The aim of the Master`s Thesis is analysis of detergents market on the Czech market with focus on Perwoll brand and prove or disprove the previously stated hypothesis together with the aid of the primary and secondary data from marketing research. After that it was proposed the recommendation for other brand marketing orientation. Under the terms of the analysis the thesis is looking into the consumer behaviour on the detergents market and its structure. The thesis is structured into three main parts. First part is theoretical and creates a background for the other parts. Second part primarily describes the detergents market, the structure and consumer perception. What is the brand awareness and what is the key factor during the buying decision process. Later on, it is looking into the Perwoll brand itself and its characteristics. The last part is the marketing research based on primary data and questionnaire research. In the end, the results of the research are summarized and potential solutions are made.

This master thesis studies environmental effects of a detergents' compactation project. The theoretical part describes negative environmental effects of detergents' use and foreign initiatives having successfully led to decrease of these effects. The analytical part evaluates the information campaign focused on customer behavior and detergent dosage through a market survey. Lower detergent consumption is a prerequisite of a decreased negative environmental impact. Market data showing real detergent consumption are compared to expected development. Results of the market survey and the market data analysis show that a change in consumer behavior was not sufficient; and therefore, the compactation project was not successful.

Punishment of community service and its performance Abstract The diploma thesis deals with basic aspects of community service in terms of Czech and foreign legal regulation, it deals with its development in time, statistical data, special regulation of criminal measures of publicly beneficial works imposed on juveniles and problematic aspects of existing legal regulation. The aim of the thesis is to define the status of the punishment of community service in the system of domestic and foreign law, to provide detailed information on the substantive and procedural law contained in the Criminal Code, Criminal Procedure Code and other supporting acts, to deal with problematic aspects and to mediate opinion of public, judges and probation officers. In cooperation with the probation officer and with the providers of community service I summarized the basic problematic aspects of the community service and considered their possible solution, which I summarize in the individual chapters. In terms of used methods the thesis uses a legal-analytical, legal-comparative, legal- descriptive approach, query model and statistical models. In addition to the introduction and conclusion, the thesis is divided into eleven chapters, which are further subdivided into subchapters. In the first two chapters I deal with terminology,...

The thesis deals with implementation of information system in a real company, according to the IPMA standard. The realized project ensures rationalization and automation of client enquiry processing in the company. A long-term benefit is in providing business contingency.

The thesis deals with analysis, design, implementation, testing and documentation of a web application. The purpose of the application is to make a theses management easier. An introductory part of the thesis contains summary of insufficient existing applications which were mostly created within theses of VŠE. Subsequently there are analyzed functional and non-functional system requirements in the thesis. Analysis of corporate applications, which may to help improve theses management, is included in the part too. Based on the analysis, it was decided, that it is necessary to develop a new system. For this reason, there is analysis and design of the system as a next part of the thesis. A user's guide and a programmer's guide are integral to the thesis because these parts describe the ways of utilization of application.

This Masters Thesis is focused on detergent market in the Czech Republic and its market segmentation. The goal of this thesis is to find differences and similarities between consumers and to uncover the segments which are internally homogeneous and externally heterogeneous, and to suggest a marketing approach for each segment. Theoretical part of this thesis is about theoretical explanation of the market segmentation process, different approaches to segmentation and methods of segmentation. There is also a description of the detergent market in the Czech Republic. The analytical part is focused on segmentation process itself. The segmentation is based on both primary and secondary data. The revealed segments are then described in detail. There is a suggested marketing approach how to effectively address each segment.

The first part of this diploma thesis deals with knowledge of chosen technological devices in water treatment plants gathered from Czech and foreign literature. The thesis continues by linking the information gathered to the water treatment plant in Švařec for which a plan to increase the sludge water volume reuse was researched and formed. Furthermore, financial assessment of this plan was completed.

Surfactans are synthetically made surface-active ingredients contained in washing and cleaning products. They decrease the surface tension and remove dirt. Surfactans can be divided into four basic classes: anionic, cationic, non-inonic and ampholitic. The most commonly used are the anionic ones. Thanks to the massive use they penetrate into waste water and can disturb the environment. This thesis is focused on the optimization methods and the determination of three anionic surfactants by capillary zone electrophoresis.

Master’s thesis deals with application of modern methods for analysis and decision-making for optimal supplier selection. There is specifically used a theory of fuzzy logic in the thesis. The goal of the thesis is creation of instrument, which can help a company with choosing the best building work supplier for prefabbed building reconstruction. This study will be used in practice.

This master’s thesis is focused on the use of project management in the construction of production hall. The theoretical part deals with methodics of project management that was applied for the project pre-study to be drawn up. The output of this paper is a set of concepts for the individual parts of the project plan describing the process and managing activities involved in the project.