For the past quarter century, the public has been educated and warned about the dangers of smoking, and both smokers and health researchers have been in search of cost-effective, smoking cessation programs that will lead to long-term cessation. This study used a randomized experimental design to investigate the effectiveness of adding Web-based support materials to a nationally sponsored self-help smoking intervention. There was no significant increase in abstinence rates nor progression through the stages of change by those participants who had access to the Web site. However, there were some overall significant trends that suggested these self-help interventions were successful at decreasing daily rates of smoking and nicotine dependency, as well as tended to encourage repeated quit attempts. Although Web-based supports did not appear to increase the effectiveness of the nationally sponsored self-help intervention, this study demonstrated overall 12 week follow-up abstinence rates of 30-32%--greater than what might be expected, given average success rates of other self-help interventions. This study also supports the notion that women may face additional barriers to smoking cessation. Limitations and implications for future research are discussed.

本論文採問卷方式進行研究，研究對象為吸煙者。問卷共分四大部份，分別是一般化 生活型態、與吸煙有關之特殊化生活型態、吸煙動機和人口統計變項，目的在研究吸 煙者的香煙使用量、生活型態、吸煙動機、人口變項之間的相互關係，並試圖依生活 型態與吸煙動機將吸煙者加以區隔。 本論文共約五萬字，分成七章。第一章為緒論，包括六小節，分別說明台灣香煙消費 之概況、研究動機、研究目的、研究對象和研究之觀念架構。 第二章為理論與文獻探討，包括三個小節，分別探討非營利事業行銷、吸煙動機、吸 煙者之生活型態與人格等方面的理論。 第三章為研究方法，有五個小節，分別是研究程序、研究假設、研究母體與抽樣設計 、問卷回數與樣本描述。 第四章至第六章為研究結果，分別說明因素分析、假設檢 定、集群分析的結果。 最後一章是結論與建議，包括研究結論、對戒煙運動之行銷策略的建議、研究限制、 彌後研究之建議等四小節。