Bakgrund: Det har skett stora förändringar i tidningsbranschen vad gäller flerkanalspublicering och omstruktureringar. Tidningarnas huvudsakliga intäktskällor är från prenumerationer och annonsförsäljning. På grund av flerkanalspubliceringen råder en trend av vikande läsning i den tryckta tidningen. Forskningsfråga: Hur har intäktskällorna hos lokala tidningar i Västra Götaland påverkats av de förändringar som skett i branschen angående flerkanalspubliceringen samt nya ägarförhållanden? Syfte: Syftet är att genom en kvalitativ metod redogöra för hur lokala tidningar i Västra Götaland har påverkats av flerkanalspublicering och omstruktureringar i organisationerna vad gäller intäkter från annonser och prenumerationer. Metod: Vår studie är gjord genom en kvalitativ metod bestående av semistrukturerade intervjuer som har genomförts med åtta representanter från fyra olika tidningsorganisationer i Västra Götaland. Teoretisk referensram: Vår teoretiska referensram består av förändringar av arbetsprocesser inom organisationer, kopplat samman med en modell av mediekonvergens. Empiri: Här presenteras den empiri våra åtta intervjuer har gett oss under rubrikerna intäkter, flerkanalspublicering, mediekonvergens samt framgångsfaktorer. Analys: Analysen består av vår tolkning av det empiriska materialet från våra intervjuer med hjälp av vår teoretiska referensram, och är uppbyggt med samma rubriker som empirikapitlet. Slutsats: Här för vi en diskussion kring hur den lokala tidningsbranschens intäktskällor påverkats av digitaliseringen av nyheter. En viktig slutsats är; för att generera intäkter krävs att de satsar på de lokala nyheterna, som andra större konkurrerande kanaler inte fokuserar på. / Background: There have been major changes in the newspaper industry in terms of multi-channel publishing and restructuring. Their main sources of income are from subscriptions and advertising sales. Because of the multi-channel publishing there is a trend of declining reading the printed newspaper. Research question: How has the income sources of local newspapers in Västra Götaland been affected by the changes in the branch regarding multi-channel publishing and new ownership? Purpose: The purpose is, through a qualitative approach to explain how local newspapers in Västra Götaland have been affected by the multi-channel publishing and restructuring of organizations in terms of revenues from ads and subscriptions. Method: Our study is made through a qualitative approach consisting of semi-structured interviews that have been conducted with eight representatives from four different newspaper organizations in Västra Götaland. Theory: Our theoretical framework consists of changes in the newspaper branch, linked together with a model of media convergence. Empiricism: Here we present the empirical results our eight interviews have given us under the titles income, multi-channel publishing, media convergence and factors for success. Analysis: The analysis involves our interpretation of the empirical material from our interviews with the help of our theoretical framework, and is built with the same titles as the empirical chapter. Conclusion: Here we discuss how the revenue sources of the local newspaper industry are affected by the digitalization of the news. An important conclusion is that in order to generate revenue it’s needed to invest in the local news that other major competing channels are not focusing on.

The aim of my thesis is to study the release and the project of Litografiskt Allehanda, an art magazine covering contemporary Swedish art and artists, published from 1859 to 1865. My purpose is to look at the choice of the published material for Litografiskt Allehanda, the influence the contributing artists, how the work with advertisement and subscriptions was made and if it fulfilled its own purpose. Through a social and communicative perspective I am studying the relations between the different actors like the publicists, the artists, the subscribers and also the interaction between the lithographs and the texts.  Litografiskt Allehanda was the first successful lithographic work produced in Sweden, and the release lasted for six years. The printer and lithographer Axel Jacob Salmson, who was the founder of the magazine, led the printing work for two years before Sigfrid Flodin, a bookseller, took over and continued the work for another four years. The idea with Litografiskt Allehanda was to reach out to people all over Sweden and give everyone an opportunity to enjoy art, something that usually was exclusively for the upper class in the big cities. The analysis shows that there were people in smaller cities that subscribed to the magazine and also that the amount increased every year. Every volume contained 48 lithographic posters with a diversity of genres, from portraits and landscapes to some with more ethnographic character and ancient Nordic motives. The content became more Swedish with every year and letters show that the participating artists had quite a big influence over the published material. Every poster was accompanied by a text, which didn’t necessary had anything to do with the image, but was meant to create some entertainment for the reader. Some of these essays were written by special authors, while some were written by the artists themselves. Even if Litografiskt Allehanda is mentioned in almost every reference as being of great importance for the development of lithography and its proliferation in Sweden, there is nothing written that is just about the magazine.