Thesis (DLitt (African Languages))--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: This study examined persuasion in selected drama texts from the literary period 1981 to 2006. The selection was organised through the examination of two such texts in each of the following three periods: • 1981–1989: Le ka nketsang and Mpowane • 1990–1999: Bana ba khomo tsa batho and Tsiketsing sa qomatsi • 2000–2006: Ha le fahloe habeli and Leholimo la phetloa Since persuasion is a relatively new topic in literature, particularly in African languages, the study examined the persuasion strategies used in the selected texts. These strategies either entail persuasion applied purely as an upfront aspect for changing the targets’ attitudes, behaviours, beliefs or opinions or entail certain situations during which the persuaders, as literary characters, employ another type (or types) of persuasion – coercion, manipulation or propaganda – in order to change the targets. The main thrust of this thesis was the persuasive tactics or techniques that might be applied by literary characters in an attempt to stimulate change in other literary characters. The study also examined whether additional persuasive interactions are employed to motivate change in others and whether counter-persuasive actions are employed to resist the proposed change. Chapter One introduces the aspect of persuasion as propounded by persuasion practitioners and experts and gives the framework of the study as a whole. Chapter Two initiates the literature review on the goals-plans-action (GPA) model as part of the psychological theories on persuasive messages produced by various interactants. This model presupposes reasons for persuaders to create certain plans for achieving their goals. Chapter Three is concerned with Le ka nketsang and Mpowane as the selected 1981 to 1989 drama texts. Chapter Four concentrates on Bana ba khomo tsa batho and Tsiketsing sa qomatsi from the 1990 to 1999 literary period. Chapter Five deals with the literary period 2000 to 2006 and analyses the two drama texts Ha le fahloe habeli and Leholimo la phetloa. Chapter Six draws a conclusion from the findings on persuasive strategies and makes observations, per chapter, on the persuasive attempts from each literary period. / AFRIKAANSE OPSOMMING: Hierdie studie het oorreding in geselekteerde dramatekste uit die letterkundige tydperk 1981 tot 2006 ondersoek. Die seleksie is georganiseer deur twee sodanige tekste in elk van die onderstaande drie tydperke te ondersoek: • 1981–1989: Le ka nketsang en Mpowane • 1990–1999: Bana ba khomo tsa batho en Tsiketsing sa qomatsi • 2000–2006: Ha le fahloe habeli en Leholimo la phetloa Aangesien oorreding relatief nuwe onderwerp in die letterkunde is, in die besonder in Afrikatale, het die studie ondersoek ingestel na die oorredingstrategieë wat in die geselekteerde tekste gebruik is. Hierdie strategieë behels óf oorreding wat toegepas word suiwer as spontane aspek vir verandering van die houdings, gedrag, oortuigings of menings van die teikens, óf dit behels sekere situasies waartydens die oorreders, as letterkundige karakters, ander soort (of soorte) oorreding – dwang, manipulering of propaganda – gebruik ten einde die teikens te verander. Die belangrikste dryfkrag van hierdie tesis was die oorredende taktieke of tegnieke wat deur letterkundige karakters toegepas kan word in poging om verandering in ander letterkundige karakters aan te moedig. Die studie het ook nagegaan of addisionele oorredende interaksies ingespan word om verandering in ander te motiveer en of teen-oorredende optrede gebruik word om weerstand te bied teen die voorgestelde verandering. Hoofstuk Een stel die aspek van oorreding bekend soos dit by oorredingspraktisyns en deskundiges aangebied word, en gee die raamwerk van die studie as geheel. Hoofstuk Twee onderneem die literatuurstudie oor die doelstellings-planne-optrede (DPO)-model as deel van die sielkundige teorieë oor oorredende boodskappe soos gelewer deur verskeie persone wat in interaksie tree. Hierdie model voorveronderstel redes vir oorreders om sekere planne te ontwikkel vir die bereiking van hulle doelstellings. Hoofstuk Drie word gewy aan Le ka nketsang en Mpowane as die geselekteerde dramatekste uit die tydperk 1981 tot 1989. Hoofstuk Vier konsentreer op Bana ba khomo tsa batho en Tsiketsing sa qomatsi uit die tydperk 1990 tot 1999. Hoofstuk Vyf dek die letterkundige tydperk 2000 tot 2006, en analiseer die twee dramatekste Ha le fahloe habeli en Leholimo la phetloa. Hoofstuk Ses kom tot gevolgtrekking na aanleiding van die bevindings oor oorredende strategieë en maak waarnemings, per hoofstuk, oor die oorredende pogings van elke letterkundige tydperk.

One hundred thirty-five undergraduate students were queried at North Texas State University. Perceptions of self-disclosure as a compliance-gaining tactic were surveyed. A fifteen item questionnaire was utilized. Fourteen questions were tested by an analysis of variance. One question was tested by chi-square. Data indicated that self-disclosure was viewed as an effective compliance-gaining tactic for both males and females; but females were perceived as more effective than males utilizing the tactic. Self-disclosure utilized as a compliance-gaining tactic was perceived as appropriate by both males and females. Results indicated females and males have similar perceptions regarding the appropriateness of utilizing the self-disclosure tactic. Male and female raters did not differ significantly from each other.

