This creative project consists of a literature review of material concerning the combination of traditional public relations and advertising tactics with new ideas of multi-media to create a field referred to as marketing public relations. The project also contains a DVD component that includes elements of a marketing public relations campaign designed for a small business in Muncie, Indiana. The DVD is formatted so that elements can be viewed independently and in any order the consumer chooses. This puts the user in charge of what they are viewing or listening to at any time. / Department of Telecommunications

Syfte:  Syftet är att undersöka diskrepansen mellan Karriärcentrums och studenternas uppfattningar av Karriärcentrums verksamhet. Detta för att kunna stärka sin image, identitet och profil för att öka deltagandet på föreläsningarna.  Metod och empiri: Studien baseras på en kvalitativ undersökning i form av enskild intervju samt fokusgruppsintervju. De som studerats är Karriärcentrum och studenter. Genom att undersöka om det finns en diskrepans mellan dem kan arbetet med profilering och image bli mer effektivt. Huvudresultat: Det finns en diskrepans mellan Karriärcentrums image och profil. Den främsta anledningen till detta är en bristfällig kommunikation mot studenterna . De har inte fått den information som krävs för att göra dem intresserade av att gå. Det låga intresset beror dessutom på prokrastinering då de anser att verksamheten inte tillför något för stunden utan är något som kan utnyttjas i slutet av studietiden.

Grassroots activist groups have received limited attention in Australia and research-based examinations of their communication and relationship to social change are rare. My central research question asks: what changes are occurring in the approach of grassroots activists to contemporary communication, and, as a form of social relations, does this differ from the approach of state and business organisations? My thesis analyses the scope and significance of three grassroots activists’ campaigns in south-west Victoria, Australia, between 1995 and 2003 that are distinctive for their sustained vigour and inclusive, ethical and novel approaches to communication. They are: Werribee Residents Against Toxic Dump (WRATD), Batesford and Geelong Action Group (BAGAG) and Otway Ranges Environment Network (OREN). My thesis also focuses on the groups’ response to public relations issued by the state and business interests they opposed. To investigate the case study data – that is face to face interviews with case study participants, media transcripts and textual samples from the campaigns, such as flyers and newsletters – I use a double research methodology: discourse analysis and reception analysis. These methods reveal how meanings are created that influence power and control in society and any transformations in this. As an overarching framework for analysis, I apply Ulrich Beck’s theories of risk society, reflexive modernisation and individualisation. These theories discuss social conditions transforming the contemporary world. In particular, I use them to explain the growth of sub-political networks, what grassroots activists seek to promote and their capacity to create change in state and business sectors. I also draw on a range of other communicative and citizenship theories that shed light on some of the invisible effects of communication on society, particularly unethical practices. Lastly, my thesis sets out an alternative set of social relations to public relations that I call ‘public communication’. The principles of public communication are distilled from the case studies and are inclusive of all organisational types and seek to address the inherent problems and flawed coherences of public relations. The results of this research provide policy decision makers, educators, activists and other communication strategists with deep and unusual understanding of public communication and public relations and its relationship to social change. Overall, this thesis explores a rupture – a point of transformation in the relationship between contemporary civil, state and business sectors in Australia and the surfacing of a new discursive formation. In particular, it explores a transformation in texts, discursive practice and social practice (Fairclough 1999) and analyses its significance, within an emerging and distinct discursive formation, peculiar to late modernity.

Thesis (D. Min.)--Southwestern Baptist Theological Seminary, 1989. / Includes bibliographical references (leaves 215-220).

Thesis (M. Div.)--International Christian Graduate University, School of Theology, 1987. / Abstract. Bibliography: leaves [107]-110.

Thesis (M.S.J.)--West Virginia University, 2007. / Adviser: Diana Martinelli. Includes bibliographical references.

Thesis (Ph. D.)--University of Texas at Austin, 1998. / Vita. Includes bibliographical references (leaves 519-529). Available also in a digital version from Dissertation Abstracts.

Thesis (M.S.)--West Virginia University, 2005. / Title from document title page. Document formatted into pages; contains v, 43 p. Includes abstract. Includes bibliographical references (p. 37-38).

Thesis (M.A.)--University of Wisconsin--Madison, 1967. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (M.A.)--University of Wisconsin, 1956. / First draft, 1954, entitled: Public relations in selected departments of the State of Georgia. eContent provider-neutral record in process. Description based on print version record.