The aim of this study to explore the green products purchases intentions of the young & native Swedish consumers. Many studies have done on the green products and consumers of green products. Researcher also focused on the consumers’ and their purchase intention based on the age. Some studies conducted only on the young consumers of a particular country. However, this study focused on the young consumers of Sweden. Attitude, knowledge and friends and family influences are considered as the three basic factors of this study. I tried to investigate the influence of these three factors on the green purchase intentions of young Swedish. The Theory of Planned Behavior is used to predict human behavior. The theory is on the basis of three factors, those factors are attitude to the behavior, subjective norms and perceived behavior control. As mentioned before that I have considered three factors for this study and theses three factors are related with the other three factors of the Theory of Planned Behavior. This research used quantitative method, and quantitative method requires large numbers of sample. To fulfill the quantitative method’s requirement on sample numbers, I have considered 190 young Swedish from different places of Umeå and Stockholm. Analysis of the consumers’ response showed me positive response of young consumers on green products. The TPB helped me to explain my three factors as these factors are related with the factors of TPB. All the factors I have considered are positively explained and supported by Theory of Planned Behaviors. Findings of this study describes that Swedish are environment conscious consumers. They have positive knowledge, attitude on green product and intention to buy green products. As this study was based on young Swedish and they have showed their positivity on the green products and indented to purchase green products in future.

Ante la capacidad predictiva de la teoría de la acción planificada en diversas gamas de conducta y la necesidad de explicar el rendimiento académico, no abordado hasta el momento por dicho modelo, se planteó como objetivos construir un instrumento que mida la acción planificada hacia el estudio, así como obtener sus evidencias de validez, y determinar si la acción planificada hacia el estudio predice el rendimiento académico en estudiantes de Psicología de una universidad particular de Trujillo. El estudio fue instrumental y ex post facto retrospectivo de grupo único. La muestra no probabilística de 153 participantes, respondió a la Escala de Acción Planificada para la Dedicación al Estudio (APDE), versión retrospectiva. Se obtuvo las evidencias de validez basadas en el contenido del instrumento (V=1; p<0.05); en su dimensionalidad (4 factores que explican el 66% de la varianza de la prueba) y la fiabilidad (α ordinal= 0.77 a 0.88); sin embargo, el modelo teórico de Ajzen no explica el rendimiento académico (CFI= .947, RMSEA= .120). Se concluye que la Escala APDE posee adecuadas evidencias de validez; sin embargo al no predecir el rendimiento académico, se sugiere adicionar otras variables en modelos predictivos y efectuar investigaciones prospectivas con muestras de mayor tamaño.

The thesis analyses problems of controlling system in a company dealing with cargo services and trade. It contains suggested solutions which shell result in increased quality and efficiency of operational and financial controlling in the comapny.

