Resumé v anglickém jazyce This thesis is focused on the legal regulation of unfair competition, unfair commercial practices and on the misleading and unlawful comparative advertisement. The legal regulation was a subject of the major changes under the influence of European union's regulation. The thesis' aim is to analyse and describe the regulation, bring it closer and by using of the partial comparisons contemplate it with the Czech legal arrangements. The structure of the thesis is divided into the introduction, three consecutive chapters and final summary. The introduction chapter is mainly focused on the European's legal regulation version of Unfair Commercial Practices Directive and Misleading and Comparative Advertising Directive. Chapter is focused on consumer protection in English legal regulation prior to implementing of the new European law and further to the form of such implementing and harmonisation. Thesis' task to interpret the main legal regulations' fundamental alterations, which acts as starting basis for the part as follows. The crucial part is listed in the second part, which is divided into the two subchapters. The subchapters follows the directives legal regulation structure. The more extensive subchapter deals with the unfair commercial practices and its task is to interpret the...

This thesis deals with chosen problems of consumer protection, particularly with the problem of the presentation events. The main goal is to understand a principle of presentation events and why it is so successful among senior citizens and also to ascertain the approach of state authorities and public opinion. The aim of this thesis is the overall analysis of the issues of the presentation events on basis of applicable methods especially to ascertain the knowledge of the Czech public of their consumer?s rights and the public opinion on presentation events and also to examine thoroughly process of the direct promotion including practices which are used to manipulate customers and consequently to suggest ideas leading to the possible enhancement of the current situation.

Protection of business competition - Abuse of dominant position The main objective of this thesis is a comprehensive analysis of the term "abuse." In a wider complex, thesis deals with a question of the present aim and prevailing method of application of provision 102 TFEU in order to find out whether and if yes, to what extent is current approach compatible with the modernization process of the application of article 102 TFEU declared by the Commission. Thesis deals with a question whether decisional practise is capable to react on a challenge made by so called new economy sector. Thesis consists of five substantial chapters. The first chapter sums up historical development of the 102 prohibition in Europe and USA law with a particular focus on the objective behind the text of the relevant provisions and decisions and its changes in time. The second chapter zooms to modernization process in relation to Art. 102. The central chapter analyses in detail the features of the general definition of an abuse arising from the decision of Hoffmann-La Roche, namely: i) a special responsibility of the undertaking; ii) the objective nature of the abuse and the effect of conduct on competition; iii) competition on the merits. An analysis of the concept of anticompetitive foreclosure follows. The concept of...

Legal rules protecting the economic competition against abusive pricing practices are traditionally part of the public branch of competition law. Sensitive drafting of the law by legislator or the prudence of law interpretation by the competition authority or the court in the specific case predetermines the companies` willingness to develop dynamically on the relevant market. Legislation of the poor quality prospectively misleading decisional practice can lead in two extreme situations; on one side unlimited freedom for the dominant company, on the other side unfounded and excessive sanctions, which distract the companies` ambitions to achieve excellence. The topic - The Protection of Economic Competition with Special Regard to Pricing - is dealt in five chapters of the thesis. The aim of the paper is to analyze substantial components in each price form of abuse, solve the relevant questions of law with regard to case study concerning both the European and the Czech context and consider where the development of this law field currently results in. The methodology is mainly based on the comparative and critical research of the decisional practice. Chapter One surveys predatory pricing. It contains passage on the price-costs test, which is the major issue also for the following chapters of the study....

In my graduation thesis I established a goal to discover most frequent unfair practises, which can come across a czech consumer. To accomplish this goal I've choosed following process. At first I made an enquiry between Organisations for consumer's protection and I visited frequently one of them. Also I get together all literary and virtual sources. Afterthan I made a part of Unfair practises in use, based on the informations from my enquiry and my visitation of Prague's office. In this part I tried to mention as many cosumer's problems as possible. Than I wanted to present possibilities of consumer's defence. Ther are two possibilities. The first is coming from civil law and it is included in the part of Judicature. The second possibility is from statutory law which is mentioned in the part of Activity of supervisor authority. When working on these practical parts I realised many possibilities how to make better the consumer's situation in Czech republic. These proposals I got into the final part of my work. At the end there was no more then to do theoretical or general part. This one was made on the basis of allready existing publications and articles. The real end was the introduction, where I highlighted my goal and I tried to mention problems included in my final thesis.

