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181	Marknadsföringsstrategier / Marketing strategies Braun Holm, Cecilia, Vecchi, Anna, Al Berakdar, Louise January 2012 (has links) Bakgrunden till detta arbete ligger i att Sportlife kommit ut med en egen kollektion med träningskläder. Problematiken är att den inte nått ut i den omfattningen som ledningen önskat. Metoden som beskrivs i denna rapport är intervjuer samt enkätundersökningar. Genom att intervjua ledning, personal och medlemmar har information samlats för att kunna hitta vart det brister i marknadsföringen. Syftet med arbetet är att öka försäljningen för ett företag med hjälp utav befintliga marknadsföringsstrategier. I denna studie tillämpas detta på företaget Sportlife.Begränsningarna i arbetet är som i syftet visar, att endast använda befintliga marknadsföringsstrategier.Dagens forskning och marknadsföringsstrategier ligger till grund för litteraturöversikten. Med hjälp av den information som införskaffats under arbetets gång valdes sju strategier. De presenteras i rapporten då de sju strategierna kan hjälpa Sportlife att öka sin försäljning.Slutsatsen för studien resulterade i att en eller flera strategier kan tillämpas utav Sportlife vilket kan leda till en ökad försäljning. / Program: Textil produktutveckling med entreprenörs- och affärsinriktning Sportlife femte P:et varuplacering sales marketing marketing strategies workout clothes marketing mix the fifth P qualitative website benchmarking target audience marketing manager product placement word of mouth försäljning marknadsföring marknadsföringsstrategier träningskläder marknadsföringsmix kvalitativ hemsida målgrupp marknadsföringsansvarig mun till mun Economics and Business Ekonomi och näringsliv
182	Investigating the Single Category Belief Problem in a Hybrid Product Aziz, Salma 18 August 2011 (has links) Existing research suggests that when consumers encounter hybrid products or boundary-spanning products with attributes belonging to multiple categories, consumers tend to generate inferences based on only a single product category. Reliance on a single category for inferencing is termed as the “single category belief problem” which has been regarded as a vital marketing challenge because it leads consumers to underestimate the true utility of a hybrid product as certain product attributes are ignored. Our objective was to explore whether single category beliefs manifest in consumer choice for a hybrid product when strategically placed within varying contexts. The research used discrete choice experiment (DCE) to test hypotheses. Our research confirms that the single category belief is evident in consumer choice. We also found that the context the hybrid product is placed within has a major influence on what consumers preferred the most. Depending on the context a hybrid product was seen in had significant influence on how consumers evaluated product attributes and made purchase decisions. The findings for this research may be very beneficial for marketers. Hybrid Product Single Category Belief Problem Categorization Multiple Category Belief Explicit Cues Labeling Product Positioning Context Effect Context Categories Product Category Product Placement New Products New Technology Smartphone Cellphone GPS Global Positioning System Camera Discrete Choice Experiment DCE G-MNL Model Generalized Multinomial Logit Model MNL Quantitative Research Marketing Consumer Studies Consumer Inferences Consumer Choice Choice High-tech Products Blackberry
183	Body Image v kontextu soudobé společnosti / Body image and contemporary society (Research on Gay consumers in the Czech republic) Rolínek, Igor January 2008 (has links) The thesis focuses on body image - defines the main characteristics of this area, describes cultural influences and body image history and explains basic quantitative values (Body Mass Index, Waist Hip Ratio, Bioelectrical Impedance Analysis). Furthemore the thesis deals with media influence on body ideal formation process, especially in gay subculture. The research part explores recent situation of body image in gay subculture compared with heterosexual males. This section includes the content analysis of mainstream gay movies which compares media presentation of gays and the real situation and examines media influence on gay body image formation.
184	Návrh na rozšíření obchodních činností firmy AC s. r. o. / The Suggestion of Enlargement of Business Activities for AC s. r. o. Company Dokoupilová, Dagmar January 2009 (has links) In attached degree project I show suggestions which are relating with extending and more effective busienss activities, changes and extending of storage area, extending of communication activities, extending of selling of its own brand products, more effective trade routes of dealers, etc. Above suggestions should lead and existing company to the higher prosperity level and its stabilization at present competitive conditions relating with existing economic crisis.
185	Možnosti rozvoje malé obchodní firmy / Development Possibilities of Small Retail Company Berková, Hana January 2009 (has links) The degree project „Development Possibilities of Small Retail Company“ analyses problems relating to the development possibilities of small trading company. This diploma thesis contains a project which aims to lead an existing company to the higher prosperity level and to increase market ratio.
186	Možnosti rozvoje malé obchodní firmy / Development Possibilities of Small Retail Company Berková, Hana January 2009 (has links) The degree project „Development Possibilities of Small Retail Company“ analyses problems relating to the development possibilities of small trading company. This diploma thesis contains a project which aims to lead an existing company to the higher prosperity level and to increase market ratio.

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