Made available in DSpace on 2015-04-16T14:49:23Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 738281 bytes, checksum: 3e9b0556a6e418a8076daa4b0deb6d05 (MD5) Previous issue date: 2009-09-08 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The aim of the study was to analyze the behavior purchase of the high school students by Planed Behavior Theory (PBT) and their relationship with marketing actions in social choice study in a private college. When behavior consumer investigation is performed, the researchers had highlighted the attitude evaluation by PBT. This kind of theory was developed to explain the intention to perform a behavior based on little set of explanatory constructions - attitude, subjective NORMA, perceived control. The methodology was followed by the instruction proposed by Azen (1991). A qualitative research was performed with 219 high school subjects in two private schools, in Barreiras city, state of Bahia. Descriptive statistics was used (frequency, percentage, mean and standard deviation) to characterize the sample and factorial analysis and confirmatory analysis. The SPSS (version 15.0) and AMOS (version 7.0) were used to data analysis. The family (subjective norm) is decisive to choice intention in college studies and the family considerer the college study a job security in the future. The college infrastructure and the courses offered are important in perception control. It is important that the college keeps projects to the community as traveling library, legal nucleus, nursing and physical therapy clinic (behavior intention). In conclusion, it is expected that the objectives of this dissertation have been achieved. It is showed a contribution to administration field, specially in marketing and social psychology, and the action theories that try to understand consumer behavior. / Este estudo teve como objetivo analisar o comportamento de compra dos estudantes de ensino médio à luz da Teoria do Comportamento Planejado (TCP) e sua relação com as ações de marketing relacionadas ao social para a escolha de ensino superior privado. Em se tratando de investigação em Comportamento do Consumidor, os pesquisadores têm se debruçado e dado destaque à avaliação de atitudes através da TCP que foi desenvolvida para explicar a intenção de realizar um comportamento, com base em um conjunto reduzido de construtos explicativos - atitude, norma subjetiva e controle percebido. Seguindo as instruções metodológicas propostas por Azen (1991) realizou-se uma pesquisa de caráter quantitativo com 219 estudantes de ensino médio, de duas escolas particulares, na cidade de Barreiras - Bahia. Foram utilizadas estatísticas descritivas (frequência, percentual, média e desvio-padrão) a fim de caracterizar a amostra estudada e análise fatorial e análise confirmatória na análise dos dados, sendo utilizado o software SPPS (versão 15,0) e o AMOS (versão 7,0) para a análise dos resultados obtidos com a pesquisa de campo. A família (norma subjetiva) é decisiva para a intenção de escolha de ensino superior, bem como fazer ensino superior é considerado como garantia de emprego no futuro pelos participantes (família). A infra-estupora que a instituição dispõem bem como a oferta de cursos é também importante nesta questão de escolha de ensino superior privado (controle percebido). É importante que a instituição de ensino superior mantenha projetos voltados para a comunidade, como biblioteca itinerante, núcleo jurídico, clínica escola de enfermagem e fisioterapia (intenção comportamental). Concluindo, espera-se que os objetivos propostos nesta dissertação tenham sido alcançados, apresentando-se nesta oportunidade uma contribuição para um campo de estudo escassamente considerado na Administração, em especial na área de Marketing, como também na Psicologia Social, em específico sobre as teorias da ação que buscam compreender o comportamento do consumidor.

Arbetet strävar efter ett landskapsperspektiv på erfarenhetsmässigt byggande. För en djupare förståelse för skogs- och byggnadskulturen har kulturarvet hyvlad utvändig panel undersökts. Med en kvalitativ metod har skogsbrukare, hantverkare och råvaruförädlare fått fördjupa förståelsen för ett hållbart nyttjande av skogsresurser genom ett hållbart byggande. Att bygga med trä räknas som bättre ur klimatsynpunkt än att bygga med betong. Detta arbete öppnar för slutsatsen att det kan vara mer hållbart att bygga med tradition och därmed kvalitetsvirke för landskapets uthållighet. Från ett landskapsperspektiv finns det enligt arbetet skäl att ifrågasätta hur miljömål och omställningsarbete tar hänsyn till traditionella kulturarv i skog och bebyggelse. Med rådande skogspolitik tillsammans med en statlig önskan om mer byggande i trä riskeras kulturhantverkare och skogsägare att uteslutas från det omfattande omställningsarbete vi står inför. En rationell hantering av landskap är lätt att räkna på i mål och styrmedelsarbete men riskerar att få oanade konsekvenser. En erfarenhetsbeprövad kvalitativ byggnadskultur som kan representeras i panelarkitekturen som detta arbete undersöker kan vara en av många vägar framåt för ett känt hållbart byggande och skapa efterfrågan på hållbar skogs- och virkeshantering. / This paper aims to start a discussion about the forest as a producer of quality building materials, where the cultural heritage of planed panels is the gateway to a deeper understanding of future building- and forestry culture in Sweden. Using a qualitative research method, carpenters, foresters and raw materials processors have been asked to give their views on the current situation and the future of sustainable use of forest resources through sustainable construction. The paper aims to give a landscape perspective on experiential construction. Building with wood is regarded as better from a climate point of view than building with concrete. The paper broadens the conclusion that it could even be more sustainable to build with tradition and thus quality timber.