The diploma thesis is concerned with private labels, their development, structure, positives and negatives of selling them and factors that have influence on consumer’s purchase decision process. The empirical part analyses profitability and sales of private brands of the ENAPO retail chain. It also compares products of private brands with retail labels. On the ground of economic analyzes and customer survey, there are suggested recommendations to increase the sales of private labels.

The main goal of this diploma thesis is to evaluate the shopping environment of the grocery stores with respect to the needs of older consumers and to propose measures that will lead to greater seniors´ satisfaction when food shopping. The thesis describes factors that are important for the older consumers when choosing a grocery store and other matters that are related to the purchase. For the purpose of the thesis quantitative research through questionnaire survey (n = 229) was conducted. The questionnaire survey was supplemented with in-depth interviews with seniors (n = 40) and retailers (n = 2) and observation in grocery stores. The data were being collected in March and April 2017. The recommendations focused mainly on improving services and comfort for seniors when food shopping.

(in English): The diploma thesis deals with the issue of local foods and analyses factors influencing the purchasing behavior of Czech consumers. The theoretical part focuses on the problems related to the definition of local food, relying on the three domains of proximity taxonomy as proposed by Eriksen (2013). It further examines the reasons of increased interest in local production, which include anti-globalization trends, environmental issues and other value changes in society. Significant foreign and Czech research of local production and Czech consumer behavior is presented. At the end of the theoretical part, selected theories suitable for explaining the purchasing behavior of local foods as well giving insight into the theoretical foundation and research of this thesis are described. This is primarily the Alphabet Theory (Zepeda & Deal, 2009), which is based on earlier theories of Value-Belief-Norm Theory (Stern et al., 1999) and Attitude-Behavior-Context Theory (Guagnano et al., 1995). The empirical part builds on the theoretical basis and provides an analysis of the Czech consumer based on qualitative semi-structured interviews as well as a quantitative survey representative of Czech population aged 18 to 65 years in terms of selected sociodemographic characteristics. They give insight...

My thesis is devoted to the influence of food retail units with an exclusive assortment on the territory of Prague 1 at the time of normalization, specifically in the 80s of the 20th century. All facilities which are mentioned in the thesis have been incorporated into the enterprise Potraviny Prague 1, and were somehow exceptional in its own way, whether it was a privilege in supplying compared to standard establishments, or the customers' demand for local delicacies. As the enterprise Potraviny Prague 1 was a direct superior of the member establishments and their important part, this thesis deals with its origin and history. Its inseparable part consists also in the mention of organized competitions, shows, and last but not least, I mention the awards, which ware granted to this enterprise. The fourth chapter focuses on the availability of the specialized range of products, their quality and the level of provided services, which is connected to overseeing the establishments by its parent organization. The methodology of this thesis uses both the scientific literature, the press of that time, and the interviews conducted using the method of oral history.

The aim of this dissertation is to create a business plan for an online e-shop with food. The main aim of this paper is to evaluate the success of this business idea. This work is divided into a theoretical and practical section. The theoretical part describes the characteristics of small and medium-sized entrepreneurial businesses, and their strengthens and weaknesses. Then it describes the reasons for setting up a business, a founder's budget, and the structure of a business plan. The practical part describes the business idea. It is divided into categories and chapters according to the theoretical part. There is a conclusion at the end of my dissertation work. I am summarizing results discovered during writing this work. And I am evaluating the success of the business idea.

This diploma thesis deals with the research the effect of the application of selenium as a fertilizer in the substrate mycelium of oyster mushroom (Pleurotus ostreatus) on the growth of this element in the dry state mushroom. Utilization of the cumulative mushrooms characteristic, i.e. the ability to cumulate into them the substance from the enviroment. The purpose of this experiment is the possibility of using the enriched oyster mushroom (Pleurotus ostreatus) on selenium as a potential functional food. The theoretical is focused on explaining the various terms of fungus, its composition, characteristics and effects on the human body, focusing mainly on oyster mushroom ( Pleurotus ostreatus). There is paid more attention to selenium, its form, function and its effect on the human body. The practical part of the thesis includes experimental results arising from the cultivation of oyster mushroom (Pleurotus ostreatus) on substrate, which is enriched with pentahydrate sodium selenite (Na2SeO3.5H2O) in various concentrations. Single samples are determinend by using mass spectrometry with inductively coupled plasma (ICP-MS , inductively coupled plasma mass spectrometry) after decomposition of the sample in a microwave system. The results are according to the individual selenium contents in the dry matter of oyster mushroom (Pleurotus ostreatus) presented in the recommended daily doses (DDD) for possible use as functional foods. Part of this thesis is also to research the influence of the concentration of selenium on the growth of mycelia of oyster mushroom (Pleurotus ostreatus).

This diploma thesis deals with issue of foreign direct investment (FDI) into agrarian sector in developing countries with focus on the concept of food security and right to food. Initial theoretical part of this paper provides a discussion of its core concepts: the food security, the right to food as well as FDI with related issues. The theoretical analysis is subsequently applied to the context of Zambia. Author's engagement in field research is presented with two case studies which address the resultant effects of FDI in land on the community level in Zambia.

Diploma thesis is focused on the genetically modified crops and their ethical aspects. At the beginning there were summarized existing findings about transgenic crops, biotechnologies and mechanisms of modification. Next step was the evaluation of legislation, which is valid not only for the Czech Republic but also for European Union. By the comparative method there were assessed positive and negative sides of a genetically modified food, which were followed by the questionnaire survey to find out a general awareness about GMO. The hypothesis was formulated that a genetically modified food is a solution of current food crisis. The hypothesis was confirmed, but with serious reservations. Results showed that GMO are perceived rather negatively and sceptically despite its indisputable advantages and a potential perceived in the Czech Republic and EU. This view is caused by not sufficiently conclusive scientific results concerning negative effect of this food on the human health.

This thesis deals with the expansion of environmental education and awareness in eco-center Trkmanka in Velké Pavlovice. As an extension option were chosen environmental education programs, which were created in collaboration with eco-center Trkmanka. The first program: "One of nature - human nature" leads to the realization that man is part of nature. Another program, "Ecology at home" deals with ecological households and friendly consumption. The last program: "We are what we eat?" this part of the environmental site acquaints students with food genetically modified organisms, organic food and FAIR TRADE. All educational programs have been proven many times in practice. In conclusion, it was proposed inclusion in tender environmental educational programs in eco-center Trkmanka

This diploma thesis is analysing the influence of packaging and labelling on the behaviour of gluten-free consumers. The research is focused on consumers in the age of 18-40 in the Czech Republic who frequently buy gluten-free products. The goal of this thesis is to create general marketing recommendations for creating and designing the packaging of gluten-free products in order to provide the best buying experience for the customers. Questionnaire survey, eye tracking and in-depth interviews were used as the research techniques to reach this goal.