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The aim of this study was trace the general tendence in the produce of headlines in the tabloid and serious press and their internet versions. The basis for this work was a sample of twelve newspaper headlines that came out in January and February 2013. There were drawn following conclusions on the basis of stylistic and pragmatic analysis and comparison of these titles. Analyzed subtitles are different designs and used language tools. The tabloid media is trying to attract potential readers, especially graphic design titles, while serious media put more accent on the content of the title message. The tabloid headlines have characteristic color caps and overhang headling to other cell components. Headlines of serious media are printed in black and stands on the site separately. One of the differences between tabloid headlines and serious media is their length - tabloid usually decide for shortes ones than the serious media. Basis subtitles should form a neutral literary language, yet there are presented present colloquial expressions in the headlines of tabloids and media. Tabloid headlines include expressive sign unlike the serious media headlines. Statements in the headlines are assertive and have interrogative and directive use. The tabloid media uses interrogative function in headlins more than the...

The thesis entitled "Pragmatic and stylistic analysis of the horoscopes in periodicals" deals with the horoscopes from linguistic point of view; the greatest attention is paied to the pragmatic and stylistic aspects. The goal of the thesis is to identify the typical features of horoscopes on the basis of pragmatic and stylistic analysis. The research material comprises of 1752 astrological predictions taken from sixteen different periodicals. The author and the recipient of horoscope are characterized in each chapter and selected attributes of the target group are studied in each chapter as well - age, gender, social roles and status. It is dealt with the intention of horoscopes; its impact on recipient and strategies used by authors of horoscopes are analyzed too. The thesis presents the way vocabulary and other language tools are used in horoscopes to communicate intention of their authors. The analysis also deals with themes of horoscopes.

This thesis deals with a pragmatic analysis of profiles of online dating service in Czech Republic. The main objective of this work is to interpret a form of profile presentation on an online dating site. The profiles are interpreted in terms of communication situation, of communication strategies, of the differences between male and female profiles and of the differences between different age profiles. Interpretation of the data is based on stylistic and pragmatic analysis of individual profiles of online dating service and on the percentage of relevant data. The theoretical part of the thesis defines research of the online dating services, existing theories and research of internet environment concerning the foundation of internet dating services, gender stereotypes in online dating, self-presentation online and choosing a partner. The theoretical part consists also of a summary of my own brief survey about people's attitudes to online dating services. The theoretical part of the thesis defines also the pragmatic exploration which constitutes the basis of pragmatic analysis. The basis of practical part of the thesis is stylistic analysis of the text parts of profiles and pragmatic analysis of text and visual part of profiles and the comparison of the percentage of relevant data. Results of the...

Un des domaines des sciences humaines qui s’est considérablement enrichi, ces dernières années, des théories de l’action est celui des sciences de l’éducation. Notre travail de thèse se situe dans cette orientation. Il porte sur l’analyse de l’agir de l’enseignant dans des classes d’anglais et de français, langues étrangères, appliquées dans le système scolaire Chypriote. Une lecture attentive des instructions officielles concernant l’enseignement de ces deux LE permet de relever un ensemble de finalités et d’objectifs qui renseignent sur ce qu’on pourrait considérer comme la méthodologie sous-jacente à l’enseignement/apprentissage des deux LE en question : l’Approche Communicative. Le but visé dans les deux enseignements est l’acquisition de compétences communicatives. Partant de cette constatation nous avons voulu de savoir comment est organisé et comment se réalise dans les faits l’enseignement communicatif scolaire de LE différentes, par des enseignants se référant à un même courant didactique ? Ce qui revient à dire que nous chercherons à répondre à la question de savoir de quelle manière des enseignants des LE différentes initient, organisent et font fonctionner les interactions en classe dans le cadre d’un enseignement communicatif de la LE? Ces préoccupations placent notre recherche dans le champ de la didactique descriptive. Nous voudrions analyser l’agir professoral suivant sa triple fonction, d’initiation et de maintien de l’interaction, de mise en scène des savoirs et d’organisation d’un espace d’enseignement/apprentissage communicatif des LE. Pour ce faire, nous aurons recours à deux méthodes d’analyse : une analyse pragmatique de l’activité didactique en classe et une analyse interactionnelle. Notons enfin que notre analyse se veut comparative. Elle procède davantage de la mise en évidence des pratiques et des conduites telles qu’elles apparaissent dans l’une et l’autre situation, en tenant compte des caractéristiques de chacune d’elles. / One of the fields of the social sciences which has been considerably influenced the last few years by the action theory, is that of the educational sciences. This thesis is in this direction. It focuses on the analysis of the teacher's action in English and French as Foreign Language classes, applied in the Cypriot educational system. A careful reading of the official instructions concerning the teaching of these two languages, can raise a set of aims and objectives that provide information about what could be considered as the underlying methodology in teaching/learning of both languages; the Communicative Approach. The aim in both courses is the acquisition of communication skills. Bearing this in mind the author wanted to know how communicative teaching of those two languages is organized and how realized by teachers referring to the same teaching/learning methodology. Consequently, the author seeks to answer the question of how teachers of those two languages initiate, organize and operate the classroom interaction in the context of communicative teaching of both these foreign languages. These concerns place our research in the field of descriptive didactics. The teacher's action is analyzed following its triple function: induction and maintenance of classroom interaction, creation of an ongoing learning environment and organization of communicative teaching. To this end, we use two methods of analysis: a pragmatic analysis of classroom didactic activity and an interaction analysis. Finally, it is noted that the analysis is intended to be comparative. It strives to the identify practices and behaviors as they appear in one or the other cases, taking into account the different characteristics of the teaching of each languages of the above.

