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Mike Tyson v ČR - public relations před plánovaným příletem a následná krizová komunikace. / Mike Tyson in Czech Republic - Publis Relations activities before his first planned arrival and consecutive critical communicationČerešňáková, Eva January 2010 (has links)
This thesis is focused on Public Relations activitios in connection with planned Mike Tyson arrival to Czech Republic. This arrival in autumn 2010 was not realised and the changes came only one day before the planned arrival. Description of PR and also consecutive critical communication is followed by the analysis of the situation made between experienced PR managers and journalists. The results of the analysis and also proposals of communication improvement are presented at the end of the thesis.
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A study on the Public Relations Strategy of Investor Relation Management--Example of Automobile and parts industry listed companiesHung, Chih-Hui 28 December 2007 (has links)
Recently, the institution investors have affected greatly on the stock trading market. Besides the economic environment, the investors also use the information from the listed companies as one of the criteria for their evaluation. Thus, to conduct the investor relation (IR), the enterprises will make use of the public relations (P.R.) policy and make the company information open to the public through the mass media so that they can communicate with the institutional investors constantly as well as earn the support from them. The study is based on the collection of the secondary data analysis and the in-depth interview from the listed companies focusing on the relationship among the investors which expand the public relation policy via the message strategy, the mass media, the mutual interaction with the media and the public relation activities.
Take the automotive crash parts manufacturers for example, in P.R. managing, the P.R. dep. must convince and be authorized by the managing dep. before demanding other sections of fully supporting the P.R. in setting the target, expanding the P.R. plans and evaluating its profit.
In the P.R. policy and message strategy, the publicists have to control the firm information in hand, including polishing the open company info and creating more appealing topics to proceed with the mutual communication with the mass media and the institution investors. Of all the communication tools (inclusive of the current print media and electronic media), the press release, the press conferences, the investor conferences and the enterprise websites are indispensable for the mutual interaction between the listed company and the investors besides the compulsively- regulated message strategy.
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Examining community stakeholder relationships from a communication perspectiveQuinn, Laura Ann 28 August 2008 (has links)
Not available / text
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Factors involved in management decision-making : a study of Indiana hospital public relations directors' perceptionsRoberts, Angela K. January 1995 (has links)
This study of Indiana hospital public relations professionals investigated factors predicting a person's participation in management decision-making. A telephone survey was conducted of professionals directing public relations activities in Indiana hospitals, yielding 55 usable responses.Each respondent was asked the likelihood he or she would be called on by top hospital management to help solve hospital problems, and the likelihood that his or her advice would be seriously considered when making major decisions about programs or policies. Each of the seven questions was answered using a Likert-type scale, with values assigned from 1.0 (highly unlikely) to 5.0 (highly likely). Values were averaged for a total "influence" score.A stepwise multiple regression measured the relationship between influence scores and eight variables: age, gender, salary, department size, education, manager score, technician score, and use of research and evaluation. Only the manager score, research score, and department size were found to be related to influence. / Department of Journalism
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An examination of the relationship of the educational background of public relations practitioners in Latvia to roles performedEigmina, Kintija January 2005 (has links)
In Europe, public relations are not defined, particularly, in the former USSR republics. The author examined one of the Baltic States Latvia to find out if there is a relationship between public relations practitioners' educational background to roles performed.Forty-eight public relations practitioners of two public relations associations in Latvia comprised the sample, resulting in a 42 percent response rate. The questionnaire included 23 questions dealing with education, performance, and public relations defining.Public relations practitioners in Latvia are young in age and majority of them held managerial positions and earn high wages for Latvia standards. Most of the practitioners' have communication science degrees and only 34 percent of practitioners have degrees in public relations.Public relations organizational structure and job responsibilities are in the development stage in Latvia because employees perform job functions that are not related to their job titles.Public relations in Latvia are seen as being in a "transitional stage that helps organizations enter free market." At the same time, practitioners' define public relations being mainly concerned about communication functions like publicity and image building/reputation. / Department of Journalism
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An attitudinal study of the relationship between practitioners and their clients in Indianapolis, Indiana, public relations agenciesEverling, Kelly B. January 2006 (has links)
While many publications comment on successful relationships, it was necessary to specifically analyze the relationship between public relations practitioners and their clients. Using traits gathered in the literature review, the researcher prepared a Q study to identify, "Which relationship traits do agency representatives and client counterparts find most important?"Subjects included principals of agencies listed in the 2004 Indianapolis Business Journal's "Book of Lists," and their clients. Each respondent ranked the Q statements two times, once reflecting their own attitudes and another reflecting the attitudes of their counterpart.Of the twelve traits studied, eight were ranked as highly important to participants. Also, the researcher surmised that clients better understand their relationships, ranking three of five traits as highly important when assuming their counterparts' roles. In contrast, agency partners ranked two of the five traits that their counterparts found highly important. / Department of Journalism
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Exploratory study of public relations in Armenia : global view on local practiceAvetisyan, Tatevik 07 July 2011 (has links)
Public relations has been expanding internationally during the last few decades. This has
generated interest for public relations research in different parts of the world. The scholars
urge the community to continue investigating the public relations practice globally.
