This study presents the results of an external communication audit of the National Tropical Botanical Garden (NTBG), a congressionally chartered nonprofit organization dedicated to the conservation of tropical plant diversity. Information was gathered during the communication audit through interviews with NTBG's key decision makers, content analyses of NTBG's primary publications, and a questionnaire measuring the public-organization relationship. The audit assesses NTBG's external communication policies, practices, capabilities, and needs in the context of systems theory and external relations strategic planning theories. The findings of the audit identify who NTBG considers its target publics and how well they are reaching certain audiences. The results also indicate in which areas NTBG's current communication system is meeting or not meeting the objectives of the organization. The study concludes with a series of recommendations for how NTBG can improve its external communication system.

The debate surrounding one’s right to know what is in one’s food has increased in popularity since 2012 when California became the first state to vote on Proposition 37 which would have mandated the labeling of genetically modified organisms. Proposition 37 was defeated due to the public relations campaign mounted by Monsanto and other corporate sponsors of genetically engineered seeds. Utilizing both a visual and written content analysis, this study identified the ethically problematic public relations strategies within the campaign to defeat Proposition 37, while also examining the content to determine whether the strategic communication must be classified as commercial or political speech pursuant to the First Amendment. Even though the campaign was found to be ethically problematic when applying the five elements of the TARES Test, it was beneficial to expand those components for future evaluations regarding all issues when a corporate speaker is involved in advocacy.

Boundary spanning--the exchange of information, resources, and influence across the boundaries of an organization--is critical to the survival of organizations functioning in changing and uncertain environments. Student affairs employees in a contemporary university span multiple boundaries while providing services to current, former, and future students. However, little is known about the nature and function of boundary spanning activity (BSA) in student affairs work. This study examined employee interaction with persons outside their student affairs unit at a large, public university. Research questions guided the investigation of the nature and extent of BSA and the perceived purposes and experiences with BSA. Actual BSA included time involvement, focus, mode, specificity, and initiation of the interaction. Hierarchical level and sex of respondent were examined for moderating effects. Activity log and questionnaire data were obtained from 145 employees, hierarchically classified as administrative, professional/managerial, supervisory/technical, or support personnel. Data were analyzed and tested for significance through chi-square tests, factor analysis, and analysis of variance. Results indicated that student affairs workers spent a meaningful amount of time engaged in boundary spanning, and that the nature and extent of BSA varied significantly among hierarchy levels. Most BSA was initiated by others and was focused on students or on persons within the university rather than on persons outside the university. Student affairs workers used unscheduled and telephone modes of BSA more often than scheduled or written modes, and generally perceived their actions as standardized-routine. However, administrative and professional/managerial personnel commonly perceived their actions as discretionary-judgmental. Few actions were classified as creative-innovative. External representation was perceived as the predominant function of BSA. Within this function, the perceived primary purposes involved giving information and knowledge, and establishing credibility and rapport. Generally, employees had positive perceptions of the value and tone of their experiences with BSA; but perceptions of the structure and frequency of BSA were mixed or slightly negative. The results showed that employees were not maximizing the potential for information processing and proactive outreach BSA.

Since the day Saudi Arabia was founded, its highly centralised and paramilitary police organisation remained immune to scrutiny, and police performance and their relationship with the public have remained uncharted territories.  But lately, in response to leaking reports about rising crime levels and an escalating social control crisis, writers affiliated to the police organisation were quick to deny that a real crime problem exists.  However, some of those writers do admit that a serious social disorder problem is now brewing, and they find an urgent need to address the crisis.  According to them, any effective response requires a community orientated policing strategy to be applied immediately, even without debate or planning. The statement above raises three important questions.  First, does a social control problem really exist? Secondly, if yes, would a community policing (CP) approach address it?  And third, are the police and the public ready for change? To answer those questions, quantitative and qualitative data have been collected from a wide range of sources.  Results obtained from the data show clearly that the police are not the effective crime fighters they claim they are.  Further, although it has been found that the Saudi policing system is not without problems, a community policing approach, at least in the sense it is understood in the west, is incompatible with the Saudi culture.  Reasons for this incompatibility have been examined, and suggestions to improve the Saudi police performance have been made.

