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Made available in DSpace on 2016-04-26T18:14:56Z (GMT). No. of bitstreams: 1 Eliane Cristina Testa.pdf: 16184887 bytes, checksum: 92044590bb6d2aeb49a521a5682bf8f4 (MD5) Previous issue date: 2015-02-20 / The present research consists of the appropriation of written codes as creation procedures in Brazilian visual arts. The thesis intends to carry out an investigation about the use of verbal language and different linguistic signs in creation processes and thus discussing the communicational intersemiotic networks and intermedia poetics in contemporary experimentation. Methodologically, the research involves the analysis of works and process documents, aiming at identifying some elements of creation and their modes of actions according to the methodology of genetic criticism. The method of analysis adopted maintains a posture of phenomenological research, i.e., approaching the objects in order to establish nexus and then achieve generalizations. The research makes a literature review and a qualitative analysis of the procedures of creation. The instruments used for the selection of the analysedl analyzed are process documents, interviews, schedules of artists, works, critical texts, catalogues, books and exhibitions. Thus, the corpus consists of, namely: the works of Bishop do Rosário, Edith Derdy, Elida Tessler, Fabio Morais, Lenora de Barros, Jorge, Mira Shendel and Nuno Ramos. The research aims at contributing to the enhancement of the discussion about the use of the written and verbal language in the Visual Arts, since there are few artistic debates on this subject in contemporary art criticism, mostly under a procedural perspective and within a process approach of creation. As far as a hypotheses is concerned, we propose a systematization of interpretive readings of the works named above by establishing some fields of procedures. Hence, we propose the following procedure fields: Filed 1- sound, vocal and performative actions; Field 2 appropriations and Field 3 verbal visualizations. The research is theoretically supported by the network concepts and creation process proposed by Cecilia Daniel Salles. In addition, the concept of network by the following authors have been adopted: Pierre Musso, André Parente and Virginia Kastrup. The research sustains a sincrodiachronical approach affiliation / A presente pesquisa propõe como tema o uso da linguagem escrita como procedimentos de criação nas artes visuais brasileiras. Este estudo pretende realizar uma investigação sobre o uso da linguagem verbal e de diferentes signos linguísticos nos processos de criação, discutindo as redes comunicacionais intersemióticas e as poéticas intermídias na experimentação contemporânea. Metodologicamente, a investigação envolve análises de obras e documentos de processo, com o objetivo de identificar alguns elementos da criação e seus modos de ações, do específico para o geral, seguindo a metodologia da crítica genética. O método de análise adotado mantém uma postura fenomenológica de investigação, ou seja, aproximar os objetos para estabelecer nexos e se chegar a generalizações. A pesquisa faz uma revisão bibliográfica e uma análise qualitativa dos procedimentos de criação. Os instrumentos utilizados para o levantamento do material analisado são documentos de processo, entrevistas, cadernos de artistas, obras, textos críticos, catálogos, livros e exposições. Selecionamos para corpus do trabalho: as obras de Bispo do Rosário, Edith Derdy, Elida Tessler, Fabio Morais, Lenora de Barros, Leonilson, Mira Shendel e Nuno Ramos. A pesquisa busca contribuir com as discussões sobre o uso da escrita e da linguagem verbal nas artes visuais, uma vez que, existem poucos debates artísticos sobre este tema nas críticas de arte contemporâneas, principalmente sob uma perspectiva processual e dentro de uma abordagem de processo de criação. Como hipóteses, propomos uma sistematização de leituras interpretativas das obras, estabelecendo alguns campos de procedimentos. Daí, propormos os seguintes campos, são eles: Campo 1 - das ações sonoras, vocais e performáticas; Campo 2 das apropriações e Campo 3 - das visualidades escriturais. Utilizamos para fundamentar as nossas pesquisas os conceitos de rede e de processo de criação, propostos por Cecilia Almeida Salles, que adotamos como principal subsídio teórico. Além de adotarmos como fundamentação teórica os conceitos de criação propostos por Salles, também utilizaremos para fundamentar o conceito de rede os seguintes autores, são eles: Pierre Musso, André Parente e Virgínia Kastrup. A pesquisa mantém um caráter de aproximação sincrodiacrônica