The proposed exploratory study of public relations in Armenia has described and
explained the patterns and factors of public relations in the country as practiced in
organizations. It was an attempt to investigate public relations practice in Armenia in lines
with the socio-cultural and environmental models and theories employed for studying global
public relations. The overarching purpose of the study was to understand the specifics that
define public relations in Armenia from the perspective of the practitioners. The study
applied qualitative and quantitative research methods to look into the function, value and
role of public relations in organizations operating in Armenia. The accumulated data and
derived knowledge shall identify the avenues of growth and contribute to empowering the
best practices of the profession. Secondly, the study shall be a modest contribution to the
scholarship and literature pertaining to global public relations. / Department of Journalism
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Public relations for Asia-Pacific economic cooperation (APEC) /Donohue, Randall D. Unknown Date (has links)
Thesis (PhDBusinessandManagement)--University of South Australia, 2003.
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Values and identity in public relations practice in Malaysiasynmul@iinet.net.au, Gae Synnott January 2001 (has links)
This is a study of values and identity within the public relations profession in Malaysia.
Although the study has a national focus, its implications are global, because its context
is created by the intersection of three current areas of debate and examination: I) the
renewed focus on Asian values which seeks to articulate Asian values as a way of
supporting Asia's pathway to modernisation; 2) the open challenge to assumptions
about the transferability of theory between countries around the world, about whether
theory can be universal or whether different theories or different versions of theories
are needed to help explain practice in different parts of the world; and 3) the reemerging
focus on values underwriting the public relations profession.
Malaysia's growing public relations profession is playing a crucial communication role
in support of the country's move towards industrialisation. In Malaysia, issues of
culture, modernisation, Westernisation, and globalisation are both real and topical.
Through the values framework, the study aims to contribute in three ways: 1) To
develop and test an alternative, but equally useful, framework and method for
comparing public relations practice between countries; 2) to investigate the influence
of specific cultural and professional variables on public relations practice in Malaysia,
to hrther understand specific variables which might lead public relations practice to
differ between countries; and 3) to contribute to the definition of Asian values by
defining one component, that is, the personal and professional values of a sample of
public relations practitioners in Malaysia.
The research was undertaken in two parts. The first, using a survey and structured
interviews, examined the influence of two cultural variables (ethnicity and gender) and
two professional variables (years of experience and work environment) on values held.
Ethnicity and years of experience led to significant differences in the values held, with
each variable influencing different value dimensions. Gender and work environment
had some influence but generally in combination with ethnicity and years of experience
respectively. The study found a distinctive U-shaped curve related to years of
experience, which means that practitioners' value priorities change as they gain more
experience in the profession. All four of the variables studied could be significant in
accounting for difference in professional practice in other countries.
The second part, using repertory grid methodology, examined values and identity. It
identified core values central to public relations practice in Malaysia, and interpreted
these core values as statements of self-identity. The nature of identity as a public
relations practitioner may also account for differences in public relations practice
between countries.
Combining both parts, the study has revealed values that underwrite public relations
practice in Malaysia, the aspects of self-identity important to the profession, and the
way in which those values and identity have been influenced by cultural and
professional factors. It therefore leads towards the development of a theoretical
foundation for "culture-specific" public relations in Malaysia.
This exploratory study has generated findings which challenge the expectations of
Schwartz and Bilsky's values theory, on which the values analysis was based.
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Practitioner's constraints in advancing to more senior corporate communication roles an exploratory study in the South African banking industry /Le Roux, Tanya. January 2003 (has links)
Thesis (M.Com. (Communication Management))-University of Pretoria, 2003. / Includes bibliographical references. Available on the Internet via the World Wide Web.
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