Det blir allt mer viktigt att arbetsgivaren har sunda värderingar, som både dem och deras anställda kan stå för. Detta är något som påverkat organisationerna runt om i världen, de måste lägga mer fokus på att kommunicera dessa värden enhetligt både internt och externt för att framstå som attraktiva. Att driva ett strategiskt arbeta för att blir en attraktiv organisation är något nyare i offentlig sektor, men har blivit ack så viktigt under de senare åren. Kommuner erhåller många viktiga tjänster med stort värde i samhället vilket gör att dem, som vilken organisation som helst, behöver kompetens, engagemang och variation bland sin personal. Att framstå som en eftertraktad arbetsgivare är därför viktigt i många aspekter, bland annat för att kunna attrahera rätt personal. Ett allt mer strategiskt och planerat arbete krävs av den offentliga sektorn för att kunna stå upp mot konkurrensen och striden om dagens medarbetare.   Syftet med studien är att ta reda på hur medarbetare som är ansvariga för personalfrågor på Sundsvalls kommun, uppfattar och kommunicerar kommunens arbetsgivarvarumärke internt och externt.    FRÅGESTÄLLNINGAR • Hur upplever, de ansvariga medarbetarna, Sundsvalls kommun som arbetsgivare och hur anser de att organisationen uppfattas av omvärlden?  • Vilken betydelse anser de ansvariga medarbetarna att ett arbetsgivarvarumärke har för Sundsvalls kommun?  • Hur kommunicerar de ansvariga medarbetarna kommunens arbetsgivarvarumärke och kärnvärden till potentiella arbetstagare?  Frågeställningarna besvarades med hjälp av kvalitativa samtalsintervjuer i form av en respondentundersökning med utvalda medarbetare på Sundsvalls kommun. I intervjuerna fick medarbetarna på Sundsvalls kommun möjlighet att beskriva sina personliga erfarenheter och tankar kring kommunens arbetsgivarvarumärke. Resultaten visar att respondenterna på Sundsvalls kommun har skilda uppfattningar om vad ett varumärke är och framförallt vad som karaktäriserar ett starkt varumärke. Respondenterna kommunicerar i dag inte varumärket enhetligt, det finns bland annat ingen tydlig direktion på vilka värden kommunen står för och vad som ska sändas utåt. Respondenterna vet inte riktigt vad kommunen står för, inte heller hur de ska kommunicera det vidare. Resultaten visar att det saknas klara riktlinjer och vägledning som hjälper medarbetarna att dels få förståelse för vilka värden organisationen står för men också för hur de ska bära det med sig i sin vardag både i sitt arbete, men också i sin kommunikation med andra för att på så sätt stärka varumärket. Dock anses ett starkt arbetsgivarvarumärke ha en stor betydelse för Sundsvalls kommun som organisation enligt respondenterna. Ett starkt varumärke skapar kännedom och associationer som gör att människor vill tillhöra organisationen vilket kan vara till fördel bland annat vid rekrytering. Studiens visar att Sundsvalls kommun aktivt måste börja arbeta med de tankar de faktiskt har och kommunicera kommunens värde för att stärka varumärket och då vara med i konkurrensen om framtidens arbetstagare.

The purpose of this study was to determine Texas Public Relations Association (TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%. This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains iii, 43 p. Includes abstract. Includes bibliographical references (p. 42-43).

Thesis (M.A.)--University of South Florida, 2003. / Title from PDF of title page. Document formatted into pages; contains 155 pages. Includes bibliographical references.

Thesis PlanB (M.S.)--University of Wisconsin--Stout, 2009. / Includes bibliographical references.

No description available.

As one of the salient public relations practitioners' functions, internal and external communication is a vital tool to create success for an organization. This study examined an internal and external theory: Theory X and Y and Grunig's public relations models to ascertain the intersections of these two areas of communication.The researcher utilized a Likert-type questionnaire which was oriented to Theory X and Y, and a Q sort which was oriented to Grunig's public relations models to 35 individuals that assumed a public relations managers' role.Upon analysis of results, the research showed that there was no relationship between organizational internal management style and organizational external communication style. Specifically, Theory X and Y was not related to Grunig's public relations models. Also, there were less intersections and effects regarding the demographics with this study. However, the researcher found that five out of six respondents with 10 or more years of experience supported the proposed research questions. / Department of Journalism

This Q study revealed how dominant coalition members of an Indianapolis, Ind. —based non-profit organization approached and interpreted problems within a strategic management process — a necessary area to study in pubic relations considering the dearth of research of internal publics within the field.The same forty-eight statement Q sort was used in two time periods to track movement of communication behavior among members: a pre-sort before the process and a post-sort at the end.Using a public relations theory, the situational theory of publics, as a framework, the Q sort was aligned with the theory's dependent variables of active and passive communication behavior. The data from the completed Q sorts was then entered into the PQMethod software. Four factors were identified in the pre-sort, and two factors were identified in the post-sort.Findings indicate that the four pre-sort groups lacked consensus in their behavior on how to approach problems. However, the two post-sort groups exhibited a change in behavior, showing consistency in their interpretation of problems. In the context of this research, dominant coalition members can be segmented by their communication behavior, not just by their positions inside an organization. / Department of Journalism

Political public relations is far from a science and candidates employ teams of public relations practitioners in an effort to gain as much support as possible from their constituency. This is most evident during an election, where a candidate attempts to garner enough support to either remain in office or be elected for the first time to the position. A way must be determined to attract individuals to vote on Election Day. The average American voter is not the individual that are being interviewed on television about the candidate they support, they are the people that spend less time thinking about the upcoming election and more time concerned with the aspects of their lives that deserve immediate attention. The individuals a person sees on television supporting a candidate at a rally or giving an interview about whom they support. The majority of voters are the ones with drastically less developed notions about the candidates seeking office and are labeled by many political analysts as swing voters. The purpose of this study is to discover if the uncertainty reduction theory can be applied to the political communication process. With voter turnout being as incredibly low and entire voting demographics feeling disenfranchised with their political representative something needs to be done. This study is poised to address both of them and propose potential remedies. It is important for a candidate to reduce a voter’s uncertainty about them and by appealing to their true beliefs, values, and attitudes a vital connection can be made. This study is important because its results will provide political candidates with a framework of how to campaign can effectively appeal to different demographics of the population, which in the end will prove more successful at building a positive public opinion than any political advertisement can. / Department of Journalism

This study has presented an exploratory look into the Russian public relations professional atmosphere. The evidence suggests that Russian public relations in the main business centers, Moscow and St. Petersburg, is westernized and practitioners, to some degree, utilize Grunig’s four models of public relations, the cultural interpreter and personal influence models, and exhibits Hoftstede’s cultural values. The results also indicated that Russian culture and history influences their public relations practices / Department of Journalism