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Background: Nowadays nostalgia has become a staple within the marketers’ toolkit on grounds of the plethora of positive effects it has on consumers. It is however solely focused on memories and the individual’s yearning for the past. A new concept, forestalgia, is the direct counterpart to nostalgia, and it focuses on the individual’s yearning for an idealised future. Due to the infancy and limited knowledge of this concept, little is known about the practicality and appeal of this concept for advertisers. This research paper aims to utilise video games as a case to expand upon existing knowledge regarding forestalgia, potentially providing insights that can benefit advertisers.  Purpose: The purpose of this thesis is to examine forestalgic experiences of Gen Z using gaming and Counter-Strike 2 as a case to develop in-depth knowledge of this phenomenon, address gaps in the existing literature and develop avenues for future research to be conducted in this area.  Method: Exploratory research has been conducted on this topic with the use of semi-structured interviews, and further analysed using the IPA (Interpretative phenomenological analysis) method. The semi-structured interviews were conducted with Gen Z individuals who have an extent of familiarity with gaming, specifically the Counter-Strike series. The paper was written with interpretivism as the ontology, and interpretivism as the epistemology, and was written with an abductive approach.  Conclusion: The findings explored the experience of forestalgia amongst participants, identifying key themes extracted from the interviews conducted. In addition, the findings displayed potential links between nostalgia and forestalgia, whilst also contesting the claim that individuals under 30 don’t experience personal nostalgia. The findings also highlight potential avenues for further research on forestalgia.

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The relationship between two types of religiousness (progressive and orthodox) and marital relationships was investigated using qualitative data from a sample of 26 Christian couples (13 progressive and 39 orthodox individuals) from California and New England. The focus of the study was individuals' frameworks of values and goals (moral order) and the ontological views behind them. Text analysis, t-tests for between-group differences of coded results, and phenomenological analysis were used. Results indicated that couples in the progressive group had Non-transcendent Selfhood as a basic moral order and engaged in mutual loving-kindness to respect and care for each other primarily in the form of a horizontal marital relationship. The couples in the orthodox group had Transcendent God Primacy as a basic moral order and, in addition to loving-kindness (horizontal relationship) toward the spouse, engaged in Transcendent Religious Striving (a vertical movement) as their main religious activity. Spouses in the orthodox group supported, strengthened, and shared the striving of each other. The substantive difference found in the types of being religious and their effects on marital relationships extends the understanding of the link between religion and marriage.

Recent literature on the relationship between instructional designers (IDs) and subject matter experts (SMEs) reveals how much more is known about the challenges faced by IDs and more solutions are offered in their respective role compared to their SME partners. This study uses interpretative phenomenological analysis (IPA) to investigate the ID-SME collaborative relationship from the perspective of and the utility for the SME role within the field of Technology and Innovation Management (TIM). Six SMEs within the field of TIM were interviewed to discover more on the nature of their working relationship, specifically in regard to (a) their conceptual understanding of roles and expectations, (b) the nature of the working conditions, and (c) the characteristics that present advantages and/or challenges. Results provide qualitative insights situated within the TIM field, partnership, and projects. SMEs convey expectations of openness for themselves and expectations of clarity in communications and processes for IDs; SMEs acknowledge advantages of expertise from both roles; SMEs admit their own limitations of being myopic, seclusive, overly complex, and uneducated in matters of instruction; SMEs express challenges of additional workload and deadlines; and SMEs share resources relied on or would have relied on to improve their collaborative relationship with IDs. The findings of this study suggest the value of considering the SME perspective in their unique role within the ID-SME relationship. Key implications for this study suggest overcoming barriers and providing support to the SME role in practical application.

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