I studied the practical problems of agricultural products supply to selected catering facilities. The theoretical part describes the development of public catering, catering services and their classification. The chapter concerning the institutional catering systems focuses on the school and university catering facilities, including the recent legislative. The empirical part of the thesis was conducted using two approaches. In the qualitative part, I asked the directors of selected catering facilities several questions to find the potential differences between those facilities. Concurrently, I ran also a quantitative research using the questionnaires. This research targeted the exact demands of the boarders.

The aim of my work is to analyze the brand "Kvalitní potraviny z našeho regionu" and determine whether this brand has got the benefits its creator, Jednota České Budějovice. To achieve this goal, I chose a questionnaire survey and structured interview with marketing officer for Jednota, České Budějovice. In the first part of my work, I studied literature and current information about the issue. In this part I also contacted the Jednota, České Budějovice. In the practical part I implemented a questionnaire survey. The research I conducted in 13 stores Trefa in České Budějovice and Terno České Budějovice. To assess the hypotheses I also carried out price comparing and analysis of sales of foods involved in the project "Kvalitní potraviny z našeho regionu". In the end I suggested measures for Jednota, České Budějovice.

This Masters thesis deals with the topic of marketing communication. The first part of this thesis is devoted to the theory of marketing, marketing tools, marketing and promotion mix, marketing communication, e-commerce and STDC framework. In the following part of thesis are used the tools and analysis described in the theoretical part and applied on online grocery store Košík.cz. At first there is the application of situation analysis, then application of analysis of marketing mix, current marketing communication analysis and application of SWOT analysis. All points recognized in previous analysis are reconsidered and confirmed through survey and used in proposal of marketing communication based on marketing framework STDC.

The aim of this thesis is to determine the market value of the company WISSA, spol. s r.o. Methods used to calculate the value are free cash flow to the firm, from which the value of debt is subtracted, and free cash flow to the equity. Both methods are based on the financial plan forecasting years 2009-2013. Financial plan was made according to information from financial and strategic analysis which maps not only macro economical but also branch and firm factors.

The main objective of this thesis is to analyze the attitude of Czech consumers to online grocery shopping and to confirm or refute expected interest in this service. To accomplish this goal, I used the following methods - collection of secondary data (especially statistics related to Czech e-commerce and information about current food e-shops in the Czech Republic) and the results of a questionnaire survey. The thesis is divided into two parts - theoretical and practical. In the first chapter of the theoretical part I describe the development of electronic commerce in the world and in the Czech Republic as well, including basic models of e-commerce, its advantages and disadvantages or current trends. The second chapter is focused on customer behavior, customer segmentation and characteristic of Czech online customers. The practical part provides detailed information about the grocery e-shops in the Czech Republic (such as information concerning range of products, design of websites, registration of new customers or availability of services), the results of the questionnaire survey and recommendation for online grocery shops.

There has been a significant decline in instant food market. I investigate the determinants of demand for instant food in this thesis. Oligopoly market structure motivates me to investigate the demand for instant food produced by particular firm. I use yearly and quarterly scanner data for instant food sales on the retail market in Czech Republic in the empirical part of the thesis. The yearly data analysis finds healthy diet trend as a possible cause of instant food market decline. According to quarterly data analysis I find instant food as an inferior good with income elasticity -0,6295. Both these factors can affect stagnant or decreasing revenues of instant food producers. Analysis of demand for instant food produced by particular firm illustrates strong relation between demanded quantity of producer's instant food and prices of his own and competing production. This indicates that price increase is not an optimal strategy in order to stabilize revenues of instant food producer.

The aim of this thesis is to define the concepts of food quality and brand quality. The thesis provides an overview of the current status of the most important and famous quality brands in the food market in the Czech Republic. The thesis maps about the quality of food and the perception of quality brands for food among czech consumers via a questionnaire. Write recommendation for consumers and producers. Results showed that the most important factor when choosing food is flavor. The most famous brand of quality is Klasa. The results showed low consumer awareness of quality brands.

This thesis contains information about gluten free food market. It describes all main actors and also different types of business which can sell or manufacture gluten free food. Great emphasis is placed on understanding needs of "gluten free" customers identifying behavior which differentiate them inside this segment and also between regular customers. It also discovers opportunities and challenges on this market. Based on collected information it predicts possible future development.

Due to the liberalization of the international trade, there is an increase in food imports to the Czech Republic. However, many producers are not able to face this competition and are forced to end up their business. This leads to the decrease in the production of agricultural commodities and foodstuffs which also reduces the food self-sufficiency of the Czech Republic. Therefore the Ministry of Agriculture (MA) runs activities in order to promote domestic food and the competition "Regionální potravina" is one of those activities. The related campaigns are aimed at both the producers and consumers. The aims of this thesis are to find out how producers perceive the competition Regionální potravina and activities of the MA and whether producers observe that competition and activities of MA have some positive effects. Another aim is to find out whether consumers know the competition Regionální potravina and activities of MA, whether they buy this food and whether they prefer to buy Czech food. The theoretical part concerns especially marketing and legislation related to the promotion of domestic food. The practical part is based on a survey among producers and consumers. Based on the results of this survey, the recommendations for the Ministry of Agriculture are set out.

Purpose of the thesis was to find out and describe associations that are linked to the category of healthy food by consumers. Above all the aim was to identify, what represents healthy food for them and what other thoughts and themes are associated with healthy food by consumers. In-depth ZMET interviews were conducted to determine these associations. The findings and other issues related to the topic such as broader context and specifics of healthy food marketing are presented. The information mentioned can be used for marketing mix planning of companies in food industry. The research found out that healthy food is not perceived as special food category, but approach to the food consumption. Approach that takes into consideration what is good for the person in terms of health. For respondents healthy food represented mainly homemade dishes consisting quality, fresh, natural ingredients. According the respondents healthy eating is a way of eating respecting sum of principles. Main principles are variety and balance in the consumers diet.