NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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#malmö och stadens representation : En studie om vardagskultur i Malmö, grundad i Instagram / #malmö and City Representation : An study of ordinary culture in Malmö, grounded in Instagram

Svensson, Kimmo January 2023 (has links)
The study examined the most common visual representations of the city of Malmö on Instagrams #malmö hashtag over four days. The images were analyzed from a contextual perspective and a constructivist approach.  Results from the study were utilized in the related media production; a series of illustrated and animated Instagram advertisements for Malmös tourist office.
visual communication
ordinary culture
regional culture
city branding
instagram
malmoe
representation
grounded theory
visuell kommunikation
vardagskultur
regional kultur
stadsvarumärke
malmö
instagram
Cultural Studies
Kulturstudier

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