Research and Development engineering is at the corner stone of humanity’s evolution. It is perceived to be a systematic creative process which ultimately improves the living standard of a society through the creation of new applications and products. The commercial paradigm that governs project selection, resource allocation and market penetration prevails when the focus shifts from pure research to applied research. Furthermore, the road to success through commercialisation is difficult for most inventors, especially in a vast and isolated country such as Australia which is located a long way from wealthy and developed economies. While market leading products are considered unique, the actual process to achieve these products is essentially the same; progressing from an idea, through development to an outcome (if successful). Unfortunately, statistics indicate that only 3% of ‘ideas’ are significantly successful, 4% are moderately successful, and the remainder ‘evaporate’ in that form (Michael Quinn, Chairman, Innovation Capital Associates Pty Ltd). This study demonstrates and analyses two techniques developed by the author which reduce uncertainty in the engineering design and development phase of new product development and therefore increase the probability of a successful outcome. This study expands the existing knowledge of the engineering design and development stage in the new product development process and is couched in the identification of practical methods, which have been successfully used to develop new products by Australian Small Medium Enterprise (SME) Excel Technology Group Pty Ltd (ETG). Process theory is the term most commonly used to describe scientific study that identifies occurrences that result from a specified input state to an output state, thus detailing the process used to achieve an outcome. The thesis identifies relevant material and analyses recognised and established engineering processes utilised in developing new products. The literature identified that case studies are a particularly useful method for supporting problem-solving processes in settings where there are no clear answers or where problems are unstructured, as in New Product Development (NPD). This study describes, defines, and demonstrates the process of new product development within the context of historical product development and a ‘live’ case study associated with an Australian Government START grant awarded to Excel Technology Group in 2004 to assist in the development of an image-based vehicle detection product. This study proposes two techniques which reduce uncertainty and thereby improve the probability of a successful outcome. The first technique provides a predicted project development path or forward engineering plan which transforms the initial ‘fuzzy idea’ into a potential and achievable outcome. This process qualifies the ‘fuzzy idea’ as a potential, rationale or tangible outcome which is within the capability of the organisation. Additionally, this process proposes that a tangible or rationale idea can be deconstructed in reverse engineering process in order to create a forward engineering development plan. A detailed structured forward engineering plan reduces the uncertainty associated with new product development unknowns and therefore contributes to a successful outcome. This is described as the RETRO technique. The study recognises however that this claim requires qualification and proposes a second technique. The second technique proposes that a two dimensional spatial representation which has productivity and consumed resources as its axes, provides an effective means to qualify progress and expediently identify variation from the predicted plan. This spatial representation technique allows a quick response which in itself has a prediction attribute associated with directing the project back onto its predicted path. This process involves a coterminous comparison between the predicted development path and the evolving actual project development path. A consequence of this process is verification of progress or the application of informed, timely and quantified corrective action. This process also identifies the degree of success achieved in the engineering design and development phase of new product development where success is defined as achieving a predicted outcome. This spatial representation technique is referred to as NPD Mapping. The study demonstrates that these are useful techniques which aid SMEs in achieving successful new product outcomes because the technique are easily administered, measure and represent relevant development process related elements and functions, and enable expedient quantified responsive action when the evolving path varies from the predicted path. These techniques go beyond time line representations as represented in GANTT charts and PERT analysis, and represent the base variables of consumed resource and productivity/technical achievement in a manner that facilitates higher level interpretation of time, effort, degree of difficulty, and product complexity in order to facilitate informed decision making. This study presents, describes, analyses and demonstrates an SME focused engineering development technique, developed by the author, that produces a successful new product outcome which begins with a ‘fuzzy idea’ in the mind of the inventor and concludes with a successful new product outcome that is delivered on time and within budget. Further research on a wider range of SME organisations undertaking new product development is recommended.