This study begins to fill the gap in sociological literature on movements and countermovements by exploring the dynamic environment of two movement organizations. After documenting the climate of public opinion on abortion, it investigates the strategy and tactics employed by a movement to maintain that opinion and a countermovement to reverse that opinion. It relates social movements to their social environments, social change, opposition, and strategy and tactics. It illustrates the efficacy of single-issue groups in the American social and political environment. Finally, this thesis demonstrates the validity of exploratory studies by uncovering elements of social movements and countermovements that had not been previously investigated.

People are exposed to and influenced by persuasive tactics on a daily basis. Greater knowledge on the processes of persuasion would allow for the development of mechanisms that can assist in building people’s resistance to corrupt persuasive attempts and to heighten the use of persuasion for purposes that are beneficial. Despite the extensive amount of research that has been dedicated to investigating these dynamics, understandings remain predominantly inconclusive. It is for these reasons that this study sought to gain a greater understanding of the role of source credibility in persuasive processes. ‘Time’ and ‘source credibility’ were manipulated as the independent variables and used to assess changes in the dependent variable of ‘global warming opinions’. Results showed a general decline in global warming concern across the control and experimental conditions. These results highlighted the role of other interacting variables in persuasive contexts, while also further highlighting the great need for future studies in this domain.

This research addresses the question of whether individuals or groups induce deeper message processing of persuasive messages. An interaction between group entitativity and whether the group is an ingroup or an outgroup is predicted, where ingroups low on entitativity and outgroups high on entitativity are expected to induce deeper message processing. Entitativity measures the extent an aggregate of people is seen as a group (D. T. Campbell, 1958). Previous research shows contradictory results. S. G. Harkins and R. E. Petty (1987) have shown that high entitativity causes more message focus than low entitativity. R. J. Rydell and A. R. McConnell (2005) have shown that low entitativity causes more message focus than high entitativity. Hypotheses were not supported by the data. Post hoc analyses suggest that motivation to process persons and messages was greatest in the high entitativity ingroup condition. Predictions were revised by adding motivation as a variable. / by Karoly I. Balazs. / Thesis (M.A.)--Florida Atlantic University, 2010. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2010. Mode of access: World Wide Web.

Research on social judgment typically emphasizes one of three processes that enable unequivocal understanding of events with ambiguous causality. In the social influence perspective, people are susceptible to the interpretations offered by others. In the explicit attitudes perspective, people interpret events in line with their consciously held attitudes and values. In the implicit attitudes perspective, people interpret events in line with unconscious biases. The model investigated in the present study assumes that these processes vary in salience depending on people's mindset. Participants with low versus high implicit racial bias toward Blacks read a narrative concerning this altercation under either a lowlevel or a high-level mindset and then read a summary that blamed one of the parties or they did not read a summary. As predicted, low-level participants allocated responsibility to the African-American if they had a high implicit racial bias and to the White if they had a low implicit racial bias, regardless of the summary manipulation. Contrary to prediction, however, high-level participants' allocation of responsibility did not reflect their explicit prejudicial attitudes. Instead, they corrected for their implicit biases in their trait inferences and affective reactions, in line with research suggesting that a high-level mindset promotes self-regulatory processes in social judgment. / by Susan D. Sullivan. / Thesis (Ph.D.)--Florida Atlantic University, 2013. / Includes bibliography. / Mode of access: World Wide Web. / System requirements: Adobe Reader.

Marketers and advertisers have long searched for new and more powerful ways to measure the effectiveness of advertising. One data source that has proven useful is consumers’ moment-to-moment affective responses to advertisements. The first essay of my dissertation examines consumers’ moment-to-moment evaluations of advertisements and presents an application of principal components analysis that allows researchers to understand divergence in consumer response and link this divergence to specific elements of the ad’s storyline. While traditional research has focused on the aggregate peak, final moment and linear trend of consumers’ affect traces in predicting overall evaluations of the advertisement, this application provides better predictions of holdout evaluations. Additionally, I find these traditional measures do not provide insight into consumers’ credibility assessments of the advertisement and illustrate that these evaluations are determined much earlier in the advertisement. The second essay of my dissertation examines how important consumer characteristics (receiver factors), such as prior brand attitude and product category involvement, impact consumers’ moment-to-moment affective responses to advertisements. I also examine how these consumer characteristics moderate the relationship between consumers’ affect traces and important downstream variables such as attitude toward the ad, attitude toward the brand and likelihood to purchase the product. I demonstrate that consumers form biased evaluations based on their prior brand attitude and category involvement and illustrate how advertisers can reduce these biases resulting in greater attitude change in consumers less positively predisposed to the product. / text

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Thesis (M.S.)--University of Wyoming, 2007. / Title from PDF title page (viewed on Nov. 3, 2008). Includes bibliographical references (p. 51-53).

Thesis (Ph. D.)--University of Texas at Austin, 2008. / Vita. Includes bibliographical references.