The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.

This thesis concerns financing and development of the non-profit organization Jahoda. This organization was created as a civil association and it's main purpose is to help and protect by the social exclusion threatened children and young people. The first part of this thesis, called as a theoretical part, is formed by an analysis of specialized literature and related resources and findings. The second part of the thesis, called as a practical part, is focused on the analysis of non-profit organization's past financing and development. This chapter is devided into two periods (1999 -- 2003 and 2004 -- 2008). The special chapter is formed by an analysis of organization's fund-raising in the year 2009. The main purpose of all analyses is to research organizations's previous funding (e. g. finances from the public budget, philantropy of the companies, individual donators, foundation's allowances). This information is considered to be a backgroud for indicating some of foresighted changes and occasions in the future. The final part of the thesis is formed by the current fund-raising activities which are related to the particular projects. Some of actual project's application forms are described in this part of the thesis and completed applications forms are enclosed to the thesis.

Opening part of this paper is dedicated to the ongoing shift in social communication paradigm. An introduction to the subject of new media, web 2.0 concepts and social network sites phenomenon is followed by a discussion of integration possibilities of particular web 2.0 services. Some concerns about privacy, security, legislative framework and general openness of such system are discussed afterwards. A real case study of community virtualization process is introduced in the second part of this thesis. The case takes place in community of local non-profit club of youth and children. First, it is carried out an analysis of the communication receiver groups and the message types. We also describe the ongoing project of launching a new web site (made from several integrated web 2.0 services) and partial results of pilot implementation. Finally, the plan of the next integration steps is designed.

This diploma thesis deals with the proposal of marketing strategy for a non-profit organization, the Art school of Vítězslav Novák in Jindřichův Hradec. Theoretical-methodological part first define the basic terminology needed, than follows the process of creating the marketing strategy. The specifics of the use of marketing in non-profit organizations as well as the structure of the communication mix, to which more detailed attention is paid, are also included in the first part of the diploma thesis. In the practical part, the planning phase of strategic marketing management is being developed. The final design of marketing and communication strategy is based on the results of the analysis of internal and external environment of the organization. To analyze the environment and current situation of the school are used to methods PEST, SWOT and Porter's five forces. Besides the above mentioned methods, marketing research is applied as well. The whole diploma thesis focuses the most on one of the sub-sections of marketing strategy, which is communication mix. This part is analyzed most in details.

This thesis deals with a relatively new issue in the Czech Republic, which is valuing cultural organizations. The general framework for the valuation of non-profit cultural organization is analysed in the theoretical part. It includes a discussion of the importance of culture for society, the characteristics of non-profit organizations and subsequently defining the potential value of the concept of cultural organizations, reasons and methods for valuation of such organizations. Special focus is paid to the transformation of the Prague theater net. The aim of the practical part is to determine the approximate value which the czech society would lose, if the prague theatre Činoherní klub terminates its activities due to financial reasons. Contingent valuation method is applied as a procedure, which is based on detection of individual willingness to pay (WTP) or willingness to accept compensation (WTA), through a questionnaire survey. There is also a determination of the status of the valued theater at the Prague theater market in the practical part.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-05-17T15:50:43Z No. of bitstreams: 1 Alexandre Conttato Colagrai.pdf: 3075877 bytes, checksum: 9d911602fbfac7fc1e4725c0593ea6a7 (MD5) / Made available in DSpace on 2016-05-17T15:50:43Z (GMT). No. of bitstreams: 1 Alexandre Conttato Colagrai.pdf: 3075877 bytes, checksum: 9d911602fbfac7fc1e4725c0593ea6a7 (MD5) Previous issue date: 2015-12-17 / Sport is a social event and as such is articulated in networks, because society is a network. This study intended to analyze how emerge and evolve the organization network of sports nonprofit organizations that develop the sport according to sporting events established by Pelé Law, which are: educational sports, sports participation and high performance sport, and check if this network is a strategic resource for sports organization face difficulties in its operating environment. For such a qualitative survey was conducted. Interviews were conducted with two managers of each organization, in order to identify whether they recognize the network of your organization as it emerged and evolved, and this network is an important resource for the development of the organization. It was also applied a questionnaire to these managers, to obtain data on the relationships networking of organizations, seeking to understand with whom they relate, where the level of dependency of these organizations with respect to network organizations, and the frequency of monthly contacts between them. They were also carried out interviews with people participating in the activities offered by the sports organizations, in order to check if they recognize any organization's network. Studies have been conducted on the websites of organizations, and visits to local activities, seeking to understand how the presence of network organizations in these spaces. Interview data were analyzed using the Atlas IT software for better understanding and categorization of information and questionnaire data were entered into the VOSVIEWER software for the description of the network, allowing viewing it. The results show the sports organizations relating to network and these networks have emerged spontaneously and have a level of evolution of a self-organized network. This network is configured as a strategic resource for sports organizations face challenges in its operating environment. / O esporte é uma manifestação social e como tal articula-se em redes, pois a sociedade constitui uma rede. Este estudo pretendeu analisar como emergem e evoluem as redes interorganizacionais das organizações esportivas sem fins lucrativos, que desenvolvem o esporte de acordo com as manifestações esportivas estabelecidas pela Lei Pelé, que são: esporte educacional, esporte de participação e esporte de alto rendimento, e verificar se essa rede é um recurso estratégico para a organização esportiva enfrentar as dificuldades em seu ambiente de atuação. Para tanto foi realizada uma pesquisa qualitativa. Foram realizadas entrevistas com dois gestores de cada organização, com o objetivo de identificar se estes reconhecem a rede de sua organização, como ela emergiu e evoluiu, e se essa rede é um recurso importante para o desenvolvimento da organização. Também foi aplicado um questionário a esses gestores, para a obtenção de dados relativos aos relacionamentos em rede das organizações, buscando compreender com quem elas se relacionam, qual o nível de dependência dessas organizações com relação às organizações da rede, e a frequência de contatos mensais entre elas. Também foram realizadas entrevistas com pessoas participantes das atividades oferecidas pelas organizações esportivas, com o objetivo de verificar se elas reconhecem alguma organização da rede. Foram realizados estudos nos sites das organizações, e visita aos locais das atividades, buscando compreender como é a presença das organizações da rede nesses espaços. Os dados das entrevistas foram analisados por meio do software Atlas T.I. para uma melhor compreensão e categorização das informações, e os dados do questionário foram inseridos no software VOSVIEWER, para a descrição da rede, permitindo visualiza-la. Os resultados apresentam as organizações esportivas se relacionando em rede, sendo que estas redes emergiram de forma espontânea e possuem um nível de evolução de uma rede auto- organizada. Essa rede se configura como um recurso estratégico para as organizações esportivas enfrentarem dificuldades em seu ambiente de atuação.