This Master Thesis aims to provide a clear overview about corporate communication practices and importance of a common corporate language in the multinational corporation with diversified portfolio of employees. Theoretical part introduces theoretical background which are further applied into practices in the practical part of the paper. This academic paper critically looks at a practices within a particular multinational corporation and its practical application which influences efficiency at the work place.

Thesis title: Aggressive business practices in competition This thesis deals with an analysis of aggressive business practices within competition, focusing on aggressive business practices in relation to other competitors, i.e. B2B relations. The thesis is divided into four chapters with an unnumbered introduction and conclusion. The most crucial part of the thesis can be found in the second and third chapter. The first chapter introduces reader to the issue of unfair competition. In particular, the chapter deals with the analysis of the general clause, as the key provision within the private law framework of unfair competition. Above mentioned is the reason of a brief historical development of this provision being also included in this chapter. Furthermore, the chapter considers the adaptation of unfair competition among the European Union. The second chapter deals with the analysis of the factual phenomena of aggressive business practices, namely denigration (section 2984), unlawful comparative advertising (section 2980) and breach of trade secrets (section 2985), considering the newly adopted directive on the protection of undisclosed know-how and business information (trade secrets). The chapter also incorporates relevant case law. Third chapter deals with aggressive business practices...

The aim of the diploma thesis is to provide a set of recommendations for the manufacturers and distributors of the human pharmaceuticals to avoid a creation of an advertisement that violates the law. To achieve this goal the thesis will be divided into 2 parts: theoretical and practical part. The theoretical overview will cover definitions of human pharmaceuticals, the advertising and it will provide a summary of the legal regulations of the advertising on the human pharmaceuti-cals from the point of view of the public and private law in the European Union and in the Czech Republic. The practical part is divided into analysis of case laws, decisions of the supervision institutions and on the results of a questionnaire, which focuses on the sensitivity on the advertising on the human pharmaceutical and its regulation.

European law against unfair competition This diploma thesis deals with the regulation of European law against unfair competition in the Directive on unfair commercial practices as well as in the Directive concerning misleading and comparative advertising. The aim of this thesis is to provide a comprehensive explanation of the areas of the law against unfair competition regulated by these directives with regard to relevant jurisprudence of the Court of Justice of the European Union, another objective is to evaluate the success of transposition of this regulation into czech national law. After the introductary part, the thesis is diveded into six chapters. The first chapter briefly defines the status of the law against unfair competition in the legal system, interprets the basic terms and describes the role of the Court of Justice of the European Union. The second chapter is dedicated to the evolution of the law against unfair competition at the level of European Union. The third chapter is dedicated to misleading advertising and its regulation by the Directive concerning misleading and comparative advertising, the fourth chapter is dedicated to comparative advertising regulated by the same directive. The fifth chapter deals with unfair commercial practices in business to consumer relations regulated...

Resumé Community Law Against Unfair Competition The purpose of my thesis is to analyze the European legislation on unfair competition, its application by Court of Justice of the European Union (hereinafter referred to as "CJ EU") and its implementation into Czech law. The thesis is composed of six chapters. Chapter One is dedicated to the general explanation and description of the unfair competition and its subjects. Chapter Two examines the background and evolution of the harmonization process on unfair competition on European level and summarizes present applicable directives. It also provides a brief note on respective Czech regulation in which these European directives were implemented. Chapter Three is dedicated to the subject of misleading advertising as defined by the Directive 2006/114/EC. The first part of this chapter provides a description of misleading advertising, second part illustrates the approach of CJ EU in its decisions. Third part is concerned with the Czech regulation of misleading advertising while it can be concluded that Czech regulation is sufficient according to required European standard without further need of implementation. Chapter Four is concerned with the comparative advertising and is subdivided into three main parts. Its first part contains a summary of conditions under...