Thesis: "Political marketing used in NC elections 2010" deals with the proximity of political marketing from two perspectives and the theoretical and practical. The theoretical part is clarified the concept of political marketing and its role in electoral campaigns, in brief are approximated social networks which are commonplace in political marketing. The practical part of which approximates the pre-election situation in Slovakia, the application of political marketing in the parliamentary elections in 2010 in the Slovak Republic, the election results for the subsequent assessment of the effectiveness of parties in the use of marketing resources.

This diploma thesis focuses on the analysis of the "phenomenon" of politicization of etnicity in Kenya, its impacts on temporary situation and future development of the country. Through the analysis of the sources and development of the phenomenon it makes an effort to explain the motives of the post-election violence in 2007 and review the temporary constitutional reform process focused on its impacts on political ethnization and minimalization of the social conflict. However for a long time, Kenya used to be perceived as a politically stable and prosperous African country, where many European tourists spent their holidays, the post-election violence in 2007 harshly damaged the positive international reputation of the country. Fortunately, an agreement between the two main presidential candidates was promptly reached and finally in August 2010 Kenyans peacefully passed the constitutional reform. There are doubts, whether they manage to reconcile the latent grievances of the past and settle ethnic conflicts of the Kenyan society to become a model to other multiethnical countries in Africa.

The thesis focuses on theoretical and empirical analysis of the New Regionalism trends that are further applied to the case of the European Union. Aim of the thesis is to explain the substance and features of New Regionalism in the world economy and confront them with the current state of integration in the European Union. The matter is whether the European Union, which has belonged to the most successful examples of regional integration, is strong and flexible tool of its member states to cope with changing conditions of the globalized world economy and whether it can aspire for a more substantial role in regional and global governance.

The thesis deals with the emergence of the Communist Party of Czechoslovakia and its development in the 1920s. The first part is devoted to the historical roots of the socialist movement in Austria-Hungary and the Czech lands and maps the birth of the Communist Party from the left wing of the Czechoslovak Social Democratic Workers' Party. Furthermore, the thesis focuses on the policy and internal development of the Communist Party in the 1920s in connection with its relationship to the Communist International. It also describes the most important events that influenced the party, individual congresses of the Communist Party of Czechoslovakia, their conclusions and in the context there is explained the strategic-tactical direction of the party. The thesis also monitors the development of communist agitation before the parliamentary elections of 1925 and 1929 and the results of these elections. The work uses specialized literature, protocols of individual congresses of the Communist Party of Czechoslovakia and articles from the period press. KEYWORDS Czechoslovakia, political party, communism, the Communist Party of Czechoslovakia, bolshevization

Práce je rozdělena na dvě části. První je věnována obecnému výkladu pojmu Public relations, historii, definici, principům a nástrojům PR. Z obecného výkladu se přechází na takové PR, které uskutečňují politické strany. Stěžejní pro DP je zpracování mediální analýzy, která monitoruje příspěvky o politických stranách v tisku a televizním vysílání. Ze zpracovyných výsledků analýzy jsou nakonec vyvozeny určité závěry.

První část diplomové práce bude věnována vymezení lidských práv včetně jejich klasifikace. Ve druhé části bude pojednáno o vývoji lidských práv a o současné úpravě těchto práv v rámci Organizace spojených národů, Rady Evropy a Evropské unie. Těžiště diplomové práce bude spočívat ve třetí části, ve které bude srovnávána úprava lidských práv v rámci Rady Evropy s katalogem lidských práv Evropské unie. Východiskem srovnání budou dva dokumenty Rady Evropy, a to Úmluva o ochraně lidských práv a základních svobod a Evropská sociální charta. Lidská práva obsažená v těchto dokumentech budou srovnávána zejména s lidskými právy zakotvenými v Chartě základních práv Evropské unie. Pro účely srovnání budou lidská práva rozdělena do tří skupin - na občanská a politická práva, sociální práva a ostatní práva. V poslední, čtvrté části, bude provedeno zhodnocení lidských práv v rámci Rady Evropy a Evrospké unie, a to včetně možné vymahatelnosti těchto práv.

This thesis proceeds with my bachelor's thesis Financing of Political Parties in Czech Republic. Party patronage is additional field of study of how political parties work in real life. We can analyze different factors while studying party patronage such as the overlap or intrusion of political parties in state administration, the way how patronage is practised and it's criteria, similarly to studying the way how party financing influences for example electoral outcomes. I will point out main theoretical approach to this relatively new field of studies and its methological foundations. I will devote a seprate chapter to a non-existing Law on Public Service and see whether this should be enacted or not.

The Taylor rule and its variants played a prominent role in the monetary policy discussion among theoreticians and practitioners for more almost two decades. The purpose of this thesis is to assess on the applicability of the simple instrument rules such as a classic Taylor's rule to the Czech economic environment which can be described as a small open economy with banking market specifically skewed by excess liquidity. The applicability is evaluated based on the variants of the Taylor rule and their effectiveness in describing the monetary policy of the central bank. The results of the models presented in this thesis are ambiguous. Traditional specification of the Taylor's rule is clearly unsuccessful in describing the behaviour of the Czech National Bank. However, if the models are altered to their historical variants containing only the information accessible at the time of decision making, their robustness and explanatory value increase significantly. Taking interest rate smoothing and exchange rate into consideration further improves the models. The policy behaviour of the Czech National Bank can be best described by the historical model with the one-year-ahead inflation prognosis, output gap, exchange rate and lagged target interest rate as explanatory variables. One of interesting results of this model is that the output gap does not play important role in the Czech National Bank decision making which is consistent with the opinions presented in the Czech National Bank Board Minutes.

Political communication plays a crucial role in politics. It justifies, it critizices, it promises and it explains. All those activities have one in common - they try to persuade. Politicians want to persuade us that their claims are truthful and morally right. At that, they can choose from a wide variety of means - from argumentation to manipulation. On the receiving end of the communication, there is a voter who can also choose from a wide variety of ways in which it is possible to accept those claims. Lest the democracy should fail, it is advisable to pay attention to those options.

This diploma thesis aims to describe the development of educational policy in the Czech Republic since the turn of the 20th and 21st centuries to 2017 and at the same time to compare the vision of educational policy in electoral programs of political groupings, which in 2017 won more than 5% of votes and thus exceeded the limit set by law for joining the Chamber of Deputies. The theoretical part focuses on the description of the development of educational policy from 1999 to 2017, in which it takes into account the political situation in the country and its impact on education policy. With the help of analysis and interviews, the research part seeks to compare the visions of the educational policy of political parties currently represented in the Chamber of Deputies. KEYWORDS election program, vision, educational policy, political parties