В данной работе исследуются различные методы изучения процесса интерпретации, особое внимание уделено аспектам взаимодействия в интернет-коммуникации, таким как определение границ публичного и приватного. Также проведен когнитивно-прагматический анализ примеров сообщений и комментариев при использовании базовой концепции основанной на теории релевантности Дэна Спербера и Дейдры Уилсон. / This paper explores various methods for studying the process of interpretation, with special attention paid to aspects of interaction in Internet communications, such as defining the boundaries of public and private. A cognitive-pragmatic analysis of examples of messages and comments was also carried out using the basic concept based on the theory of relevance of Dan Sperber and Deirdre Wilson.

Qu'est-ce qui prédispose le Portugal, le Brésil, le Québec, et l'Indiana aux USA, à mettre en place des sites institutionnels des récits de vie comme les musées de la personne, contrairement en France, où des initiatives de ce genre relèvent de la vie privée ? Nous nous interrogeons sur la force que peuvent revêtir ces récits de vie vidéos et sur le choix de ces pays de les podcaster : s’agit-il de redonner la parole à toutes les générations, les rendre plus visibles ou audibles, dans le but de transmettre, de laisser des traces pour la postérité ? Quelle est la teneur des ces traces, et qu’est-ce qui s’opère dans l’interaction entre générations ? Nous recherchons à podcaster et étudier les traces sémiotiques, sémantiques, sémiologiques des récits de vie issus de ce réseau de sites « Musée de la personne » de ces 4 pays. Nous considérons que les traces de la mémoire vivante des récits présents sur des supports numériques ou audiovisuels, constituent un édifice aussi matériel qu’un musée dans un espace donné. Le récit de vie traduirait une immémorialité, « un mouvement permanent entre temps présent et temps passé, des informations ou des événements passés et présents marquent le dialogue présent ». Nous sommes en présence de normes nouvelles, mais surtout en présence de paradigmes successifs ou de mouvements paradoxaux de recontextualisation et de reconfiguration symbolique, au fur et à mesure que ces récits de vie se transmettent d’un citoyen à un autre. Ces récits et « ces pratiques mémorielles sont très vivants chez les Anglais et les Australiens ». Il nous semble que les récits de vie peuvent participer à la formation du lien social entre générations, entre citoyens nationaux et non nationaux. Ce lien social doit s’inscrire dans l'attention et la responsabilité portée et partagée entre ascendants et descendants. Ce programme d'attention aux générations s'appelle la « neguentropie ». Il s'agirait d'un programme éthique et responsable de l'attention portée à autrui, basé sur la générosité.Tous ces dispositifs d'attention, ces récits de vie doivent s’inscrire dans une « noopolitique » de la santé publique aussi bien physique que mentale. Il s'agit de prendre garde « aux déficits attentionnels et aux troubles intergénérationnels ». Un « psychopouvoir » devrait être mis en place par nos gouvernements au service « d'une politique industrielle des technologies de l'esprit ». / What predisposes Portugal, Brazil, Quebec, and Indiana in the USA, to set up institutional sites of “life stories” on supports (media) videos (like virtual museums), unlike in France, where such initiative remains private life? We will try to focus on the strength of life stories, and we will try to understand why countries chose to podcast them. Actually, do they use life stories in order to hand over to the rising generation, and to make them more visible and audible, so that life stories are passing on and leave prints forever (to let posterity)? Besides, what is the content of these prints, and what do they occur to the generations? Also, what about the interaction between them? In fact, we will try to podcast and study semiotic, semantic and semiological prints of life stories that we can find on the following websites, called “Museum of the person" which is suitable for the four countries that we have previously mentioned. It seems that life stories prints found in digital and audiovisual media, are like a material building, as real as a museum in a given and real place. Moreover, we have to say that a life story is like a "permanent movement between the past and the present” that influences the present dialogue. We are facing with such new standards, especially with successive paradigms or paradoxical movements of recontextualization and symbolic reconfiguration, every time that a life story is told from a citizen to another. Life stories and memory passing down generation to generation, are very common to English and Australian people. It truly seems that life stories prints are part of a social link between all the generations, and also between national and non-national citizens. This important social link takes part of aspecific care/ attention to memories and their responsibility that are shared between ascendants and descendants. This care program is called "neguentropy". It is an ethical and responsible program based of the attention to others, and generosity. All this plan of actions, relying on the attention of life stories, should be part of a”physical and mental public noopolitic health program”. The aim is to face attention deficit disorder and intergenerational discord. Finally, a "psychopower" should be set up by our governments in order to serve an “industrial policy of spirit mind technology”.