The aim of the Master thesis is to describe and evaluate the communication strategy of Budějovický Majáles for the year 2014. The first two chapters are describing theoretical terms from nonprofit sector and marketing. The practical part contains history of majáles in the Czech Republic and in České Budějovice, where the festival follows its origin and is noncommercial. Furthermore it describes the used communication tools and their timing. Last chapter contains results of a questionnaire, which was used as a source for further recommendation.

The thesis deals with the issue of organizational culture in two completely different environments of non-profit and business organizations. The main subject of applied research is analysis of the individual elements of organizational culture, among which special attention is paid to issues of leadership style and leadership in general. This to be always in the context of appropriate organizational culture with all its features. The first part deals with the theoretical definition of basic concepts and prepares the basis for an analysis of the main aspects of both environments from the perspective of individual components cultures with an emphasis on leadership, as such. The objective is to describe the main differences from both studied environmenta and derive recommendations for executives from non-profit as well as business organizations.

The aim of this thesis is to analyze marketing activities of nonprofit organization INEX-SDA and make recommendations relating to the marketing mix which would increase awareness of this foundation and also increase voluntary help from the public. The thesis is divided into two parts. First part deals with theoretical definition of marketing and its specifics related to the nonprofit sector. The theoretical part is followed by a practical part in which organization INEX-SDA and the individual elements of the marketing mix are specified. In this part there was also done marketing research. With the analysis of marketing activities information is obtained which together with the theoretical knowledge leads to recommendations relating to the marketing activities of this non-profit organization. The thesis ends with an overall summary.

This Diploma thesis focuses on the communication of non-profit organizations with media. Theoretical part defines general definitions and terms from the sphere of communication strategy, public relations or media. It focuses on describing the specifications and distinctions for using these tools in case of non-profit organizations. Practical part contains an analysis of the communication strategy of the non-profit organization Rotaract Říčany. The aim of this thesis is to bring an integrated view on the way how this organization communicate and analyse its publicity and offer some recommandations to be more efficient.

Since the 1990s, governments of migrant sending and receiving countries, policy institutes, the United Nations and allied international financial institutions, and migration researchers in the academy have shown a heightened interest in the role that diasporas can play in the development of the Global South. As government responsibility to social welfare recedes and as humanitarian aid shrinks, these stakeholders have looked toward the wealth offered by diasporas. The resultant discourse of diaspora and development, the dissertation argues, is changing the meaning of the discursive construction of "diaspora" in its articulation with the concurrent construct of "development". This presents scholars with new challenges in studying diaspora and transnationalism. The expansion of who gets to be counted as diaspora and its articulation with newly extended diasporic citizenship limits the nature of citizenship to the performative and to the exclusive domain of giving. Accordingly, the study examines the communicate and relational practices of Association for India's Development (AID), a 1000-volunteer-strong migrant Indian non-profit organization in the United States, to critique and expand the diaspora and development discourse. Through an extended case study of AID's practice and performance of citizenship, this study makes contributions to theories about the space of `home' and its relation to the practice of politics; migrant presence and performance of citizenship in the Global North; diasporic interventions in the discourse of development; and strategic mobilizing for broad-based social justice issues. First, the dissertation unpacks the meaning-making practices that AID volunteers associate with the construct `development', and demonstrates how the volunteers' discourse of "development as sustainability" challenges notions of charity and the brain metaphor trafficking in policy reports and scholarship. The study then examines the treatment of diasporic imaginings of home in theory and migration policy, juxtaposed with AID's practices related to India arguing that practices of deconstructing home/nation allow this organization to center diasporic privilege rather than loss. This allows for less common alliance-building practices with populations from historically marginalized religious, caste and class backgrounds and a centering of marginalized voices within multiple diasporic homes. The dissertation also examines annual die-ins by AID's Austin chapter, staged in solidarity with survivors of the Bhopal gas disaster of 1984 that complicates the notion of presence in theorizations of transformation in new forms of citizenship. The study finally takes an ethnographic peek into an education project that used to be supported by AID in India. The backstage organizing work studied, suggests that what seems like a single-issue movement strategically employs universal discourses of `quality education' for organizing multiple publics. The study required multi-sited critical ethnographic fieldwork in the United States and in India, participant observation, in-depth interviews, and rhetorical/discourse analyses of AID's practices. The study offers a people-centered exploration of diaspora engagement with social development, which is difficult to grasp solely through research informed by macro-level and quantitative data. Overall, this work complicates the monolithic understanding of development in current research on diaspora and development, demonstrating that local and transnational actors both participate in, and challenge the development discourse to communicatively and relationally address issues of social development and transnational environmental justice.

This diploma’s thesis deals with a problem of the project management in connection with the founding of non-profit organizations. The aim of this thesis is to create a project proposal, which would allow founding of a non-profit organization and ensuring its financing. The non-profit organization will be founded in order to arrange the leisure activities of children and youth. During the making of the project proposal the methods which are being used in the project management by the international organization IPMA were used.

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Title: Establishment of a Non-Profit Organization Providing Sports Activities with Focus on Law and Organizational Structure Targets: The target of the work is to create a guide describing how to proceed with establishment of a non-profit organization providing sport activities from the legal point of view. Another target of the work is a creation or determination of an organizational structure for sport oriented non-profit organization with a membership of up to 100 members. Methods of research: The following methods were used to create a business plan: literature research, document analysis, semi-structured interview with an attorney-at- law relating to issues of establishment of a non-profit organization, semi-structured interview with a bookkeeper of AK Zlín relating to non-profit organization financing and tax issues. Results: The result of the work is a guide describing particular steps of a process relating to establishment of a non-profit organization. The guide includes necessary documentation for establishment of a sport club as a registered association. Within the work particular financial and other sources are listed with which the non-profit organization might dispose including subsidy programmes eligible for sport clubs with a legal form of a registered association. Further, the work...

The Master thesis deals with the issue of evaluating the effectiveness of nonprofit organizations in culture. The aim of this work is to introduce commonly used methods of financial analysis in the non-profit organization and commonly used methods of measuring effectiveness in the nonprofit sector. The main goal of this work is to present an analysis of social return on investment and its subsequent application to the Children's Studies Ponec and other related activities non profit organization Tanec Praha o.s. for children.