This research will analyze the comprehensive organizational strategy of the National Rifle Association (NRA). The NRA was dramatically transformed from a gun enthusiasts' group to one of the most powerful organizations in the US starting in the late 1970s. The key focus of the study will be on the political influences and victories the NRA has accomplished in the US over the past 30 years. The research will also focus on NRA senior leadership, NRA members, media sources and US politics as they relate to the current and future strategies of the organization. Furthermore, an in-depth look at the NRA's history will be examined followed by a broad focus on how the NRA has became, and remains, one of the most powerful lobbying organizations in the US. Due to the fluid nature of the NRA, interviews were taken with senior NRA personnel at NRA Headquarters in Fairfax, Virginia, and at the Washington D.C. field office. The positions used for this paper were with the Director of the Grassroots Division and the Director of Federal Affairs. The goal of these interviews was to give this research the most current, up to date information on future goals and trends in the NRA.

The purpose of this study was to evaluate the public relations programs in selected Texas public school systems. From this evaluation, criteria were developed which will enable the administrators, particularly those in smaller school systems, to maintain stronger public relations programs. These public relations programs were evaluated in terms of the elements of sound public relations procedures.

Title: AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations Powered by TCPDF (www.tcpdf.org)

Problemformulering och syfte: Svenska konsumenter anser det vara allt viktigare att företag arbetar aktivt med klimatrelaterade hållbarhetsfrågor, och forskning visar på att det finns goda anledningar för företag att ägna sig åt det som kallas för ‘Grön marknadskommunikation’. Samtidigt ser författarna av denna studie att detvidforsknin gsinsatseriämnetsällanriktasettkvalitativtfokusmot avsändarenav klimatrelaterad marknadskommunikation. Denna studie syftar till att undersöka hur avsändarna av Max Hamburgares kampanj ‘Green-familjen’ uppfattar denna utifrån teorier relaterade till hållbarhet och kommunikation. Metod och material: Studien bygger på sex kvalitativa samtalsintervjuer med respondenter från Max Hamburgare och JMW kommunikation. Huvudresultat: Studiens resultat visar att respondenternas upplevelser i hög grad korrelerar med de resonemang som lyfts inom det teoretiska fältet grön marknadskommunikation – både i termer av möjligheter och risker. Studiens respondenter uppfattar att kampanjen bidragit till att både positionera så väl som differentiera Max Hamburgare som företag, och hänvisar främst till att kampanjen legat rätt i tiden. Ytterligare resultat visar att avsändarna uppmärksammar det inflytande varumärkesambassadörer och opinionsledare haft i samband med kampanjen.

Problemformulering: Från 1970-talet började andelen kvinnliga sökande till Sveriges ingenjörsutbildningar att öka, men sedan 2000-talet har ökningen avstannat. Andelen kvinnliga studenter som sökte sig till ingenjörsutbildningar våren 2016 var endast 31 procent. Att kvinnliga ingenjörer är så få på arbetsmarknaden är ett problem som kommer leda till konsekvenser för jämställdheten och den ekonomiska tillväxten i Sverige. Medvetandet om problemet måste därför öka och satsningar måste börja redan i grundskolan. Syfte: Syftet med studien var att se hur tre organisationer beskriver och kommunicerar sitt arbete med influencers, samt hur de kommunicerar via sina webbsidor för att skapa engagemang och intresse för teknik hos unga tjejer. Metod och material: Utifrån tre organisationers samarbeten med influencers, KTH och Robyn, Teknikföretagen och Therese Lindgren samt Valtech och tidningen Frida, valdes en person från varje organisation ut som arbetat med samarbetet. Genom telefonintervjuer samlades empiri in kring respondenternas syn på arbetsprocessen och kommunikation via influencers. En innehållsanalys av organisationernas webbsidor gjordes också som kopplades ihop med budskap gällande samarbetena. Huvudresultat: Resultatet visar att de undersökta organisationerna har uppmärksammat ett problem och att de använder sig av en ny typ av kommunikation för att nå ut till en ny målgrupp. Organisationerna använder sig av samarbetet med influencers för att nå ut till den målgrupp som de i vanliga fall inte kommunicerar med lika mycket. Organisationerna använder sig av sina egna kanaler främst för att kommunicera med andra intressenter såsom medlemmar, branschkollegor och andra företag inom teknikbranschen.

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2031-01-01