Depuis un siècle, l'aménagement intensif du territoire français, sans prise en compte du patrimoine archéologique a entrainé la destruction irréversible d'un nombre incalculable de sites. Aujourd'hui ce processus est ralenti. La restructuration du cœur historique des villes et les grands projets de développement local sont accompagnés par les archéologues. Ils favorisent ainsi un renouvellement sans précédent de la connaissance de notre histoire. C'est une chance et une révolution qu'il faut mener de front avec la profonde mutation des sources médiatiques. L'archéologie est tributaire des médias même si elle a parfois du mal à s'adapter à la contrainte de « l'immédiat ». Car ils influencent les opinions surtout en matière culturelle, hiérarchisent les événements de l'actualité mettant l'accent sur certains et en laissant d'autres dans l'ombre. La subjectivité est grande et les médias de référence (presse nationale quotidienne et télévision) donnent le ton, définissent la tendance. Ces derniers sont furtivement suivis par la presse locale qui cherche à mettre les faits à la portée de leur lectorat. La porte qui s'ouvre avec l'audiovisuel et surtout le réseau tentaculaire et infini du web oblige les archéologues à repenser le cadrage de l'information. L'identité, les origines, le patrimoine universel, la bataille des idées et des cultures peuvent aussi passionner d'autres publics sur internet avec d'autres réseaux que les sources classiques et canalisées. Les comportement des trois protagonistes de ce sujet ; archéologues, journalistes et publics ont ici été étudiés à partir d'un corpus d'articles, d'entretiens et d'études d'opinion. / Since a century, the intensive development of the French territory, without consideration of the archaeological heritage, has driven to the irreversible destruction of an incalculable number of sites. Today this process is slowed down. The restructuring of the historic heart of cities and importants projects of local planning are accompanied by the archaeologists. They unprecedented remodelled the knowledge of our history. It is a luck and a révolution which need to be manage with the profound transformation of the media. Archaeology need media even if it's sometimes difficult to adapt it at the constraint of the quickness which is neccessary in the word's information. Because media influence the opinions especially in cultural field, organize into a hierarchy the events of the current, emphasizing some and leaving the others in the shadow. The subjectivity is important and the reference media (daily national press and television) set the tone, define the tendency. These last ones are followed in by the local press which tries to put the facts within the reach of their readership. The door which opens, with the broadcasting and especially the tentacular and infinite network of Web, oblige the archaeologists to rethink the centring of the information. Identity, origins, universal heritage, battle of the ideas and cultures, can fascinate as well an other public on the Internet.

O interesse desta dissertação é compartilhar a experiência em extroverter as chaves de conhecimento voltadas ao patrimônio cultural em geral, e o arqueológico em específico, no contexto do licenciamento ambiental na Amazônia. O que se pretende neste trabalho é esboçar uma etnografia do contrato, avaliando as relações interpessoais, as mudanças sócio-econômicas, as reciprocidades e conflitos envolvidos nesse cenário. Ao mesmo tempo, é intenção avaliar a efetividade das ações compartilhadas junto com a comunidade de Juruti, apontando seus alcances e limites. Interessa avaliar em cada ação o objetivo, seqüência e conseqüência, sempre calcada na realidade local e na perspectiva de contribuir para atitudes sociais colaborativas. Cabe apontar a multiplicidade de coletivos que se confrontam nesse campo do licenciamento ambiental: demandas, interesses e perspectivas variados colaboram e rivalizam entre si, dentro e fora de cada coletivo. Esse cenário favorece a fricção entre os coletivos, que se atualizam e transmudam, em um dinâmico amadurecimento político. A imagem do caleidoscópio descreve de maneira muito feliz o dinamismo e brilho desses coletivos na sua relação política, em geral, e com nosso programa de educação patrimonial, em específico; e esse é o foco do presente trabalho. / The main point of this dissertation is to share an experience of extend the keys of knowledge related with cultural heritage in general and the archaeological heritage in specifically; under the context of environmental license at Amazonia. The intended is to do a groundwork ethnography of archaeology contract, evaluating the interpersonal relationships, social economics changes, the reciprocities and conflicts involved in this scene. It is also to measure the efficacy of actions shared with Juruti community, showing limits and achievements. The objective, sequence and consequence of those actions will be evaluated, always in local reality, to be helpful for social collaborative attitudes. It should be noted the multiplicity of collective are face-to-face with demands and interests, in the environmental license field, so the different perspectives of this collectives make them help and clash each other and themselves. This atmosphere helps the friction between the collective, which are updated and modified, in a dynamic political maturity process. The kaleidoscope image describe in the very happy way the bright of these collectives in his political relation in general, and in our education heritage program in specifically, whose is the focus of this work.

O interesse desta dissertação é compartilhar a experiência em extroverter as chaves de conhecimento voltadas ao patrimônio cultural em geral, e o arqueológico em específico, no contexto do licenciamento ambiental na Amazônia. O que se pretende neste trabalho é esboçar uma etnografia do contrato, avaliando as relações interpessoais, as mudanças sócio-econômicas, as reciprocidades e conflitos envolvidos nesse cenário. Ao mesmo tempo, é intenção avaliar a efetividade das ações compartilhadas junto com a comunidade de Juruti, apontando seus alcances e limites. Interessa avaliar em cada ação o objetivo, seqüência e conseqüência, sempre calcada na realidade local e na perspectiva de contribuir para atitudes sociais colaborativas. Cabe apontar a multiplicidade de coletivos que se confrontam nesse campo do licenciamento ambiental: demandas, interesses e perspectivas variados colaboram e rivalizam entre si, dentro e fora de cada coletivo. Esse cenário favorece a fricção entre os coletivos, que se atualizam e transmudam, em um dinâmico amadurecimento político. A imagem do caleidoscópio descreve de maneira muito feliz o dinamismo e brilho desses coletivos na sua relação política, em geral, e com nosso programa de educação patrimonial, em específico; e esse é o foco do presente trabalho. / The main point of this dissertation is to share an experience of extend the keys of knowledge related with cultural heritage in general and the archaeological heritage in specifically; under the context of environmental license at Amazonia. The intended is to do a groundwork ethnography of archaeology contract, evaluating the interpersonal relationships, social economics changes, the reciprocities and conflicts involved in this scene. It is also to measure the efficacy of actions shared with Juruti community, showing limits and achievements. The objective, sequence and consequence of those actions will be evaluated, always in local reality, to be helpful for social collaborative attitudes. It should be noted the multiplicity of collective are face-to-face with demands and interests, in the environmental license field, so the different perspectives of this collectives make them help and clash each other and themselves. This atmosphere helps the friction between the collective, which are updated and modified, in a dynamic political maturity process. The kaleidoscope image describe in the very happy way the bright of these collectives in his political relation in general, and in our education heritage program in specifically, whose is the focus of this work.