Global ETD Search

1	Social Media Marketing Strategies in Nonprofit Professional Membership Organizations Gordon, Avis 01 January 2017 (has links) The use of social media in nonprofit professional membership organizations affects how leaders communicate with members, consumers, the community, and other stakeholders. The purpose of this qualitative multiple case study was to explore the social media marketing strategies that leaders in nonprofit professional membership organizations use to keep their organizations sustainable. Data were collected from 5 social media marketing leaders representing 5 nonprofit professional membership organizations in the Chicago region. Data collection occurred through semistructured interviews, review of organizational documents pertaining to social media marketing strategies, and review of the social media sites and websites of the participants' organizations. Rogers's diffusion of innovation theory served as the conceptual framework for this study. A thematic analysis of the data yielded 4 themes: social media platforms and engagement strategies, social media content, social media challenges, and brand awareness. Leaders of nonprofit professional membership organizations who want to gain a competitive edge by using the appropriate social media platforms, creating quality content, overcoming challenges, and increasing brand awareness might choose to align with the strategies identified in this study. The findings of this study could help organizational leaders use social media marketing strategies effectively for engagement and organizational sustainability. The implications for positive social change arising from the use of social media by leaders in nonprofit professional membership organizations include opportunities to connect with and engage the public to build stronger communities through collaboration. nonprofits professional membership organizations social media social media marketing social media marketing strategies trade associations Communication
2	Barriers to Membership in the American Dental Hygienists’ Association in the State of Georgia Henderson, Brandy 01 December 2013 (has links) (PDF) Professional associations must have a significant level of membership to be effective. Georgia membership is increasingly low; therefore, ADHA cannot represent dental hygienists’ interests. This study determined factors that caused dental hygienists to continue to forgo membership in the ADHA. Several theoretical views of professional membership were considered. The sample was acquired from an unbiased systematic sampling of 50% (3,270) of registered dental hygienists and a convenience sampling of ADHA nonmembers at 2 continuing education seminars in Georgia. Data collection procedures included an electronic cover letter, consent form, and survey via Survey Monkey or hard copies for seminars. Three hundred sixteen participated yielded a 9.6% return rate. Participants were primarily women, holding associate degrees, and graduates of programs in Georgia. Participants worked full time in private practice, were satisfied with their working hours, and did not join GDHA because membership fee is too high or not sure of benefits offered. Twenty-one percent stated that lowering membership fee would entice them to join, and participants indicated they obtained their continuing education hours at the Hinman (52%) convention and online (27%). professional association ADHA membership association roles of professional membership dental hygiene Other Dentistry Social Psychology Social Psychology and Interaction
3	The Process of Becoming an Advocate for the Counseling Profession: A Qualitative Analysis of Counselors’ Development toward Advocacy White, Marisa Lynn 15 December 2009 (has links) No description available. Academic Guidance Counseling Adult Education Behaviorial Sciences Continuing Education Developmental Psychology Education Educational Psychology Families and Family Life Higher Education Mental Health Psychology Social Research Social Work Teacher educati counselor advocacy qualitative social justice profession advocacy education mentorship personal characteristics professional membership professional identity passion responsibility fear confidence training

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