings to make recommendations for a special manual if such appears to be needed.