Master´s thesis analyzes problems associated with the marketing management of a business company. It suggests the marketing management´s strategy which, if respectfully followed, would lead to better company propagation and distribution and at the same time to a stronger market position and to a riddance of the weaker competition.

This study provides the strategies that can be implemented to promote the agricultural sector in KwaZulu-Natal and the theory behind economic development, as well as the importance of trade and export growth. There are restrictions in terms of trade and it is important that these are addressed before making a decision to choose a viable, potential and realistic country to export to. This study is aimed answer the research question if agriculture can be seen as a primary export sector in KwaZulu-Natal. Furthermore, this study includes background on the KwaZulu-Natal Province and mainly focus on the indicators such as GDP, employment, health issues and other indicators that will indicate that this province is of importance in South Africa in terms of the agricultural sector. This study uses SARS data to analyse and calculate the Revealed Comparative Advantage (RCA) of all agricultural products of the province. This is done to identify if there is a comparative advantage in the products studied in this study. The products of KwaZulu-Natal also show that this province’s agriculture can be seen as a primary export sector and that this sector is a major contribution to South Africa’s GDP and development. This study uses the Decision Support Model (DSM) to compare the results from the Revealed Comparative Advantage to identify the products and sectors which have the most export potential in the international market. This study reveals that the agricultural products and industries in KwaZulu-Natal with the highest overall export potential are chocolate and cocoa preps, refined soybean oil, and leather products as the three top performers among agricultural products and have the most export potential in the province. Concluding remarks are based on the findings made throughout the study. / Thesis (MCom (International Trade))--North-West University, Potchefstroom Campus, 2012

This study provides the strategies that can be implemented to promote the agricultural sector in KwaZulu-Natal and the theory behind economic development, as well as the importance of trade and export growth. There are restrictions in terms of trade and it is important that these are addressed before making a decision to choose a viable, potential and realistic country to export to. This study is aimed answer the research question if agriculture can be seen as a primary export sector in KwaZulu-Natal. Furthermore, this study includes background on the KwaZulu-Natal Province and mainly focus on the indicators such as GDP, employment, health issues and other indicators that will indicate that this province is of importance in South Africa in terms of the agricultural sector. This study uses SARS data to analyse and calculate the Revealed Comparative Advantage (RCA) of all agricultural products of the province. This is done to identify if there is a comparative advantage in the products studied in this study. The products of KwaZulu-Natal also show that this province’s agriculture can be seen as a primary export sector and that this sector is a major contribution to South Africa’s GDP and development. This study uses the Decision Support Model (DSM) to compare the results from the Revealed Comparative Advantage to identify the products and sectors which have the most export potential in the international market. This study reveals that the agricultural products and industries in KwaZulu-Natal with the highest overall export potential are chocolate and cocoa preps, refined soybean oil, and leather products as the three top performers among agricultural products and have the most export potential in the province. Concluding remarks are based on the findings made throughout the study. / Thesis (MCom (International Trade))--North-West University, Potchefstroom Campus, 2012

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The contribution of this thesis is to build a small macro-econometric model of the Namibian economy, which demonstrates that there is significant statistical support for the hypothesis that there is a contemporaneous relationship between real wage, productivity, unemployment and interest rates in Namibia. This phenomenon has not yet been exploited using macro-econometric modelling, and thus, represents a significant contribution to modelling literature in Namibia. The determination of the sources of unemployment also receives special attention given that high unemployment is a chronic problem in Namibia. All models specified and estimated in the study use the SVAR methodology for the period 1980 to 2013. The study develops a small macro-econometric model using three modular experiments, which include, a basic model, models that separately append demand and exchange rate channels variables to the basic model, and the specification of a small macro-econometric model. The ultimate aim is to find out if monetary policy plays a role in influencing labour market and nominal variables. The hypothesis that the basic real wage, productivity, unemployment rate and interest rate system can be estimated simultaneously is validated. Further, demand and exchange rate channels variables are found to have important additional information, which explains the monetary transmission process, and that shocks to labour market variables affect monetary policy in Namibia. The results also show that the demand channel (import prices and bank credit to the private sector) and the exchange rate channel (nominal exchange rate) variables have important additional information, which affects monetary transmission process in Namibia, which justifies their inclusion in the small macro-econometric model. In addition, shocks to the import price and exchange rate in the macro-econometric model significantly affect labour market variables. However, shocks to bank credit only partially perform as expected, implying that its results need to be considered cautiously. The study further finds that tight monetary policy shocks significantly affect real and nominal variables in Namibia. The results also show that shocks to all variables in the unemployment model significantly affect unemployment, suggesting that the hysteresis assumption is corroborated. This implies that long run aggregate demand is non-neutral in Namibia. / Economics / D. Litt. et Phil. (Economics)

The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.

