Diplomová práce pojednává o systémech regulace reklamy v Evropské unii a na vybraných trzích, jimiž jsou Česká republika a Německo. Okrajově se zabývá právní regulací a podrobněji zkoumá etickou samoregulaci. Na základě vybraných kritérií je provedena analýza stížností doručených samoregulačním organizacím v České republice a v Německu a následně jsou výsledky z obou zemí porovnány. Součástí jsou rovněž příklady, kdy došlo k provinění proti etickým pravidlům samoregulace.

The main intent of this thesis is to review the history and roots of the Cossack assembly, and to analyze its connection to western civilization. In terms of the roots of the Cossack assembly, this thesis will explore the Scytho-Sarmatian, the early Slavic, the Novgorodian, as well as the Turkic-Mongol influences that led to its creation. While the Zaporozhian Cossack assembly will be discussed, the primary focus of the history of the Cossack assembly section will deal with the Don Cossacks’ assembly, since the practices and traditions inherent in this structure are representative of most Cossack groups. In addition to reviewing the Sarmatian Hypothesis, this thesis will also examine the connections and parallels between the Arthurian legends, the ancient Iranian governing practices, and the Cossack assembly. It is thus hoped that this multileveled analysis will generate a comprehensive portrait of the Cossack assembly and, through its ancient Iranian predecessor’s connection to the Arthurian Round Table, prompt a reconsideration of analytical approaches to both the foundations of Cossack and western democracy. / text

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The thesis concerns itself with alcohol advertising. Alcohol is the most widespread habit-forming substance, yet its consumption is permitted in most countries all around the world, possibly restricted by the age of consumers only. Drinking alcohol cannot be either regulated or prohibited today. It has become commonplace for the majority of our lives. Being aware of its apparent risks, however, there is an effort to regulate at least alcohol advertising. The main objective of this work was to provide a comprehensive picture of alcohol advertising, with the focus on its regulation, concerning the legal regulation as well as the self-regulation. First, the thesis deals with advertising as such, its regulation in the course of time and how it has been regulated recently. The thesis further describes the adjustment of alcohol advertising, the legal amendment and its development, as well as the regulation through The Czech Advertising Standards Council and the development of this self- regulation. The next chapter focuses on the examination of alcohol advertising over the age. Based on the analysis of the advertising involvement of Pilsner Urquell, as the selected alcohol industry representative, it was found that advertising during the 20th century did not consider its legal, since it was very limited...

Diploma thesis provides an overview of legal and ethical regulation of advertising, defines the basic concepts in advertising, summarizes the functions and objectives of advertising and characterized various forms of advertising by the communication media. Through the questionnaire survey detects and analyzes the general attitudes towards advertising as specific views on ethically problematic advertisements.

This thesis deals with the Syrian conflict. The Syrian conflict has continued for over three years (April 2014) and still constitutes a topical and developing affair. It represents a pressing and unresolved national and international issue. There is a vast amount of groups with different ideas involved in this conflict. During the conflict, conventional, as well as chemical weapons were used. The consequences of the fighting are mostly faced by local inhabitants who have been severely suffering due to the harsh living and humanitarian conditions. The aim of this thesis is to depict the problems of the Syrian conflict, evaluate the role the UN has had up to the present, and answer the question whether the UN has totally failed in solving the Syrian conflict, or not.

The thesis deals with state-owned enterprises and their potential for corruption. In the first chapter is characterized corruption in the Czech Republic in the context of social, economic and political changes in the end of the twentieth century. This section also contains typology of corruption from Rasma Karklins, which is also the methodological basis of this work. The second part focuses on the characteristics of state-owned enterprises, and also on internal and external control mechanisms, which should reduce their potential for corruption. The third chapter presents in detail the processes and results of legislative changes in recent years, regarding the increase of external control mechanisms of state-owned enterprises.

Kofi Annan called the Special Procedures 'crown jewel' of the United Nations Human Rights mechanisms. The thesis examines the work of the Special Procedures and their position within the United Nations and the Human Rights Council. Further, an analysis identifying the most controversial mandates among the Special Procedures is conducted based on the voting records in the Human Rights Council. Those mandates are further analyzed and the arguments in favour of the existence of the mandates and critiques are explained.

Thesis on the topic of Grants in the accounting and taxes is aimed maily at displaying of grants in accounting for entrepreneurs. This work at first analyzes different kinds and forms of grants and its sources, displaying in accounting and taxes and there is also a description of an international approach according to International Financial Reporting Standards. There is also a chapter about National Accounting Board and its Interpretations in particular those relating to grants. Each chapter is supplemented by practical examples that show different ways of capturing grants.

This diploma thesis mainly deals with the ethical rules of advertisement. In the general part, the thesis contains the definiton of advertisement and ethics, description of self-regulation in the Czech Republic, relationship between ethical and legal regulation and also self-regulation in other states. The second part analyses the number of complaints and ads discussed by Arbitration Committee. The diploma thesis is concluded with the opinions of consumers on advertisement in general, situation of self-regulation in the Czech Republic and ethical principles in advertisement.