El presente proyecto tiene como objetivo diseñar una solución de inteligencia de negocios (BI) aplicado a una organización sin fines de lucro; de ahora en adelante llamada ONG. El presente proyecto busca automatizar dos procesos dentro de la ONG. Estos procesos corresponden a la implementación de un proyecto de la ONG llamado 'Lectores de paso'. Así mismo, se busca que el entregable les permita tomar decisiones de manera más ágil y dinámica, dejando de lado cuellos de botella operativos. Para la realización de este proyecto se investigaron soluciones de inteligencia de negocios aplicadas a Pequeñas y Medianas Empresas (PYMEs). Esto debido a su gran similitud con la ONG respecto a términos de tamaño, capacidades y complejidad de la organización. A partir de este punto, se pudo identificar los principales retos y causas que impiden una implementación de este tipo dentro de la organización. La solución planteada emplea herramientas como Pentaho Data Integration Community Edition y Google Data Studio, ambas herramientas de acceso gratuito. Así mismo, empleando datos provistos por la organización se ejecutaron pruebas de concepto que nos permitieron validar la solución. Finalmente, una vez realizada una prueba de concepto, se logró reducir el tiempo operativo en los dos procesos objetivos. Además, se dotó a la organización de un flujo de trabajo que les permita exportar sus datos, tomar mejores decisiones y realizar cambios de alcance a la hora de implementar su proyecto ‘Lectores de paso’. / The current project aims to design a business intelligence (BI) solution applied to a non-profit organization, from now on called NGO. The current project seeks to automate two processes within the NGO. These processes correspond to the implementation of a project of the NGO called 'Lectores de paso'. Likewise, the deliverable wants to allow them to make decisions in a more agile and dynamic way, leaving aside operational bottlenecks. For the realization of this project, we researched business intelligence solutions applied to Small and Medium Enterprises (SMEs). Due to its similarity with the NGO in terms of size, capabilities, and complexity of the organization. From this point, it was possible to identify the main challenges and causes that prevent the implementation of this type within the organization. The solution uses Pentaho Data Integration Community Edition and Google Data Studio as tools, both tools are free of charge. Also, using data provided by the organization, executed proof of concept that allowed us to validate the solution. Finally, once the proof of concept was carried out, it was possible to reduce the driving time in the two target processes. Likewise, now the organization can work with a workflow that allows them to export their data, make better decisions, and make quick changes in scope when implementing their project 'Lectores de paso'. / Tesis

This diploma thesis deals with cross-sectoral cooperation in the field of corporate social responsibility (CSR). This topic is researched using a case study of the Food Bank for Prague and Central Bohemia and food chains that have established a cooperative partnership with the organization. Empirical research took the form of an initial fieldwork, interviews, and analysis of websites and other available documents. The thesis aims to introduce the insufficiently- explored issue of food banks and CSR that is created around them by food chains. First, it deals with the types of cooperation that occur within these relationships and proceeds to explore their dynamics. Furthermore, it examines the motivations of chains for cooperation and the appraisal of mutual cooperation both on their part as well as the part of the food bank, a representantive of the non-profit sector. The thesis can serve as an inspiration for further research on the topic of food banks or cross-sectoral cooperation that would involve perspectives of entities from both cooperating sectors as this represents a fact that is often overlooked in research. Keywords: Cross-sectoral cooperation, corporate social responsibility, food bank, food wasting, non-profit organization.

Diploma thesis "Supported employment as a option of solution of handicapped people participation at the labour market " attend to supported employment. It is the service, which provide assistance for handicapped people in participation at the open labour market among people without disability. Such employment, in contrast to sheltered employment, offer a possibility to do a meaningful work, space for self-fulfillment, salary and prevent handicapped people from social exclusion. Supported employment provides benefits for disabled people, for their families and also for employers. In the Czech republic is supported employment quite a new service, which is related to some problems. For example financing and absence of skilled workers at agencies for supported employment. Solving problems of the Czech concept of supported employment can be found in systems of supported employment in some developed European country, where is supported employment quite wide-spread, such as Norway. Future trend is oriented to extension of this service and then it will be more available for all of expectants. The main goal is also in increase of meaning about supported employment in society and establishes supported employment as a part of Czech legislation.

Diploma thesis deals with project design of an e-commerce creation with using tools and methods of project management in a non-profit organization. The first part of the thesis focuses on the theoretical basis of project management. The analytical part deals with the description of the organization and his current situation. The last part contains the main project proposal.