The master thesis focuses on effective ways of fundraising for non-profit organizations. Its aim is to design the aforementioned methods, because fundraising has become a critical discipline for non-profit organizations in the pursuit of sustainable funding. Mastering appropriate fundraising methods and establishing relationships with donors, organizations ensure not only peace but also the freedom to make decisions and can fulfill its mission. With an effective attracting funding also related communication outwards With an effective attracting funding also related communication outwards because with no promotion is difficult to obtain an individual or corporate donors. The research is based on a combination of quantitative and qualitative approaches. The quantitative part is based on a survey, which deals with non-profit organizations and their fundraising. Further investigation is focused on the money that is spent on fundraising and the success of fund-raising projects. The qualitative part consists of semi-structured interviews that help to understand the deeper areas detected. From the survey results and interviews is compiled vivid picture of contemporary fundraising in the Czech environment and proposing effective methods of funding. Fundraising is seen as a vital discipline for the sustainability of organizations, but a minimum of them makes it to the professional level. It was also found that the Czech non-profit environment due to their delayed development offers great scope for practicing new fundraising methods, which are commonly used abroad.

The diploma thesis is manager remuneration in non-profit organization which is called Technické služby Hradec Králové. The system of remuneration must be simple and fair. The theoretical part is focused on remuneration relating to government. The practical part is focused on mentioned non-profit organization and it suggests the systematical solution of manager remuneration of each center based on budget implementation. At the end of the diploma is evaluated a benefit for readers and author.

This thesis concerns with syntesis and evaluation of event marketing activities at sports events. Besides assembling a functional manual, it offers subjective and objective suggestions how to improve some best practices. Organizational manualu was set up using a semistructured survey of two sports events organizer groups. One of them is accountable for RunTour series, the other is preparing a brand new event. Where event marketing comes into play when organizing a new event is shown on the later one. Thesis offers an overview of sponsors event marketing activities, hence maret trends, as both organizing subjects are capacities in their field and at the end of the thesis, all is summarized to a severa steps guide n how to organize a succesfull event implementing event marketing functionality. There is also a scheme for better visibiity of this complex matter. These are also main contributions of the paper.

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