The purpose of this study is to develop, present and assess a skillsdevelopment module in pre-recorded digital performing arts (PRDPA) that may enable performing artists to become practitioners of pre-recorded digital performing arts. The module is encapsulated within the South African educational paradigm. A secondary function of the pre-recorded digital performing arts module is to enable young performers to introduce themselves to an online audience, promote themselves as performing artists and enhance their online presence and digital footprint. The proposed skills-development module potentially enhances agency and an entrepreneurial mindset while democratising the domain of performance in the workspace and entertainment industry. The research consists of three parts. The first part of the research is located in two domains to design a module in pre-recorded digital performing arts. The study draws on the domain of mediality, which includes online presence, digital performance and pre-recorded digital performing arts; and on the domain of education, which includes social constructivism, and teaching and learning in a social network environment. The second part requires the presentation of the module to a select group of participants with the support of a continual feedback loop. The third part is the assessment of the module through an analysis of prerecorded digital performing arts videos created by the participants. To do so, I analyse the pre-workshop videos and the videos created as part of the workshop by the workshop participants, as well as the responses of a group of experts, to the material generated by the participants before and after the presentation of the module. This analysis is supported by a module evaluation by participants. The research concludes that there is a noticeable difference between the two videos created by each participant and that the skills-development module in pre-recorded digital performing arts is effective. / Thesis (PhD)--University of Pretoria, 2019. / Drama / PhD / Unrestricted

Made available in DSpace on 2017-07-21T14:43:01Z (GMT). No. of bitstreams: 1 felipemarinho.pdf: 2547272 bytes, checksum: e33ceeee526828b16dbad23acad6c60a (MD5) Previous issue date: 2011-05-12 / In a scenario of participatory communication on the Internet, this paper discusses characteristics of the online presence of representative individuals, who excel in the network. Studying the use, talks and social representations of those persons that appear in this environment. We approach the theory of gatekeeping and the scenery as participatory web change the traditional sense. It is also reflected how the rise of web 2.0 brings out the theory leads, for example, the concept of gatewatching. As this research examines the positioning of individuals on the Internet, we discussed how cyberspace changes the way that people's identity is defined and how it is built the reputation of a person on the network. Also worked the concept of social actor related to the presence of on-line, which defines the set of actions and interactions of a particular individual in the network. To illustrate the concept of online presence, the research study the positioning of Barack Obama on the network, especially as regards the election campaign as Democratic candidate for U.S. presidency. The method that conducts research is based on qualitative research with semi-structured and sustained by the contribution of social representations. Eight individuals were interviewed. Are raised features of their online presence. It is shown that the respondents are heavy users and stay connected during the entire time they are awake. It is also raised with people who they connect, using criteria to participate in certain site or social network and finally the representation of them is shown on the network. The interviews you can see that the respondents regard the publication of contents on the Internet as a form of sociality and that they appreciate the movement and conversation on the web. Sharing information appears as something as important as the content production. Finally we discuss the online presence from some intersections. Tensions are shown in the placement of respondents on the Internet as the relationship between what is shown professionally before the content is personal and relationship between them that the daily contents become public and which remain private. / Em um cenário de comunicação participativa na internet, este trabalho discute características da presença on-line de sujeitos representativos, que se destacam na rede. Estuda o uso, conversações e representações sociais que aparecem dessas pessoas nesse ambiente. É abordada a teoria do gatekeeping e como o cenário participativo da internet modifica a acepção tradicional do termo. Também é refletido como a ascensão da web 2.0 faz surgir derivações da teoria, como por exemplo, o conceito de gatewatching. Como esta pesquisa analisa o posicionamento de indivíduos na internet, é discutido como o ciberespaço altera a maneira que a identidade das pessoas é definida e como é construída a reputação de uma pessoa na rede. Também é trabalhado o conceito de ator social, relacionado com o de presença on-line, que define o conjunto de ações e interações de determinado indivíduo na rede. Para exemplificar o conceito de presença on-line, a pesquisa estuda o posicionamento de Barack Obama na rede, principalmente no que se refere a campanha eleitoral do democrata como candidato a presidência dos Estados Unidos. O método que conduz a pesquisa é baseado em pesquisa qualitativa com entrevista semi-estruturada e sustentado pela contribuição das representações sociais. São entrevistados oito sujeitos. São levantadas características da presença on-line deles. É mostrado que os entrevistados são heavy users e ficam conectados durante praticamente todo o tempo que eles estão acordados. Também é levantado com que pessoas eles se conectam, critérios que usam para participar de determinado site ou rede social e por fim é mostrada as representações deles na rede. Com as entrevistas é possível perceber que os entrevistados encaram a publicação de conteúdos na internet como forma de socialidade e que eles dão valor a circulação e conversação na web. O compartilhamento de informações aparece como algo tão importante quanto a produção de conteúdos. Por fim é discutida a presença on-line a partir de algumas intersecções. São mostrados tensionamentos no posicionamento na internet dos entrevistados como a relação entre o que é mostrado profissionalmente frente o conteúdo que é pessoal e a relação entre que conteúdos do cotidiano deles tornam-se públicos e quais permanecem privados.

This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. A section reviewing online personal branding and related literature is provided in order to describe among others, the several components of the elaboration of an online personal brand and the different employers’ expectations towards this brand. Next, a section describing the different methods used in the study is implemented. The data of this paper is gathered through 13 semistructured interviews based on an operationalization of the different concepts presented in the theoretical framework section. The results are then presented in the empirical investigation section following recurrent identified themes bring by the respondents: The need to fit the norm, to stand out and of control. Then the data is analyzed through the theories and is therefore following the different components of an elaboration of a personal brand including the different items related to employer’s consideration and practices. Then the conclusion is drawing in order to answering the research question as well as providing some acknowledgement and recommendations. This paper has permitted to describe the perception of student towards online personal branding with the perspective of matching employers’ expectations. This perception is a rather incomplete online personal brand, consisting of a normalized image of the self, a tool for a certain self-realization towards a limited audience and a have a certain perception of an overall control of this online personal brand.