Text in Afrikaans / Summaries in Afrikaans and English / Miljoene mense ervaar voedselonsekerheid en een uit elke 50 hanger mense is woonagtig in Suid­ Afrika. Daar is genoeg voedsel op ons planeet om elke mens van 'n voldoende voorraad voedsel te verseker; dit waarborg egter nie voedselsekuriteit aan almal nie. Dit is die voedselparadoks: ondanks globale surplusproduksie van voedsel, ly miljoene mense wereldwyd aan wanvoeding en honger, maar veral in die ontwikkelende lande. Suid-Afrika is geen uitsondering nie en ten spyte van selfvoorsiening in voedsel, balanseer die voedselgelykstelling nie. Daar bestaan 'n ekstreme gaping tussen die produksie en verbruik van voedsel. Gevolglik is die probleem wat nagevors is in hierdie studie die gebrek aan voedselsekuriteit binne 'n wereldkonteks met voedselsurplusse en hoe dit reflekteer in Suid-Afrika. Teen hierdie agtergrond is daar 'n studie gedoen van die oorsake van voedselonsekerheid en die teoriee en verduidelikings van hongersnood. Die fokus van hierdie navorsingstudie is drieledig van aard. Eerstens fokus dit op 'n konseptuele ondersoek na hanger, armoede, voedselsekuriteit en hongersnood in Afrika. Tweedens is ondersoek ingestel na die oorsake vir die gebrek aan voedselsekuriteit in Afrika. Derdens is daar gefokus op Suid-Afrika en is 'n ondersoek gedoen na die voorkoms van hanger, wanvoeding, armoede en die nasionale konteks van voedselsekuriteit met die doel om vraagstukke daaromheen te identifiseer. Daar is bevind dat voedselsekuriteit bepaal word deur die beskikbaarheid van voedsel (aanbod) en die vermoe van mense om dit te bekom (aanvraag). Dit blyk dat die ontwikkelingsproses, regeringsbeleid, ekologiese omgewing en tegnologie, wetenskap en navorsing 'n direkte invloed het op die voedselsekuriteit van mense, en dat Suid-Afrika nie verskil van ander Afrikalande in hierdie verband nie. Hoewel Suid-Afrika voedselselfvoorsiening bereik het, ly miljoene mense honger weens armoede en die gebrek aan aansprake wat bydra tot 'n gebrek aan voedselsekuriteit. Die studie toon dat die Suid-Afrikaanse regering verskeie beleidsmaatreels in plek het ter bevordering van voedselsekuriteit, maar dat dit nie in die praktyk verwesenlik word nie. / Millions of people in the world experience food insecurity and one out ofevery 50 hungry people lives in South Africa. There is enough food on our planet to assure every person of an adequate supply of food; however, this does not guarantee food security for all. This is the food paradox: despite a global surplus production of food, millions of people experience malnutrition and hunger all over the world, but especially in the developing countries. South Africa is no exception and despite self-sufficiency in food, the food equation is not balanced. An extreme gap exists between the production and consumption of food. Consequently, the problem researched in this study is the lack of food security in a world context with surplus food and how this is reflected in South Africa. Against this background a study was undertaken of the causes of food insecurity and the theories and explanations of famine. The focus of this research study is threefold. Firstly it focuses on a conceptual enquiry intohunger, poverty, food security and famine in Africa. Secondly there is an enquiry into the causes of the lack of food security in Africa. Thirdly it focuses on South Africa and an enquiry is done into the incidence of hunger, malnutrition and poverty, and into the national context of food security with the aim of identifying relevant problems in food security. It was found that food security is determined by the availability of food (supply) and the capability of people to obtain it (demand). It appears that the development process, government policy, ecological environment and technology, science and research directly affect the food security of people, and that South Africa does not differ from other African countries in this regard. Although South Africa has achieved food self-sufficiency, millions of people experience hunger because of poverty and the lack of entitlements. The study shows that the South African government has various policy measures for the promotion of food security in place, but that food security does not materialise in practice. / Development Studies / D.Litt. et Phil. (Ontwikkelingsadministrasie)

