The Master Thesis Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election aims to reveal the political marketing of the most important Czech political parties foregoing the Chamber of Deputies election. The thesis is focused on marketing campaigns of parties and their most marked moments, which had an impact on the election results. The thesis is set in the concrete political situation. Firstly the political marketing is theoretically described, than the thesis targets particular parties and their campaigns. Content analysis, analysis of media instruments and the interview with election manager are used in the thesis. Primary and secondary information are processed in the thesis. The most important moments of campaigns are analyzed linking to marketing tools as well as consequences for election results.

This diploma thesis deals with Croatia, the newest member of the European Union. Within the theoretical foundations it focuses on the European integration, describes the development of the European Union and introduces the entry conditions for the candidate countries, it also characterizes the basic macroeconomic concepts, which are being used further in the work. The second part of this work presents the long journey of Croatia towards European membership, with a focus on problem areas of the accession negotiations. The main part of the work is an analysis of the economic and political situation, firstly in the period before and then after the country's accession to the EU. After that the changes which this event represents for Croatia and the European Union are evaluated. Finally, an evaluation of the country's preparedness for potential entry into the euro area is submitted along with the arguments for and against the adoption of the single currency.

The thesis analyses the thinking of Václav Klaus based on clashes with his rivals during his political career. The thesis works with hypothesis that Klaus is in this thinking connected with New Right, which was mainly present in world politics by Margaret Thatcher and Ronald Reagan. Values of Klaus are first analysed theoretically via analysis of conservatism, liberalism and finally their synthesis in so called New Right. Next part of the thesis provided evidence for hypothesis on national level, where Klaus was minister of finance and prime minister and third part on international level with Klaus as president of Czech republic. The hypothesis is confirmed at the end by summarizing evidence, which arose from particular chapters.

This Diploma Thesis deals with obstructions within the legislative process of the Parliament of the Czech Republic, more precisely in hearings at the Lower House. The aim of the thesis is to describe the phenomenon of obstructions and their importance in the legislative process. In the beginning, the author establishes three basic research questions, which he then tries to answer through quantitative methods. Firstly, the author answers the question whether either site of the ideological spectrum tends to use the tactic of obstruction more often. Secondly, he inquires whether there are any differences between the obstructions of a right-wing or a left-wing party. Finally, the author aims to clarify if the long-established parties in the Chamber of Deputies have an advantage in the practice of obstructions and thus are more successful in it than new parties are. The text is divided into three separate chapters with a logical structure starting from theoretical themes and continuing with an empirical analysis. The first part, which is purely theoretical, is followed by a chapter dealing with the legislative process which can be considered as a transition between the theoretical and empirical parts. The following chapter is based on empiricism and analyses stenographic records and interviews with the representatives of political parties. The carried out analyses suggest that it is impossible to state clearly which site of the ideological spectrum tends to use the tactic of obstruction more often, as in the majority of cases parties using this tactic find themselves in the opposition. However, while obstructing, both left-wing and right-wing parties use almost identical tools. Ultimately, it can be stated that parties represented in the House of Deputies for a long period are not more successful in practicing obstructions than other parties, even though they use strategies that are more sophisticated.

The aim of this master thesis is to analyse how Czech political parties used social network to political communication before election in year 2013. The work tries to define the basic concepts of political marketing, political communication and new, modern forms of it associated with the Internet and social networks. In the analytical part I analyse Facebook profiles of selected parties. The work is complemented by scans of profiles, graphs and tables, which can help to understand the analysis. The analysis uses data from the annual reports of the parties, the publication of the Institute of Political Marketing, and most of its research interviews.

This diploma thesis is focused on the analysis of the political communication of two politicians in the Czech Republic: from the "ANO 2011" was chosen Andrej Babiš, and for the "SPD" was chosen, Tomio Okamura. The communication of selected politicians was examined on the social network "Facebook", which is the most commonly used social network among Czech politicians. The above-mentioned politicians use the new internet platforms relatively more than other politicians. Therefore, the author of this diploma thesis assumes that there will be in their communication present some new forms of political communication. Based on the defined criteria, which arose from the theoretical part of the thesis, a detailed analysis of the political communication of both politicians is performed and then compared. The political communication was examined based on the content of posts, the sound of shared posts, the form of the communication, the relevance of the shared messages, and the argumentation strategy. The shared posts were also assessed whether they are populist and if there are elements of personalization in the communication of Andrej Babiš and Tomio Okamura. This work aims to find out whether the elements defined above are used in the Facebook communication of the above-mentioned politicians.

The thesis describes the theory of agenda-setting together with methodology of agenda-setting research, relationship between politics and the media, and the media picture of drugs and its determinants, with a goal to create basis for analysis of political agenda-setting into the media (MF DNES, Právo) in the period of three months prior to the parliamentary elections in the Czech republic in the years 1996, 1998, 2002 and 2006. Framing of the drug issues in the media, related to politics, is identified in the qualitative part of the analysis. Proportions of frames in the media and the political discourse are then analysed quantitatively. The conclusions of the thesis are that politics sets the drug agenda to the media in the pre-election periods, which was supported by the comparision of media and politics framing of drug issues, but not supported by the comparision of pre-election media frames and non-election periods. The qualitative study also discovered that in three of four pre-election periods the drug issues were of great importace both to the media and the politics, as for the legislation process in 1996 and 1998 and as for an electoral campaign of one political party in 2006.

Political Rhetoric in Shakespeare's Drama Bc. Anna Malá MA Thesis Abstract This thesis focuses on political rhetoric in William Shakespeare's plays. It approaches History plays, Roman plays, and Tragedies in order to compare whether the rhetoric used differs among the genre in connection to the state system which it presents - Republic or Monarchy, with the intention to describe the difference. The main criteria for this description are the imagery and rhetorical strategies used in specific situation both by the ruler and by some of the subjects concerning the ruler.

The diploma thesis aims to analyze the political role of multinational business corporations in present globalized world. In this sense, the thesis focuses on the nature of the political role in terms of political theory and corporate social responsibility (CSR) theory and on explanation of possible reasons why corporations accept certain functions in fulfilling the so-called policy gaps or providing public goods. Another question that the work raises is where the legitimacy of corporations operating in the sphere of public policy stems. In the practical part, the thesis focuses on the activities of several multinational business corporations in the field of environment and the subsequent transformation of environmental policy at the global level.

The diploma thesis aims to analyze the political role of multinational business corporations in present globalized world. In this sense, the thesis focuses on the nature of the political role in terms of political theory and corporate social responsibility (CSR) theory and on explanation of possible reasons why corporations accept certain functions in fulfilling the so-called policy gaps or providing public goods. Another question that the work raises is where the legitimacy of corporations operating in the sphere of public policy stems. In the practical part, the thesis focuses on the activities of several multinational business corporations in the field of environment and the subsequent transformation of environmental policy at the global level.