Text in Afrikaans / Summaries in Afrikaans and English / Miljoene mense ervaar voedselonsekerheid en een uit elke 50 hanger mense is woonagtig in Suid­ Afrika. Daar is genoeg voedsel op ons planeet om elke mens van 'n voldoende voorraad voedsel te verseker; dit waarborg egter nie voedselsekuriteit aan almal nie. Dit is die voedselparadoks: ondanks globale surplusproduksie van voedsel, ly miljoene mense wereldwyd aan wanvoeding en honger, maar veral in die ontwikkelende lande. Suid-Afrika is geen uitsondering nie en ten spyte van selfvoorsiening in voedsel, balanseer die voedselgelykstelling nie. Daar bestaan 'n ekstreme gaping tussen die produksie en verbruik van voedsel. Gevolglik is die probleem wat nagevors is in hierdie studie die gebrek aan voedselsekuriteit binne 'n wereldkonteks met voedselsurplusse en hoe dit reflekteer in Suid-Afrika. Teen hierdie agtergrond is daar 'n studie gedoen van die oorsake van voedselonsekerheid en die teoriee en verduidelikings van hongersnood. Die fokus van hierdie navorsingstudie is drieledig van aard. Eerstens fokus dit op 'n konseptuele ondersoek na hanger, armoede, voedselsekuriteit en hongersnood in Afrika. Tweedens is ondersoek ingestel na die oorsake vir die gebrek aan voedselsekuriteit in Afrika. Derdens is daar gefokus op Suid-Afrika en is 'n ondersoek gedoen na die voorkoms van hanger, wanvoeding, armoede en die nasionale konteks van voedselsekuriteit met die doel om vraagstukke daaromheen te identifiseer. Daar is bevind dat voedselsekuriteit bepaal word deur die beskikbaarheid van voedsel (aanbod) en die vermoe van mense om dit te bekom (aanvraag). Dit blyk dat die ontwikkelingsproses, regeringsbeleid, ekologiese omgewing en tegnologie, wetenskap en navorsing 'n direkte invloed het op die voedselsekuriteit van mense, en dat Suid-Afrika nie verskil van ander Afrikalande in hierdie verband nie. Hoewel Suid-Afrika voedselselfvoorsiening bereik het, ly miljoene mense honger weens armoede en die gebrek aan aansprake wat bydra tot 'n gebrek aan voedselsekuriteit. Die studie toon dat die Suid-Afrikaanse regering verskeie beleidsmaatreels in plek het ter bevordering van voedselsekuriteit, maar dat dit nie in die praktyk verwesenlik word nie. / Millions of people in the world experience food insecurity and one out ofevery 50 hungry people lives in South Africa. There is enough food on our planet to assure every person of an adequate supply of food; however, this does not guarantee food security for all. This is the food paradox: despite a global surplus production of food, millions of people experience malnutrition and hunger all over the world, but especially in the developing countries. South Africa is no exception and despite self-sufficiency in food, the food equation is not balanced. An extreme gap exists between the production and consumption of food. Consequently, the problem researched in this study is the lack of food security in a world context with surplus food and how this is reflected in South Africa. Against this background a study was undertaken of the causes of food insecurity and the theories and explanations of famine. The focus of this research study is threefold. Firstly it focuses on a conceptual enquiry intohunger, poverty, food security and famine in Africa. Secondly there is an enquiry into the causes of the lack of food security in Africa. Thirdly it focuses on South Africa and an enquiry is done into the incidence of hunger, malnutrition and poverty, and into the national context of food security with the aim of identifying relevant problems in food security. It was found that food security is determined by the availability of food (supply) and the capability of people to obtain it (demand). It appears that the development process, government policy, ecological environment and technology, science and research directly affect the food security of people, and that South Africa does not differ from other African countries in this regard. Although South Africa has achieved food self-sufficiency, millions of people experience hunger because of poverty and the lack of entitlements. The study shows that the South African government has various policy measures for the promotion of food security in place, but that food security does not materialise in practice. / Development Studies / D.Litt. et Phil. (Ontwikkelingsadministrasie)